Basics of Social Media ROI

Basics of Social Media ROI, available at $19.99, has an average rating of 2.75, with 9 lectures, 1 quizzes, based on 4 reviews, and has 80 subscribers.

You will learn about Understand how social media ROI is linked to company strategy Address the issue about how social media can impact company results Learn how to define and measure the ROI of social media with a simple example This course is ideal for individuals who are Social Media Strategists and Community Managers or Marketers and PR and communication professionals willing to learn about the concept or Financial professionals willing to learn about the financial outcomes of social media It is particularly useful for Social Media Strategists and Community Managers or Marketers and PR and communication professionals willing to learn about the concept or Financial professionals willing to learn about the financial outcomes of social media.

Enroll now: Basics of Social Media ROI

Summary

Title: Basics of Social Media ROI

Price: $19.99

Average Rating: 2.75

Number of Lectures: 9

Number of Quizzes: 1

Number of Published Lectures: 9

Number of Published Quizzes: 1

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: £19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how social media ROI is linked to company strategy
Address the issue about how social media can impact company results
Learn how to define and measure the ROI of social media with a simple example

Who Should Attend

Social Media Strategists and Community Managers
Marketers and PR and communication professionals willing to learn about the concept
Financial professionals willing to learn about the financial outcomes of social media

Target Audiences

Social Media Strategists and Community Managers
Marketers and PR and communication professionals willing to learn about the concept
Financial professionals willing to learn about the financial outcomes of social media

During the last decade, social media ROI had become one of the most discussed topics around marketing, communication and digital media professionals. Nowadays it is still current and there is still some elements to be untangled and debriefed. I have decided to introduce you to the basics of social media return on investment (ROI), so you can start your learning journey along this topic, an important part of marketing effectiveness and measurement.

This is a very short and lean course comprising a total of forty minutes of videos explaining which concepts you need to master in order to develop an impactful social media presence and be able to make first steps towards measurement: there are linkages to business strategy, marketing and sales, communication, and the financial outcomes of a company. In the second part, ROI of marketing is explained on its raw hard metrics appearance: the costs and benefits of social media.

So, if you are serious into social media and are interested in knowing what is the social media ROI, how it fits into your business strategy and company objectives, and want to understand how it should be calculated, then this is your starting point: Basics of Social Media Return on Investment.

Course Curriculum

Chapter 1: The ROI of Social Media

Lecture 1: Introduction

Chapter 2: Basics for understanding ROI in social media

Lecture 1: The Strategy: Value Creation

Lecture 2: The Strategy: Balanced Scorecard

Lecture 3: The Marketing-mix

Lecture 4: The Conversion Funnel

Lecture 5: Creating the Social Media Strategy with the Business Model Canvas

Chapter 3: Social media ROI into practice

Lecture 1: What to measure

Lecture 2: Social media ROI calculator

Lecture 3: Using the Fisher Exact Test to assess campaign success

Instructors

Francisco Marco-Serrano
Business Research & Applications

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 2 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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