Become a Brand Manager | practical guide for beginners

Become a Brand Manager | practical guide for beginners, available at $49.99, has an average rating of 4.2, with 26 lectures, based on 25 reviews, and has 81 subscribers.

You will learn about Brand management, strategy and tactics Managing 360 campaigns (including radio, TV) Selecting the right media channels for brand communication Brand identity – understanding rules, following brief, setting values and goals Visual identity – understanding rules, following brief, setting values and goals Market research – useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.) Creating personas Customer journey – discovering new development opportunities, understanding needs, thinking "out of the box" Understanding peoples requirements Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations) Influencer marketing – choosing the group, cooperation, analysis Referral programs – understanding mechanisms and possibilities Real time marketing – strategy and tactics Facebook groups – understanding advantages for the brand SEO – understanding key differentiators Radio campaigns – strategy and tactics TV campaigns – strategy and tactics Management – useful tools and functionalities Visual consistency How to write a perfect Brand Manager CV Understanding the Brand Manager's role and duties This course is ideal for individuals who are Beginner Brand Managers or Professionals who change their career It is particularly useful for Beginner Brand Managers or Professionals who change their career.

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Summary

Title: Become a Brand Manager | practical guide for beginners

Price: $49.99

Average Rating: 4.2

Number of Lectures: 26

Number of Published Lectures: 26

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: zł79.99

Quality Status: approved

Status: Live

What You Will Learn

• Brand management, strategy and tactics
• Managing 360 campaigns (including radio, TV)
• Selecting the right media channels for brand communication
• Brand identity – understanding rules, following brief, setting values and goals
• Visual identity – understanding rules, following brief, setting values and goals
• Market research – useful tools (Kantar, Nielsen, Semrush, Ahrefs, Google Trends, Google Analytics etc.)
• Creating personas
• Customer journey – discovering new development opportunities, understanding needs, thinking "out of the box"
• Understanding peoples requirements
• Advertising possibilities (ATL, BTL, ads formats, ads channels, ads variations)
• Influencer marketing – choosing the group, cooperation, analysis
• Referral programs – understanding mechanisms and possibilities
• Real time marketing – strategy and tactics
• Facebook groups – understanding advantages for the brand
• SEO – understanding key differentiators
• Radio campaigns – strategy and tactics
• TV campaigns – strategy and tactics
• Management – useful tools and functionalities
• Visual consistency
• How to write a perfect Brand Manager CV
• Understanding the Brand Manager's role and duties

Who Should Attend

• Beginner Brand Managers
• Professionals who change their career

Target Audiences

• Beginner Brand Managers
• Professionals who change their career