Best SEO Optimization Courses to Learn in January 2025
Looking to enhance your skills? We’ve curated a list of the top-rated SEO optimization courses available this month. These courses are highly rated by students and offer comprehensive learning experiences.
10. AI Local SEO and Google My Business: AI SEO Marketing Course
Instructor: Prerak Mehta
Turbocharge Local SEO using AI and GMB Rankings NOW, WITHOUT Any Prior SEO Knowledge. Expert Techniques for 2024.
Course Highlights:
- Rating: 4.89 ⭐ (58 reviews)
- Students Enrolled: 326
- Course Length: 27058 hours
- Number of Lectures: 39
- Number of Quizzes: 0
AI Local SEO and Google My Business: AI SEO Marketing Course, has an average rating of 4.89, with 39 lectures, based on 58 reviews, and has 326 subscribers.
You will learn about How to Rank #1 on Google Search Results How to Create & Optimize Google My Business Profile (GMB) How to Build Citations to Power Up Google Business Profile (GBP) & Rank in Map Pack How to Research Keyword using Free AI tools for your Local Business On-Page SEO Secrets That Nobody is Teaching You Find Relevant & High Performing Content Ideas in Seconds Using My AI Trick How to Create Content using AI that will Beat your Competition High Quality Link Building & Off-Page SEO Hacks That Nobody is Teaching You Master Technical SEO & Outsmart your Competitors How To do SEO Site Audit This course is ideal for individuals who are Anyone interested in learning AI Local SEO for their own business or Local SEO agency owners who are looking to expand their knowledge It is particularly useful for Anyone interested in learning AI Local SEO for their own business or Local SEO agency owners who are looking to expand their knowledge.
Learn More About AI Local SEO and Google My Business: AI SEO Marketing Course
What You Will Learn
- How to Rank #1 on Google Search Results
- How to Create & Optimize Google My Business Profile (GMB)
- How to Build Citations to Power Up Google Business Profile (GBP) & Rank in Map Pack
- How to Research Keyword using Free AI tools for your Local Business
- On-Page SEO Secrets That Nobody is Teaching You
- Find Relevant & High Performing Content Ideas in Seconds Using My AI Trick
- How to Create Content using AI that will Beat your Competition
- High Quality Link Building & Off-Page SEO Hacks That Nobody is Teaching You
- Master Technical SEO & Outsmart your Competitors
- How To do SEO Site Audit
9. SEO Strategy 2024. SEO training to Unleash Career Potential!
Instructor: Anton Voroniuk
Become an expert in Search Engine Optimization. Master the best SEO tools and take a chance to land your dream job!
Course Highlights:
- Rating: 4.74 ⭐ (2072 reviews)
- Students Enrolled: 170612
- Course Length: 45967 hours
- Number of Lectures: 196
- Number of Quizzes: 1
SEO Strategy 2024. SEO training to Unleash Career Potential!, has an average rating of 4.74, with 196 lectures, 1 quizzes, based on 2072 reviews, and has 170612 subscribers.
You will learn about What is search engine optimization (SEO) Main SEO components and principles First insights into SEO career and review of the SEO vacancies What are search engines and how they work Google ranking factors and search algorithms How to use various types of SEO promotion How to check the website for updates and remove the effec of the filter algorithm Best manual and automatic ways to conduct competitive analysis How to benchmark SEO performance and set SMART goals How to optimize a website for technical SEO How to conduct keyword research How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors Tips and tricks that can help you structure a website and improve its usability Which SEO best practices to apply when working with content at every stage How to strengthen your off-page SEO and increase your domain authority How to improve your link-building activities How to use the most popular SEO tools for your website What is local SEO and how to use Google My Business? This course is ideal for individuals who are People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing. or Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist. or Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional. or SEO specialists – This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career. It is particularly useful for People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing. or Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist. or Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional. or SEO specialists – This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
Learn More About SEO Strategy 2024. SEO training to Unleash Career Potential!
What You Will Learn
- What is search engine optimization (SEO)
- Main SEO components and principles
- First insights into SEO career and review of the SEO vacancies
- What are search engines and how they work
- Google ranking factors and search algorithms
- How to use various types of SEO promotion
- How to check the website for updates and remove the effec of the filter algorithm
- Best manual and automatic ways to conduct competitive analysis
- How to benchmark SEO performance and set SMART goals
- How to optimize a website for technical SEO
- How to conduct keyword research
- How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
- Tips and tricks that can help you structure a website and improve its usability
- Which SEO best practices to apply when working with content at every stage
- How to strengthen your off-page SEO and increase your domain authority
- How to improve your link-building activities
- How to use the most popular SEO tools for your website
- What is local SEO and how to use Google My Business?
