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Brand building for startups: how to win consumer mind?

Marketing

Rating4.9
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Brand building for startups: how to win consumer mind?, available at $49.99, has an average rating of 4.9, with 28 lectures, 2 quizzes, based on 246 reviews, and has 3802 subscribers.

You will learn about What is a Brand? Brand Management? Brand Building? and Brand Development? Why we need to build brands? We are living in a Brand World! Learn how analyze and define market opportunities Learn how to be differentiated and charge more for it Learn how to build brand equity Learn how to develop a brand identity brief, logo brief, etc How to find professional graphic designer without breaking a bank Define unique value proposition to win How to set KPIs to evaluate the completion from the agency or freelancers? Create brand personality to build relationship with your customers This course is ideal for individuals who are All entrepreneurs running physical product business, who want to take their brand to the next level or Physical product startups founders or Marketing and brand managers who are finding the way to differentiate or FMCG marketers or Anybody interested and willing to learn more about brand building or Students It is particularly useful for All entrepreneurs running physical product business, who want to take their brand to the next level or Physical product startups founders or Marketing and brand managers who are finding the way to differentiate or FMCG marketers or Anybody interested and willing to learn more about brand building or Students.

Enroll now: Brand building for startups: how to win consumer mind?

Summary

Title: Brand building for startups: how to win consumer mind?

Price: $49.99

Average Rating: 4.9

Number of Lectures: 28

Number of Quizzes: 2

Number of Published Lectures: 28

Number of Published Quizzes: 2

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $74.99

Quality Status: approved

Status: Live

What You Will Learn

  • What is a Brand? Brand Management? Brand Building? and Brand Development?
  • Why we need to build brands? We are living in a Brand World!
  • Learn how analyze and define market opportunities
  • Learn how to be differentiated and charge more for it
  • Learn how to build brand equity
  • Learn how to develop a brand identity brief, logo brief, etc
  • How to find professional graphic designer without breaking a bank
  • Define unique value proposition to win
  • How to set KPIs to evaluate the completion from the agency or freelancers?
  • Create brand personality to build relationship with your customers

Who Should Attend

  • All entrepreneurs running physical product business, who want to take their brand to the next level
  • Physical product startups founders
  • Marketing and brand managers who are finding the way to differentiate
  • FMCG marketers
  • Anybody interested and willing to learn more about brand building
  • Students

Target Audiences

  • All entrepreneurs running physical product business, who want to take their brand to the next level
  • Physical product startups founders
  • Marketing and brand managers who are finding the way to differentiate
  • FMCG marketers
  • Anybody interested and willing to learn more about brand building
  • Students

This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:

>>> win consumers’ heart by defining key drivers

>>> win in competition by being outstanding and differentiated

>>> make sure your brand is highly recognized and remembered.

FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers’ minds and all related to Brand health.

The course is divided into 4 sections.

Section 1will introduce the importance of brand, brand building, and the unique value proposition of the course.

Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.

Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.

Section 4 will show you how to prepare for the launch of the brand practically with a low budget.

Who this course is for:

  • Start-up owners who want to find out their way to differentiate their business in the first stage

  • Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks

  • Small & Medium enterprises willing to create their brand

  • Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.

  • Students

Reasons to Believe:

  • Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).

  • He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.

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Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Why is brand so important today?

Lecture 3: Course Differentiation & Course Outline

Chapter 2: What you should know? – Key Concepts

Lecture 1: Explanation for the Quizzes above

Lecture 2: What is a Brand? Brand Management? Brand Development? Brand Building?

Lecture 3: Brand Equity Index Model

Lecture 4: Types of researches related to brand building

Lecture 5: Key attributes – Unmet needs – Motivators – Key Drivers

Lecture 6: Brand Experience

Chapter 3: How to win?

Lecture 1: How to get a big picture to win?

Lecture 2: How to define thought process – part 1: Model

Lecture 3: How to define thought process – part 2: Shopping Behavior

Lecture 4: How to define thought process – part 3: Examples

Lecture 5: How to understand and analyze the key drivers?

Lecture 6: How to conduct surveys by yourself?

Lecture 7: How to discover unmet needs? and prioritize attributes?

Lecture 8: How to define unique value proposition?

Chapter 4: How to get materials before launch with limited budget?

Lecture 1: How to name your brand effectively?

Lecture 2: How to use color to win consumers' attention?

Lecture 3: How to write a brief?

Lecture 4: Write communication Brief

Lecture 5: Write design brief

Lecture 6: Write research brief

Lecture 7: How to evaluate the outcomes of freelancer?

Chapter 5: Bonus Module: Create Ideas and Develop Product Concepts

Lecture 1: Introduction of New Product Development

Lecture 2: Roles of New Product Concept Development

Lecture 3: Product Concept Template

Chapter 6: Business Model

Lecture 1: How to survive with Business Model?

Instructors

Rating Distribution

  • 1 stars: 9 votes
  • 2 stars: 5 votes
  • 3 stars: 23 votes
  • 4 stars: 28 votes
  • 5 stars: 181 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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