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Beginner to Marketo Certified Professional

Marketing

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Beginner to Marketo Certified Professional, available at $69.99, has an average rating of 4.65, with 79 lectures, based on 350 reviews, and has 1637 subscribers.

You will learn about Understand what Marketing Automation is why companies invest in tools like Marketo Review the knowledge requirements to become a Marketo Certified Professional Become comfortable navigating through and understanding the different parts of the Marketo platform Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus) Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus) Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus) Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus) Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model This course is ideal for individuals who are Anyone who wants to start a career as a day-to-day Marketo user or Existing Marketo users who want to upskill to achieve Marketo Certified Professional status or Users of other Marketing Automation tools (e.g. Pardot, Eloqua) who want to broaden their skills to also use Marketo or Marketing managers working for a company that uses Marketo who want to further understand the tool's capabilities It is particularly useful for Anyone who wants to start a career as a day-to-day Marketo user or Existing Marketo users who want to upskill to achieve Marketo Certified Professional status or Users of other Marketing Automation tools (e.g. Pardot, Eloqua) who want to broaden their skills to also use Marketo or Marketing managers working for a company that uses Marketo who want to further understand the tool's capabilities.

Enroll now: Beginner to Marketo Certified Professional

Summary

Title: Beginner to Marketo Certified Professional

Price: $69.99

Average Rating: 4.65

Number of Lectures: 79

Number of Published Lectures: 79

Number of Curriculum Items: 84

Number of Published Curriculum Objects: 84

Original Price: £79.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand what Marketing Automation is why companies invest in tools like Marketo
  • Review the knowledge requirements to become a Marketo Certified Professional
  • Become comfortable navigating through and understanding the different parts of the Marketo platform
  • Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus)
  • Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus)
  • Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus)
  • Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus)
  • Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough
  • Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model

Who Should Attend

  • Anyone who wants to start a career as a day-to-day Marketo user
  • Existing Marketo users who want to upskill to achieve Marketo Certified Professional status
  • Users of other Marketing Automation tools (e.g. Pardot, Eloqua) who want to broaden their skills to also use Marketo
  • Marketing managers working for a company that uses Marketo who want to further understand the tool's capabilities

Target Audiences

  • Anyone who wants to start a career as a day-to-day Marketo user
  • Existing Marketo users who want to upskill to achieve Marketo Certified Professional status
  • Users of other Marketing Automation tools (e.g. Pardot, Eloqua) who want to broaden their skills to also use Marketo
  • Marketing managers working for a company that uses Marketo who want to further understand the tool's capabilities

Are you looking to learn how to use Marketo?

This course was designed and recorded in 2023 with the objective of getting you Marketo Certified Professional exam-ready, without assuming any prior knowledge of Marketo.

Therefore, whether you’re brand new to Marketo and have barely logged in, or you think you’re just about ready to book or sit your exam and want to fill any knowledge gaps, this course is designed for you. Alternatively, if you’re just looking to learn to use Marketo without then taking the certification, the course does this just as well.

The course is designed to follow the same roadmap as the exam, is split out into the same sections as the exam and covers all the content Marketo sets out to make you a competent user of the tool. It concludes with some pre-exam tips and mock questions to help with your final preparations if you are looking to become certified.

As an experienced Marketo user of 9 years, the trainer is keen to tie in applied experiences to help share best practices throughout the course and balance the use of slides to simplify concepts and as revision-worthy summations, with as much time possible focused on live demonstrations in Marketo.

Please Note: The exam content covered in this course is for the ‘Certified Professional’ and DOES NOT cover everything for the more advanced ‘Certified Expert’ exam.

Adobe also recommends six months hands-on experience in Marketo prior to taking any certification exam.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: About The Course

Lecture 3: Course Roadmap

Lecture 4: About The Trainer

Lecture 5: Marketo Certifications Explained

Lecture 6: About The Exam

Chapter 2: Marketing Automation Concepts

Lecture 1: What is Marketo?

Chapter 3: Marketo Walkthrough

Lecture 1: Section Introduction

Lecture 2: My Marketo

Lecture 3: Marketing Activities

Lecture 4: Design Studio

Lecture 5: Database

Lecture 6: Analytics

Lecture 7: Admin

Lecture 8: Remaining Tiles

Chapter 4: Building & Managing Programs

Lecture 1: Section Introduction & Objectives

Lecture 2: Programs Overview

Lecture 3: Event Program

Lecture 4: Email Program (& A/B Testing)

Lecture 5: Engagement Program

Lecture 6: Default Program

Lecture 7: Recipient Time Zone

Lecture 8: Head Start

Lecture 9: Channels & Tags

Lecture 10: Period Costs

Lecture 11: Person Scoring

Lecture 12: Communication Limits

Lecture 13: Program Membership & Acquisition

Lecture 14: Customer Communication Preferences

Lecture 15: Objective Recap

Chapter 5: Building Assets

Lecture 1: Section Introduction & Objectives

Lecture 2: Uploading Images & Files

Lecture 3: Forms

Lecture 4: Emails

Lecture 5: Landing Pages

Lecture 6: [Optional] Landing Page Element: Social Button

Lecture 7: [Optional] Landing Page Element: Poll

Lecture 8: Snippets

Lecture 9: Draft vs Approved Assets

Lecture 10: Local vs Global Assets

Lecture 11: Tokens

Lecture 12: Objective Recap

Chapter 6: Defining & Targeting Audiences

Lecture 1: Section Introduction & Objectives

Lecture 2: Lists vs Smart Lists

Lecture 3: Lists

Lecture 4: Smart Lists

Lecture 5: Segmentations

Lecture 6: Smart Campaigns

Lecture 7: Batch Smart Campaign Demo

Lecture 8: Trigger Smart Campaign Demo

Lecture 9: System Smart Lists

Lecture 10: Privacy Settings

Lecture 11: What Can Be Cloned?

Lecture 12: Objective Recap

Chapter 7: Analyzing & Building Reports

Lecture 1: Section Introduction & Objectives

Lecture 2: Report Types

Lecture 3: Email Performance Report

Lecture 4: Email Link Performance Report

Lecture 5: Landing Page Performance Report

Lecture 6: Web Page Activity Report

Lecture 7: Company Web Page Activity Report

Lecture 8: Campaign Activity Report

Lecture 9: Campaign Email Performance Report

Lecture 10: Program Performance Report

Lecture 11: People/Group By Status Report

Lecture 12: People Performance Report

Lecture 13: Sales Insight Email Performance Report

Lecture 14: Engagement Stream Performance Report

Lecture 15: Social Influence Report

Lecture 16: Email Insights

Lecture 17: Email Program Dashboard

Lecture 18: Engagement Program Dashboard

Lecture 19: Objective Recap

Chapter 8: Additional Content

Lecture 1: [Optional] Best Practice Program Build

Lecture 2: [Optional] Example Lead/Person Scoring Program

Chapter 9: Exam Tips & Mock Questions

Lecture 1: Exam Tips

Lecture 2: Mock Questions & Answer Walkthrough

Lecture 3: Closing

Lecture 4: Are you interested in upskilling to Marketo Certified Expert level?

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 2 votes
  • 3 stars: 21 votes
  • 4 stars: 100 votes
  • 5 stars: 227 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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