8. Complete SEO Training With Top SEO Expert Peter Kent!
Instructor: Peter Kent
Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
Course Highlights:
- Rating: 4.58 ⭐ (5468 reviews)
- Students Enrolled: 39508
- Course Length: 28398 hours
- Number of Lectures: 164
- Number of Quizzes: 6
Complete SEO Training With Top SEO Expert Peter Kent!, has an average rating of 4.58, with 164 lectures, 6 quizzes, based on 5468 reviews, and has 39508 subscribers.
You will learn about An understanding of how to rank a Web site high up in the major search engines using SEO The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm. This course is ideal for individuals who are This course was created for people who own, manage, or develop Web sites…and know they need SEO or Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites or People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams or Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm or Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they're doing SEO right! or Online marketers who need an understanding of SEO It is particularly useful for This course was created for people who own, manage, or develop Web sites…and know they need SEO or Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites or People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams or Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm or Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they're doing SEO right! or Online marketers who need an understanding of SEO.
Learn More About Complete SEO Training With Top SEO Expert Peter Kent!
What You Will Learn
- An understanding of how to rank a Web site high up in the major search engines using SEO
- The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
7. The Complete SEO Course From Beginner To Professional 2023
Instructor: Mark Williams-Cook
Under construction SEO course: added to most weeks: Grow with us!
Course Highlights:
- Rating: 4.62 ⭐ (1633 reviews)
- Students Enrolled: 9201
- Course Length: 56991 hours
- Number of Lectures: 107
- Number of Quizzes: 6
The Complete SEO Course From Beginner To Professional 2023, has an average rating of 4.62, with 107 lectures, 6 quizzes, based on 1633 reviews, and has 9201 subscribers.
You will learn about Complete SEO training from an industry veteran with over 16 years experience The modern strategies and tactics being used by big agencies and winning websites An in-depth understanding of how search engines crawl, render and index websites Modern techniques that can be applied to WordPress, Shopify, Magento and popular content management systems Best practise technical SEO so search engine can easily discover, understand and rank your pages In-depth keyword research tools and techniques to discover new opportunities How to optimise your on-page content to rank well in Google Research your competitors strengths and weaknesses How to forecast and assign a value to organic SEO traffic Perform an SEO technical, content and link audit Link acquisition through digital PR and link acquisition Whitehat and blackhat SEO principles This course is ideal for individuals who are Agency staff looking to upskill or Business owners wanting to understand SEO or Bloggers that want to get the edge or Website owners that want to rank or In-house digital marketers or Search Engine Optimisation beginners or experts or Anyone looking to get started in SEO or digital marketing It is particularly useful for Agency staff looking to upskill or Business owners wanting to understand SEO or Bloggers that want to get the edge or Website owners that want to rank or In-house digital marketers or Search Engine Optimisation beginners or experts or Anyone looking to get started in SEO or digital marketing.
Learn More About The Complete SEO Course From Beginner To Professional 2023
What You Will Learn
- Complete SEO training from an industry veteran with over 16 years experience
- The modern strategies and tactics being used by big agencies and winning websites
- An in-depth understanding of how search engines crawl, render and index websites
- Modern techniques that can be applied to WordPress, Shopify, Magento and popular content management systems
- Best practise technical SEO so search engine can easily discover, understand and rank your pages
- In-depth keyword research tools and techniques to discover new opportunities
- How to optimise your on-page content to rank well in Google
- Research your competitors strengths and weaknesses
- How to forecast and assign a value to organic SEO traffic
- Perform an SEO technical, content and link audit
- Link acquisition through digital PR and link acquisition
- Whitehat and blackhat SEO principles
6. SEO Mastery: Start a Search Engine Optimization Business!
Instructor: COURSE ENVY
Start your own SEO business after following our step-by-step, top rated SEO course! Learn SEO and keywords today!
Course Highlights:
- Rating: 4.62 ⭐ (552 reviews)
- Students Enrolled: 17388
- Course Length: 6776 hours
- Number of Lectures: 29
- Number of Quizzes: 0
SEO Mastery: Start a Search Engine Optimization Business!, has an average rating of 4.62, with 29 lectures, based on 552 reviews, and has 17388 subscribers.
