An Introduction to Games Marketing

An Introduction to Games Marketing , available at $34.99, has an average rating of 3.6, with 6 lectures, 6 quizzes, based on 207 reviews, and has 918 subscribers.

You will learn about Understand some effective methods and tools to market their game. Understand basic games marketing theory and practice. This course is ideal for individuals who are This course is appropriate for, but not limited to: developers in the games industry, hobby developers, students of game design, and stakeholders in the games industry. or This is a basic course intended for games developers and students that have limited or no marketing education. It is particularly useful for This course is appropriate for, but not limited to: developers in the games industry, hobby developers, students of game design, and stakeholders in the games industry. or This is a basic course intended for games developers and students that have limited or no marketing education.

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Summary

Title: An Introduction to Games Marketing

Price: $34.99

Average Rating: 3.6

Number of Lectures: 6

Number of Quizzes: 6

Number of Published Lectures: 6

Number of Published Quizzes: 6

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand some effective methods and tools to market their game.
Understand basic games marketing theory and practice.

Who Should Attend

This course is appropriate for, but not limited to: developers in the games industry, hobby developers, students of game design, and stakeholders in the games industry.
This is a basic course intended for games developers and students that have limited or no marketing education.

Target Audiences

This course is appropriate for, but not limited to: developers in the games industry, hobby developers, students of game design, and stakeholders in the games industry.
This is a basic course intended for games developers and students that have limited or no marketing education.

An Introduction to Games Marketing is an expertly designed course aimed at students and independent game designers who want to understand how to market their game. This course is designed specifically for games by industry professionals. You should take this course if you want to gain a better understanding of what marketing activities you should do and how to do them. Our course includes a pack of 5 resources including, a social media handbook, a media briefing template, an example coverage report, an example social content calendar and a press list template for you to use for your games.

This course should take 2-3 hours to complete and is structured in a series of lectures followed by a quizzes. You should take this course if you need help starting your games marketing, you have a game in development or you want to gain a greater understanding of the impact and value of marketing in the games industry.

This course is perfect for you if you are:

Midway through your games development
Are about to attend a tradeshow such as PAX, Indiecade, Fantastic Arcade, GDC, TGS or others
Are about to send out press releases to the media
Ready to set up your social channels to start advertising your game
If you are studying game development

Course Curriculum

Chapter 1: An Introduction to Games Marketing

Lecture 1: What is Games Marketing?

Chapter 2: Pitching Skills

Lecture 1: Pitching Your Game

Chapter 3: Media vs Players

Lecture 1: Marketing to the Media vs. Players

Chapter 4: Social media and video marketing

Lecture 1: Social Media and Video Marketing

Chapter 5: Communicating with the media

Lecture 1: Communicating with the media

Chapter 6: Building your marketing strategy

Lecture 1: Building Your Marketing Strategy

Instructors

Lauren Clinnick
Director
Katie Gall
Creative Director

Rating Distribution

1 stars: 5 votes
2 stars: 7 votes
3 stars: 42 votes
4 stars: 60 votes
5 stars: 93 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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