Affiliate Sales Funnels, Landing Pages & Facebook Ads

Course Curriculum

Chapter 1: Course introduction and a WARM WELCOME TO THE COURSE

Lecture 1: Welcome and course introduction and what to expect

Lecture 2: Options to have a better course-taking experience

Chapter 2: Setting up your site

Lecture 1: Section introduction on how to set up your affiliate website

Lecture 2: What technology to use to create your website and should you do it yourself?

Lecture 3: How to choose a good domain name, and even get it for free

Chapter 3: Structure of an affiliate sales funnel

Lecture 1: Overview of funnels

Lecture 2: Landing page example and idea anatomy

Chapter 4: Email Funnel With Mailchimp

Lecture 1: Why we are using MailChimp

Lecture 2: Creating your email list

Lecture 3: Creating your autoresponder

Lecture 4: First email of the autoresponder that can actually get your leads on a call

Lecture 5: Second autoresponder email

Lecture 6: Example of a good B2B sales autoresponder with Helium 10

Lecture 7: Third, fourth, fifth and further emails in your autoresponder

Chapter 5: Copywriting for your landing pages and social media

Lecture 1: Introduction to social media marketing

Lecture 2: How to get higher social media post click-throughs by writing better headlines

Lecture 3: Headline exercise

Lecture 4: AIDA and customer flow

Chapter 6: Facebook ads

Lecture 1: Facebook ads for affiliate marketing section introduction

Lecture 2: Facebook ads section introduction

Lecture 3: Setting up our Facebook Business Manager account

Lecture 4: Setting up your Facebook business accounts and logging in

Lecture 5: Setting up 2-factor authentication for security – now required by Facebook

Lecture 6: Customizing your Facebook Business Suite dashboard

Lecture 7: The Facebook ad library for spying on successful competitor ads

Lecture 8: Options for creating your video ad

Lecture 9: Starting to use and explore your Facebook Business Suite and pages

Lecture 10: Organizing Facebook business accounts and pages

Lecture 11: Setting up your Facebook ad account and connecting it to a page

Lecture 12: Nuances of running ads for no profit, and how it compares to free strategies

Lecture 13: Three different ad strategies for running ads to content

Lecture 14: Creating your Facebook Pixel (now called data set), and connecting to website

Lecture 15: Setting up Facebook custom audiences

Lecture 16: Our ad strategy, and setting up our first ad – part 1

Lecture 17: Creating an ad campaign part 2, starting to create our ad set

Lecture 18: Creating an ad campaign 3, finishing the ad set and targeting

Lecture 19: Campaign setup part 4 – finishing up the ad creative

Lecture 20: The option to boost posts with an ad for a specific post

Lecture 21: Setting up Facebook Pixel for a Shopify store, and connecting to Shopify

Lecture 22: Possible pitfall of using the Ad Manager with the wrong ad account

Lecture 23: Creating WaveIfYouLike custom conversions

Lecture 24: Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests

Lecture 25: Creating retargeting ads for Ecommerce products

Lecture 26: Connecting your Instagram account to also run Instagram ads through Facebook ads

Lecture 27: Ad creation and optimization checklist to stay on track

Chapter 7: Setting up a Facebook business page

Lecture 1: Beginning to set up your Facebook page

Lecture 2: Page banner size

Lecture 3: Setting the brand image

Lecture 4: Where to get an unlimited number of great images to use on your page

Lecture 5: How to set up your Facebook page screen name

Lecture 6: Facebook page call to action button and About section

Chapter 8: Starting to run Facebook ads from your Facebook page

Lecture 1: Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

Lecture 2: Organizing my music page ads to build a fan base and grow

Lecture 3: How to choose the campaign type

Lecture 4: How to add a catalog of products to your Facebook page

Lecture 5: Publishing your store on your Facebook page

Chapter 9: Pixel and retargeting audiences from your website

Lecture 1: How to create a custom conversion event and a tracking pixel

Lecture 2: Showing how I created one campaign with multiple ad sets

Lecture 3: Narrowing your Facebook ad targeting

Lecture 4: Budgets for your ads

Lecture 5: Narrowing down your targeting and expanding experiments after you get data

Lecture 6: Running an ad directly to your product catalog

Chapter 10: Quick introduction to SEO

Lecture 1: SEO section introduction

Lecture 2: Introduction to keyword research & starting to do keyword research

Lecture 3: Troubleshooting common issue: Watch this BEFORE (next video) Google Keyword Tool

Lecture 4: Example of my own SEO keyword research and thinking outside the box

Chapter 11: On-page SEO for your affiliate website

Lecture 1: On-page SEO introduction

Lecture 2: How to set up the Yoast plugin for SEO

Lecture 3: Setting the title and description meta tags for your on-page SEO

Lecture 4: Interlinking your site's pages for an SEO boost

Lecture 5: Cornerstone SEO pages that get shared more and rank better

Lecture 6: How long should a page be for SEO

Chapter 12: YouTube Marketing With SEO

Lecture 1: YouTube SEO overview

Lecture 2: What to do when you first begin your YouTube channel

Lecture 3: YouTube keyword autosuggest to get keyword ideas

Lecture 4: VidIQ and TubeBuddy plugins

Lecture 5: YouTube On-Page SEO

Lecture 6: Introducing the YouTube recommendation algorithm

Lecture 7: Strategy for getting views from the YouTube recommendation algorithm

Lecture 8: Overview of my YouTube channel to give you ideas for how you can grow on YouTube

Chapter 13: How to drive traffic with marketing (free strategies)

Lecture 1: More ideas for promoting your affiliate products off your site

Chapter 14: Offer fundamentals so you can choose the best offer for you

Lecture 1: Affiliate fundamentals section introduction

Lecture 2: 4 types of affiliate offer structures to be aware of

Lecture 3: Average order value

Lecture 4: What are affiliate cookies

Lecture 5: Back-end commissions and understanding your true per-sale earnings