You will learn about Rank websites for various keywords in all the search engines. Work from home as an entrepreneur. Start an SEO consultant business. Earn a living from affiliate marketing. Understand everything about Search Engine Optimization! This course is ideal for individuals who are ANYONE looking for the most highly targeted and cheapest advertsing ($0) or ANYONE looking to work from home or People seeking additional streams of income It is particularly useful for ANYONE looking for the most highly targeted and cheapest advertsing ($0) or ANYONE looking to work from home or People seeking additional streams of income.
Learn More About SEO Mastery: Start a Search Engine Optimization Business!
What You Will Learn
- Rank websites for various keywords in all the search engines.
- Work from home as an entrepreneur.
- Start an SEO consultant business.
- Earn a living from affiliate marketing.
- Understand everything about Search Engine Optimization!
5. Modern SEO – Safe, Effective Search Engine Optimization
Instructor: Andrew Williams
Learn safe, “White Hat” SEO that works, and won’t get your site penalised.
Course Highlights:
- Rating: 4.57 ⭐ (690 reviews)
- Students Enrolled: 6358
- Course Length: 25043 hours
- Number of Lectures: 93
- Number of Quizzes: 0
Modern SEO – Safe, Effective Search Engine Optimization, has an average rating of 4.57, with 93 lectures, based on 690 reviews, and has 6358 subscribers.
You will learn about Understand the differences between SEO of a few years ago, and SEO today. Why SEO has changed so much in so little time. Why it is unwise to follow SEO advice you find online. Know how to create the type of content that Google loves to rank high in the search engine. Know how to find an unlimited supply of great content ideas. Understand LSI and how to apply it for better SEO & search engine rankings. Know that there are two types of keyword research and be able to carry them both out competently. Know how to wring even more information out of keyword research tools. Know how to find theme words and phrases for any topic using free tools. Know the major SEO factors and how to optimize your pages correctly for these factors. Know how to optimize each on-page SEO factor for maximum benefit. Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs. How to organize your site content for visitors and the search engines. Know how to effectively link pages on the same site to boost rankings. Understand site authority and what Google are trying to achieve with their algorithm. How to boost your own site authority in the eyes of visitors, and the search engines. Know about Negative SEO and how you can use the Disavow tool to remove any penalty. Know the importance of links in SEO, and how to get those "holy grail" white hat links. Know how to create the most effective types of link bait and then use outreach to get influencers linking to it. Know the Holy Grail of backlinks, and how to maximize your chances of getting them. Know the best ways to build links to your site in a way that Google approves of. Know which types of link building can cause problems and are therefore best avoided. Understand brand mentions and why these are well worth getting as part of your SEO strategy. Why some backlinks might just be for referral traffic. Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR. Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings. This course is ideal for individuals who are This SEO course is designed for anyone that owns a website and wants to get more traffic but doesn't know where to start. or The course is for anyone wanting to learn how to build white hat backlinks using "invisible" SEO. or This SEO course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings. or This SEO course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe. It is particularly useful for This SEO course is designed for anyone that owns a website and wants to get more traffic but doesn't know where to start. or The course is for anyone wanting to learn how to build white hat backlinks using "invisible" SEO. or This SEO course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings. or This SEO course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.
Learn More About Modern SEO – Safe, Effective Search Engine Optimization
What You Will Learn
- Understand the differences between SEO of a few years ago, and SEO today.
- Why SEO has changed so much in so little time.
- Why it is unwise to follow SEO advice you find online.
- Know how to create the type of content that Google loves to rank high in the search engine.
- Know how to find an unlimited supply of great content ideas.
- Understand LSI and how to apply it for better SEO & search engine rankings.
- Know that there are two types of keyword research and be able to carry them both out competently.
- Know how to wring even more information out of keyword research tools.
- Know how to find theme words and phrases for any topic using free tools.
- Know the major SEO factors and how to optimize your pages correctly for these factors.
- Know how to optimize each on-page SEO factor for maximum benefit.
- Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.
- How to organize your site content for visitors and the search engines.
- Know how to effectively link pages on the same site to boost rankings.
- Understand site authority and what Google are trying to achieve with their algorithm.
- How to boost your own site authority in the eyes of visitors, and the search engines.
- Know about Negative SEO and how you can use the Disavow tool to remove any penalty.
- Know the importance of links in SEO, and how to get those "holy grail" white hat links.
- Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.
- Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
- Know the best ways to build links to your site in a way that Google approves of.
- Know which types of link building can cause problems and are therefore best avoided.
- Understand brand mentions and why these are well worth getting as part of your SEO strategy.
- Why some backlinks might just be for referral traffic.
- Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR.
- Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.
