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AI in Marketing

Marketing

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AI in Marketing, available at $44.99, with 6 lectures.

You will learn about Learn the importance of customer insights in marketing Learn how to use predictive analytics for customer behavior and preferences Get familiar with AI techniques for content personalization (e.g., recommendation engines) Learn how AI can assist in content creation and curation Learn about data privacy and security concerns as well as how to overcome AI bias This course is ideal for individuals who are Marketers, content creators, CMOs, marketing directors, marketing managers It is particularly useful for Marketers, content creators, CMOs, marketing directors, marketing managers.

Enroll now: AI in Marketing

Summary

Title: AI in Marketing

Price: $44.99

Number of Lectures: 6

Number of Published Lectures: 6

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

  • Learn the importance of customer insights in marketing
  • Learn how to use predictive analytics for customer behavior and preferences
  • Get familiar with AI techniques for content personalization (e.g., recommendation engines)
  • Learn how AI can assist in content creation and curation
  • Learn about data privacy and security concerns as well as how to overcome AI bias

Who Should Attend

  • Marketers, content creators, CMOs, marketing directors, marketing managers

Target Audiences

  • Marketers, content creators, CMOs, marketing directors, marketing managers

Here’s what this course will cover: 

Module 1: Introduction to AI in Marketing

  1. What is AI and how does it apply to marketing?

  2. The benefits of AI in digital marketing

  3. Common AI applications in marketing (e.g., chatbots, recommendation engines)

  4. The impact of AI on customer experience and engagement

  5. The future of AI in marketing

Module 2: AI-Powered Customer Insights

  1. The importance of customer insights in marketing

  2. How AI can help gather and analyze customer data

  3. AI techniques for customer segmentation and targeting

  4. Predictive analytics for customer behavior and preferences

  5. Using AI-powered insights for marketing decision-making

Module 3: Personalization and AI

  1. The importance of personalization in modern marketing

  2. How AI enables advanced personalization at scale

  3. AI techniques for content personalization (e.g., recommendation engines)

  4. Personalized user experiences powered by AI

  5. Measuring the impact of AI-driven personalization on marketing outcomes

Module 4: AI for Content Creation

  1. The role of content in digital marketing

  2. How AI can assist in content creation and curation

  3. AI tools for content ideation and research

  4. AI-powered content optimization and SEO

  5. The limitations and ethical considerations of AI-generated content

Module 5: Ethical Considerations in AI Marketing

  1. The importance of ethics in AI marketing

  2. Data privacy and security concerns in AI marketing

  3. Bias and fairness in AI algorithms and decision-making

  4. Transparency and explainability in AI marketing systems

  5. Responsible AI practices in marketing

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: 1: Introduction to AI in Marketing

Lecture 1: Intro to AI in Marketing

Chapter 3: 2: AI-Powered Customer Insights

Lecture 1: AI-Powered Customer Insights

Chapter 4: 3: Personalization and AI

Lecture 1: Personalization and AI

Chapter 5: 4: AI for Content Creation

Lecture 1: AI for Content Creation

Chapter 6: 5: Ethical Considerations in AI Marketing

Lecture 1: Ethical Considerations in AI Marketing

Instructors

  • Joy Youell
    Joy Youell
    15+ Years — Marketer, Strategist, Consultant, Agency Owner

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Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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