Become an Expert B2B Content Strategist

Become an Expert B2B Content Strategist, available at $19.99, has an average rating of 4.08, with 26 lectures, based on 6 reviews, and has 141 subscribers.

You will learn about Understand content marketing & importance of Content Strategy Understand the difference between Inbound & Content Marketing Learn how to create a Content Strategy & Planning Framework Learn from Real Life B2B Cases Downloadable Templates and Worksheets Learn to create Personas Learn about the Content Pyramid & Content Creation Strategies Tools to Discover Content Types & Ideas for Diverse Audience Segments and their Decision Journey Stages Key CXO level Metrics for Tracking & Appraising Content Marketing This course is ideal for individuals who are Anyone who wants to understand and practice content marketing strategy and grow in his/her profession. or B2B Sales professionals with marketing and strategy bent of mind or B2B Marketing professionals who want to strengthen their overall marketing strategy or B2B Digital Marketing professionals or Business owners who sell high value or B2B solutions & products or B2B Content marketing professionals or B2B Content creation professionals It is particularly useful for Anyone who wants to understand and practice content marketing strategy and grow in his/her profession. or B2B Sales professionals with marketing and strategy bent of mind or B2B Marketing professionals who want to strengthen their overall marketing strategy or B2B Digital Marketing professionals or Business owners who sell high value or B2B solutions & products or B2B Content marketing professionals or B2B Content creation professionals.

Enroll now: Become an Expert B2B Content Strategist

Summary

Title: Become an Expert B2B Content Strategist

Price: $19.99

Average Rating: 4.08

Number of Lectures: 26

Number of Published Lectures: 26

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: ₹999

Quality Status: approved

Status: Live

What You Will Learn

Understand content marketing & importance of Content Strategy
Understand the difference between Inbound & Content Marketing
Learn how to create a Content Strategy & Planning Framework
Learn from Real Life B2B Cases
Downloadable Templates and Worksheets
Learn to create Personas
Learn about the Content Pyramid & Content Creation Strategies
Tools to Discover Content Types & Ideas for Diverse Audience Segments and their Decision Journey Stages
Key CXO level Metrics for Tracking & Appraising Content Marketing

Who Should Attend

Anyone who wants to understand and practice content marketing strategy and grow in his/her profession.
B2B Sales professionals with marketing and strategy bent of mind
B2B Marketing professionals who want to strengthen their overall marketing strategy
B2B Digital Marketing professionals
Business owners who sell high value or B2B solutions & products
B2B Content marketing professionals
B2B Content creation professionals

Target Audiences

Anyone who wants to understand and practice content marketing strategy and grow in his/her profession.
B2B Sales professionals with marketing and strategy bent of mind
B2B Marketing professionals who want to strengthen their overall marketing strategy
B2B Digital Marketing professionals
Business owners who sell high value or B2B solutions & products
B2B Content marketing professionals
B2B Content creation professionals

The difference between a great and unsuccessful content marketing program is ‘strategy’. Great content or social media programs are backed by a strong strategy. This program touches upon the need for content marketing and goes deeper into the content strategy and framework aspects. Content that is not integrated with business goals is content that is created without any strategy. B2B marketers need to learn to create a good framework because the framework gives birth to multiple strategies. A lot of content that is devised for B2B organizations is generally educational, or just has a random single objective, however, in this course, we shall learn about various other types of content objectives and types that are relevant for B2B enterprises today and how to bring them all into one single framework.

We know that without a powerful strategy and framework, our social media and content marketing efforts will always be less optimized and will eventually fail. In this course, you shall understand the core of content strategy, learn from use cases and best practices of global companiesand real-life examples, and download & use powerful ready-made templates and frameworks. Risk-Free 30 Days Money Back. Free Downloadable Templates Included.This course is based on a real-time presentation to B2B marketers who are leveraging the learnings today to create powerful content strategies and frameworks.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The Content Marketing, Writing & Strategy- How do they fit together

Lecture 3: Why content marketing is needed?

Lecture 4: Key Reason-1 about the role of content in B2B buying decision

Lecture 5: Key Reason-2 Role of content in B2B buying decision-Complexity of Decision Makin

Lecture 6: Key Reason-3 Role of content in B2B buying decision-Diversity

Lecture 7: The Official Definition of Content Marketing

Lecture 8: The Content Marketing Ecosystem + How is it Relate to Inbound Marketing

Lecture 9: What are the Key Components of Content Marketing?

Lecture 10: 10. The 5 Point Process of Content Strategy Process

Lecture 11: What's a Persona? How to Create One + Examples

Lecture 12: The Persona Pyramid-Making the Content Process Intelligent

Lecture 13: Tools to Capture Persona Information

Lecture 14: Create a Persona with a Template-Walkthrough

Lecture 15: 3 Types of Content & The Content Pyramid

Lecture 16: The Content Pyramid-Holy Grail

Lecture 17: Creating a Content Framework + Real Life Example

Lecture 18: Creating a Content Framework + Real Life Example-2

Lecture 19: Creating a Content Framework + Real Life Example-3

Lecture 20: Understanding and Using the Content Derivative & Execution Framework

Lecture 21: Understanding, Using and Creating Your Own Content Framework Template

Lecture 22: A Mini Framework Case Study -German Brand

Lecture 23: Use Case Example-1, Content Strategy & Application

Lecture 24: Use Case Example-2, Content Strategy & Application

Lecture 25: Use Case Example-3, Content Strategy & Application

Lecture 26: Key CXO Metrics for Content Strategy

Instructors

Saurabh Pandey
Digital Leader & Educator with 2 Decades of Experience

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 1 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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