4. The Ultimate SEO Course 2024: Beginner to Advanced SEO
Instructor: Tanmoy Das
Master Keyword Research, On-Page, Off-Page Optimization, Link Building, Technical SEO And More to Drive Organic Traffic
Course Highlights:
- Rating: 4.59 ⭐ (171 reviews)
- Students Enrolled: 8249
- Course Length: 23268 hours
- Number of Lectures: 125
- Number of Quizzes: 2
The Ultimate SEO Course 2024: Beginner to Advanced SEO, has an average rating of 4.59, with 125 lectures, 2 quizzes, based on 171 reviews, and has 8249 subscribers.
You will learn about Learn About SEO And Understand how It All Works Learn How To Structure And Optimize Your Website To Rank On Page 1 How To Find The Best Keywords To Target For Your Website How To See All The Keywords Your Competitors Are Targeting How To Find 100s Of Content Ideas For Your Blog Master Technical SEO And Outsmart Your Competitors How To Build High Quality SEO Backlinks That Move The Needle How To Deal With A Negative SEO Attack This course is ideal for individuals who are Anyone Who Wants To Learn About SEO or Business Owners Who Want To Save $X,XXX Paying SEO Agencies or SEO Beginners/ Experts or Bloggers or Online Marketers or Webmasters It is particularly useful for Anyone Who Wants To Learn About SEO or Business Owners Who Want To Save $X,XXX Paying SEO Agencies or SEO Beginners/ Experts or Bloggers or Online Marketers or Webmasters.
Learn More About The Ultimate SEO Course 2024: Beginner to Advanced SEO
What You Will Learn
- Learn About SEO And Understand how It All Works
- Learn How To Structure And Optimize Your Website To Rank On Page 1
- How To Find The Best Keywords To Target For Your Website
- How To See All The Keywords Your Competitors Are Targeting
- How To Find 100s Of Content Ideas For Your Blog
- Master Technical SEO And Outsmart Your Competitors
- How To Build High Quality SEO Backlinks That Move The Needle
- How To Deal With A Negative SEO Attack
3. Advanced SEO Strategies 2025 – Level Up Your SEO Knowledge
Instructor: Joshua George
Learn Advanced SEO strategies from an award-winning SEO agency owner. Advanced On-page & Off-page SEO Strategies
Course Highlights:
- Rating: 4.44 ⭐ (1235 reviews)
- Students Enrolled: 9817
- Course Length: 9167 hours
- Number of Lectures: 29
- Number of Quizzes: 0
Advanced SEO Strategies 2025 – Level Up Your SEO Knowledge, has an average rating of 4.44, with 29 lectures, based on 1235 reviews, and has 9817 subscribers.
You will learn about Learn effective advanced SEO strategies and tactics Learn how to implement advanced Onpage SEO Analysis Learn how to implement advanced internal linking Learn advanced link building techniques that move the needle Learn how to optimise your content for voice search Learn how to drastically increase your websites conversion rate Learn all about Googles Artificial Intelligence & Machine Learning The future of SEO This course is ideal for individuals who are Anyone who is looking to level up their SEO knowledge or Bloggers or Online Marketers or Webmasters or SEO agency owners It is particularly useful for Anyone who is looking to level up their SEO knowledge or Bloggers or Online Marketers or Webmasters or SEO agency owners.
Learn More About Advanced SEO Strategies 2025 – Level Up Your SEO Knowledge
What You Will Learn
- Learn effective advanced SEO strategies and tactics
- Learn how to implement advanced Onpage SEO Analysis
- Learn how to implement advanced internal linking
- Learn advanced link building techniques that move the needle
- Learn how to optimise your content for voice search
- Learn how to drastically increase your websites conversion rate
- Learn all about Googles Artificial Intelligence & Machine Learning
- The future of SEO
2. SEO Training Masterclass 2025: Beginner To Advanced SEO
Instructor: Alex Genadinik
Top SEO training! Get profitable SEO traffic! WordPress SEO, Yoast SEO, keyword research, on-page SEO, link building SEO
Course Highlights:
- Rating: 4.57 ⭐ (8689 reviews)
- Students Enrolled: 103916
- Course Length: 67968 hours
- Number of Lectures: 353
- Number of Quizzes: 33
SEO Training Masterclass 2025: Beginner To Advanced SEO, has an average rating of 4.57, with 353 lectures, 33 quizzes, based on 8689 reviews, and has 103916 subscribers.
