B2B Marketing Basics

B2B Marketing Basics, available at $49.99, has an average rating of 4.2, with 21 lectures, 5 quizzes, based on 98 reviews, and has 308 subscribers.

You will learn about Understand the differences between B2B and B2C marketing. Describe the typical B2B buyer and how they should be targeted. Create a basic lead generation marketing campaign for a B2B company. This course is ideal for individuals who are Anyone interested in how marketing works in a B2B environment. It is particularly useful for Anyone interested in how marketing works in a B2B environment.

Enroll now: B2B Marketing Basics

Summary

Title: B2B Marketing Basics

Price: $49.99

Average Rating: 4.2

Number of Lectures: 21

Number of Quizzes: 5

Number of Published Lectures: 21

Number of Published Quizzes: 5

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the differences between B2B and B2C marketing.
Describe the typical B2B buyer and how they should be targeted.
Create a basic lead generation marketing campaign for a B2B company.

Who Should Attend

Anyone interested in how marketing works in a B2B environment.

Target Audiences

Anyone interested in how marketing works in a B2B environment.

What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing?

Consumer marketing may have a sexy reputation, but don’t sell B2B marketing short–there’s very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal.

In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig

Course Curriculum

Chapter 1: B2B Marketing Introduction

Lecture 1: Welcome!

Lecture 2: What is B2B Marketing?

Lecture 3: B2B vs B2C Marketing

Lecture 4: Activity—Company Matching Game

Lecture 5: B2B vs B2C Buying Behavior

Chapter 2: The Marketing Mix

Lecture 1: What is the Marketing Mix?

Lecture 2: Terms Explained

Lecture 3: The 7 Ps in a B2B World

Chapter 3: Target the Right Audience

Lecture 1: Who are Business "Consumers?"

Lecture 2: The B2B Buying Committee

Lecture 3: Determining Your Audience

Lecture 4: Target Markets

Lecture 5: Activity—Target Market

Lecture 6: Leveraging Personas

Lecture 7: Channels that Drive B2B Engagement

Chapter 4: B2B Marketing Functions

Lecture 1: Lead Generation

Lecture 2: Activity—Lead Generation Campaign

Lecture 3: Managing the Lead Lifecycle

Lecture 4: Lead Nurturing

Lecture 5: Measuring Success

Chapter 5: Wrapping It All Up

Lecture 1: Next Steps

Instructors

Cassie Coke
Marketing Strategist and Educator
Andrea Becker
Marketing Geek.

Rating Distribution

1 stars: 3 votes
2 stars: 1 votes
3 stars: 16 votes
4 stars: 48 votes
5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu