Brand and Marketing Integration.

Brand and Marketing Integration., available at $44.99, with 19 lectures.

You will learn about Integration Fundamentals Vertical Integration Horizontal Integration External Integration Internal Integration Integration Process This course is ideal for individuals who are anyone who does digital marketing It is particularly useful for anyone who does digital marketing.

Enroll now: Brand and Marketing Integration.

Summary

Title: Brand and Marketing Integration.

Price: $44.99

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Integration Fundamentals
Vertical Integration
Horizontal Integration
External Integration
Internal Integration
Integration Process

Who Should Attend

anyone who does digital marketing

Target Audiences

anyone who does digital marketing

– Why are some brands more successful than others? Lots of reasons, but one of the key reasons is that they’re fully integrated. Now, integration means different things to different people. When you hear marketers talk about integration, usually they mean customer or external marketing, but that’s just one piece of the puzzle. Hi, I’m Dina Shapiro. And we’re going to talk about a better way to integrate your brand in marketing. In this course, we’ll definitely discuss external customer marketing, but we’ll also talk about three other really important types of integration, including vertical integration, which is aligning your brand with your company vision, mission, purpose, and values. Horizontal integration, which is aligning your marketing strategy, capabilities, and organizational structure. And last but not least, internal integration, which is training employees to become brand ambassadors. By the end, you’ll think about integration in a whole new way that encompasses all internal and external stakeholders and touch points. Let’s get started.

Why are some brands more successful than others? Lots of reasons, but one of the key reasons is that they’re fully integrated. Now, integration means different things to different people. When you hear marketers talk about integration, usually they mean customer or external marketing, but that’s just one piece of the puzzle. Hi, I’m Dina Shapiro. And we’re going to talk about a better way to integrate your brand in marketing. In this course, we’ll definitely discuss external customer marketing, but we’ll also talk about three other really important types of integration, including vertical integration, which is aligning your brand with your company vision, mission, purpose, and values. Horizontal integration, which is aligning your marketing strategy, capabilities, and organizational structure. And last but not least, internal integration, which is training employees to become brand ambassadors. By the end, you’ll think about integration in a whole new way that encompasses all internal and external stakeholders and touch points. Let’s get started.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Integration Fundamentals

Lecture 1: 1.1.How to define integration

Lecture 2: 1.2 Reasons to invest in integration

Lecture 3: 1.3. Four types of integration

Chapter 3: Vertical Integration

Lecture 1: 2.1. How to integrate vertically

Lecture 2: 2.2. Relationship to brand and marketing

Lecture 3: 2.3. Relationship to brand and marketing

Chapter 4: Horizontal Integration

Lecture 1: 3.1. How to integrate horizontally

Lecture 2: 3.2. Barriers to overcome Selecting transcript lin

Lecture 3: 3.3. Create an integration-driven organization

Chapter 5: External Integration

Lecture 1: 4.1.Create an integration-driven organization

Lecture 2: 4.2. Use the decision journey

Lecture 3: 4.3. Learn from world-class marketers

Chapter 6: Internal Integration

Lecture 1: 5.1. How to create one brand

Lecture 2: 5.2. Leverage employees

Lecture 3: 5.3. Engage employees

Chapter 7: Integration Process

Lecture 1: 6.1. Cultural and process integration obstacles

Lecture 2: 6.2. How to overcome these barriers

Lecture 3: 6.3. Develop a process

Instructors

Sadık Vural
Doktor

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Frequently Asked Questions

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