You will learn about #1 BEST, most-updated, and most comprehensive SEO course on Udemy Boost SEO traffic that generates real revenue – for any business or website Become better at SEO than 90% of your competitors or freelancers you may hire See real case studies of how I earn 4 and 5-figures per month from SEO traffic, and replicate it for your business GET TRAFFIC MUCH SOONER – see case studies of traffic growth in days or weeks! Fully SEO-optimize every page of your website, and grow traffic from search to fuel your business growth World-class student support: I answer 99% of questions within 24 hours Smart SEO strategies used only by very savvy marketers Discover highly profitable keywords to improve your ranking and drive revenue Rank almost any page for almost any keyword in Google search Learn from an SEO PRO with 20-years of experience! Leverage SEO on multiple search engines: Google, YouTube, Amazon, mobile app stores, and more Advanced SEO strategies that only experts know Save thousands of dollars on hiring SEO consultants or agencies Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix Join the OFFICE HOURS Zoom call with the instructor and get personalized help This course is ideal for individuals who are Entrepreneurs and website owners looking to grow through SEO or People learning WordPress SEO or Shopify SEO or SEO freelancers and SEO agency owners or Bloggers and content creators or Individuals learning WordPress or Shopify SEO, and anyone interested in the latest Google trends. It is particularly useful for Entrepreneurs and website owners looking to grow through SEO or People learning WordPress SEO or Shopify SEO or SEO freelancers and SEO agency owners or Bloggers and content creators or Individuals learning WordPress or Shopify SEO, and anyone interested in the latest Google trends.
Learn More About SEO Training Masterclass 2025: Beginner To Advanced SEO
What You Will Learn
- #1 BEST, most-updated, and most comprehensive SEO course on Udemy
- Boost SEO traffic that generates real revenue – for any business or website
- Become better at SEO than 90% of your competitors or freelancers you may hire
- See real case studies of how I earn 4 and 5-figures per month from SEO traffic, and replicate it for your business
- GET TRAFFIC MUCH SOONER – see case studies of traffic growth in days or weeks!
- Fully SEO-optimize every page of your website, and grow traffic from search to fuel your business growth
- World-class student support: I answer 99% of questions within 24 hours
- Smart SEO strategies used only by very savvy marketers
- Discover highly profitable keywords to improve your ranking and drive revenue
- Rank almost any page for almost any keyword in Google search
- Learn from an SEO PRO with 20-years of experience!
- Leverage SEO on multiple search engines: Google, YouTube, Amazon, mobile app stores, and more
- Advanced SEO strategies that only experts know
- Save thousands of dollars on hiring SEO consultants or agencies
- Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix
- Join the OFFICE HOURS Zoom call with the instructor and get personalized help
1. The Ultimate SEO Training 2025 + SEO For WordPress Websites
Instructor: Joshua George
SEO Training From An SEO Agency Owner: Step By Step Process To Rank #1 on Google. Keyword Research, Technical SEO & More
Course Highlights:
- Rating: 4.7 ⭐ (12262 reviews)
- Students Enrolled: 60943
- Course Length: 27452 hours
- Number of Lectures: 140
- Number of Quizzes: 6
The Ultimate SEO Training 2025 + SEO For WordPress Websites, has an average rating of 4.7, with 140 lectures, 6 quizzes, based on 12262 reviews, and has 60943 subscribers.
You will learn about Learn about SEO and understand how it all works Learn how to structure and optimise your website to rank on page 1 SEO Training strategies used by Londons Leading SEO agency How to find the best keywords to target for your website How to see all the keywords your competitors are targeting How to find 100s of content ideas for your blog How to build high quality SEO backlinks that move the needle Master technical SEO and outsmart your competitors Find out how I used internal links to rank on page 1 for a MASSIVE keyword How to deal with a negative SEO attack This course is ideal for individuals who are Anyone who wants to learn about SEO or Business Owners who want to save $X,XXX paying SEO agencies or SEO Beginners/ Experts or Bloggers or Online Marketers or Webmasters It is particularly useful for Anyone who wants to learn about SEO or Business Owners who want to save $X,XXX paying SEO agencies or SEO Beginners/ Experts or Bloggers or Online Marketers or Webmasters.
Learn More About The Ultimate SEO Training 2025 + SEO For WordPress Websites
What You Will Learn
- Learn about SEO and understand how it all works
- Learn how to structure and optimise your website to rank on page 1
- SEO Training strategies used by Londons Leading SEO agency
- How to find the best keywords to target for your website
- How to see all the keywords your competitors are targeting
- How to find 100s of content ideas for your blog
- How to build high quality SEO backlinks that move the needle
- Master technical SEO and outsmart your competitors
- Find out how I used internal links to rank on page 1 for a MASSIVE keyword
- How to deal with a negative SEO attack
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