Basics of Facebook Retargeting

Basics of Facebook Retargeting, available at Free, has an average rating of 3.85, with 14 lectures, based on 36 reviews, and has 3690 subscribers.

You will learn about Learn the basics of retargeting Learn the importance of retargeting in advertising Know the benefits of retargeting customers on Facebook Learn to install the retargeting Pixel This course is ideal for individuals who are Those who are marketing their products or services through a website or Those who wish to widen their knowledge on Facebook Marketing It is particularly useful for Those who are marketing their products or services through a website or Those who wish to widen their knowledge on Facebook Marketing .

Enroll now: Basics of Facebook Retargeting

Summary

Title: Basics of Facebook Retargeting

Price: Free

Average Rating: 3.85

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn the basics of retargeting
Learn the importance of retargeting in advertising
Know the benefits of retargeting customers on Facebook
Learn to install the retargeting Pixel

Who Should Attend

Those who are marketing their products or services through a website
Those who wish to widen their knowledge on Facebook Marketing

Target Audiences

Those who are marketing their products or services through a website
Those who wish to widen their knowledge on Facebook Marketing

****ADDED NEW BONUS LECTURE TO THIS COURSE****

Retargeting is now a widely used advertising tool by the marketing industry. It’s reputation has grown recently and is now a process which gives higher ROI’s to marketers.

“The biggest advantage of retargeting is that you’re only showing your ad to people who are genuinely interested in your product.”

Retargeting is the process of tagging your website visitors with ads tailored to their level of interest in your products or your brand. In very simple terms it is like converting window shoppers to customers.

Facebook is the best platform for retargeting ads just for one reason – that’s because most Internet users are on Facebook on a daily basis and that too for considerable lengths of time. So a person who visited a website or searched for a product online will definitely be on Facebook after a while.

Marketers focus advertisements on those who are already aware of the brand. They use tailor made ads based on varying needs of these visitors to convert them to customers.�

Retargeting has also proven to be an efficient way to generate a higher conversion rate from online ads simply because higher brand exposure generates more sales.

I hope that this course will give you basic knowledge on retargeting on Facebook.

Please convey your suggestions and comments on the course through the Udemy messaging system.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Some Hard Facts of Facebook Marketing

Lecture 3: Advances in Retargeting

Chapter 2: Importance of Retargeting

Lecture 1: Advantages of using Facebook for Retargeting Campaigns

Lecture 2: Researches show Effectiveness of Retargeting

Lecture 3: Scope of Retargeting

Chapter 3: Setting up Retargeting on Facebook

Lecture 1: How Retargeting Works

Lecture 2: Features of Facebook Pixel

Lecture 3: Creating and Embedding of Facebook Pixel

Chapter 4: Benefits of Retargeting

Lecture 1: Retargeting Benefits on Facebook – Part I

Lecture 2: Retargeting Benefits on Facebook – Part II

Chapter 5: Bonus Lectures

Lecture 1: Bonus Lecture No. 1

Lecture 2: Bonus Lecture No. 2

Lecture 3: Bonus Lecture No. 3

Instructors

Girijan Raghavan
Online Tutor

Rating Distribution

1 stars: 7 votes
2 stars: 2 votes
3 stars: 8 votes
4 stars: 11 votes
5 stars: 8 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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