Analytic Consumer Behavior

Analytic Consumer Behavior, available at $19.99, has an average rating of 5, with 19 lectures, based on 2 reviews, and has 14 subscribers.

You will learn about Key factors affecting consumer behavior Stages in consumer decision making process Role of consumer behavior in marketing Role of consumer behavior in advertising Role of consumer behavior in family Learn status consumption in consumer behavior Learn social media impact on consumer behavior This course is ideal for individuals who are everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors It is particularly useful for everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors.

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Summary

Title: Analytic Consumer Behavior

Price: $19.99

Average Rating: 5

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Key factors affecting consumer behavior
Stages in consumer decision making process
Role of consumer behavior in marketing
Role of consumer behavior in advertising
Role of consumer behavior in family
Learn status consumption in consumer behavior
Learn social media impact on consumer behavior

Who Should Attend

everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors

Target Audiences

everybody, students, entrepreneurs, business people, managers, companies, marketers, salespeople, companies, directors

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behavior. Any individual who purchase goods and services from the market for his / her end-use is called a consumer. In simpler words consumer is one who purchases goods and services available in the market. Example- Tom might purchase a tricycle for his son or Mike buy a shirt for himself. In the above example both Mike and Tom are consumers. Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior help as to understand why and why not an individual purchases goods and services from the market.

There are several factors that affect consumer behavior such as cultural factors: cultural factors comprises of a set of values and ideologies of a particular community or a group of individuals. It is the culture of the individual which decide the way he / she behaves. In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.

The consumer goes through a lot of stages before he/she buy a product or service. Tim went to a nearby retail store to buy a laptop for himself. The store manager showed him all the latest models and after few rounds of negotiation, Tim immediately selected one for himself. The basic analysis is that Tim need a laptop and when he went to the store there was variety to choose from.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is consumer behavior

Lecture 3: Stages in the consumer behavior process

Chapter 2: Key Factors Affecting Consumer Behavior

Lecture 1: Cultural factors affecting consumer behavior

Lecture 2: Social factors affecting consumer behavior

Lecture 3: Personal factors affecting consumer behavior

Lecture 4: Psychological factors affecting consumer behavior

Chapter 3: Role Of Consumer Behavior In Marketing

Lecture 1: What a consumer thinks when he goes out for shopping

Lecture 2: Marketers must understand primary and secondary research

Chapter 4: Role Of Consumer Behavior In Advertising

Lecture 1: Identify your target audience

Lecture 2: The time slot of advertisement

Chapter 5: Status Consumption

Lecture 1: Consumption motives

Lecture 2: Perceived values

Chapter 6: Theories Of Consumption

Lecture 1: Economic, symbolic and consumer culture perspective

Lecture 2: Real world example

Chapter 7: Social Media Impact On Consumer Behavior

Lecture 1: What average people think of social media/ Bait and switch model

Lecture 2: Privacy invasion / distraction

Lecture 3: Emphasis on consumerism

Lecture 4: Consumer loyalty

Instructors

Eric Yeboah
MBA/ PGDip

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Frequently Asked Questions

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