Analyze Market Opportunity
Analyze Market Opportunity, available at Free, has an average rating of 4, with 23 lectures, based on 464 reviews, and has 15215 subscribers.
You will learn about Understand the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand This course is ideal for individuals who are Anyone who wants to gain an understanding of market opportunity analysis It is particularly useful for Anyone who wants to gain an understanding of market opportunity analysis.
Enroll now: Analyze Market Opportunity
Summary
Title: Analyze Market Opportunity
Price: Free
Average Rating: 4
Number of Lectures: 23
Number of Published Lectures: 23
Number of Curriculum Items: 23
Number of Published Curriculum Objects: 23
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Understand the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand
Who Should Attend
- Anyone who wants to gain an understanding of market opportunity analysis
Target Audiences
- Anyone who wants to gain an understanding of market opportunity analysis
This course reviews the external environmental factors and
internal organizational capabilities that impact how a company operates to
create a successful product or brand. Since companies operate in dynamic
environments, understanding the changing landscape and current trends that are
impacting the business helps to develop a sound Marketing Strategy. This course
includes three process namely – Determine Strengths and Weaknesses, Determine
Opportunities and Threats and Define Market and Identify Market Segments. The
course is useful to students and professionals who wish to gain an in depth
understanding of the topic analyzing market opportunity. The many authors,
advisers, and reviewers of the course have worked in numerous Sales and
Marketing areas and geographic regions across a variety of industries. Thus,
insights provided by them make this course industry independent. The course
defines the topic in terms of processes that comprise a series of actions that
leads to a particular result. Each process requires specific inputs and then
uses tools to create specific outputs.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Determine Strengths and Weaknesses
Lecture 1: Introduction
Chapter 3: Determine Strengths and Weaknesses – Inputs
Lecture 1: Senior Management Directions & Insights, Organizational Capabilities
Lecture 2: Assumptions & Constraints, Existing Marketing Research Reports
Chapter 4: Determine Strengths and Weaknesses – Tools
Lecture 1: Meetings and Discussions
Lecture 2: Product Portfolio Analysis
Lecture 3: BCG Growth-Share Matrix
Lecture 4: Value Chain Analysis
Lecture 5: Marketing Research
Chapter 5: Determine Strengths and Weaknesses – Outputs
Lecture 1: Strengths and Weaknesses, Marketing Research Reports
Chapter 6: Determine Opportunities and Threats
Lecture 1: Introduction
Lecture 2: Inputs
Chapter 7: Determine Opportunities and Threats – Tools
Lecture 1: Meetings and Discussions
Lecture 2: Porter’s Five Forces for Industry Attractiveness
Lecture 3: Market Analysis, Marketing Research
Lecture 4: PESTEL Analysis
Chapter 8: Determine Opportunities and Threats – Outputs
Lecture 1: Outputs
Chapter 9: Define Market and Identify Market Segments
Lecture 1: Introduction
Lecture 2: Inputs
Chapter 10: Define Market and Identify Market Segments – Tools
Lecture 1: Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
Lecture 2: Behavioral Segmentation
Lecture 3: Company Characteristics-Based, Evaluation of Future Market Scenanarios
Chapter 11: Define Market and Identify Market Segments – Outputs
Lecture 1: Market Definition and Market Segments
Instructors
-
SMstudy Certifications
Global Certification Body for Sales and Marketing
Rating Distribution
- 1 stars: 7 votes
- 2 stars: 15 votes
- 3 stars: 91 votes
- 4 stars: 168 votes
- 5 stars: 183 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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