Brand Campfire: The Art & Science Of Brand Storytelling
Brand Campfire: The Art & Science Of Brand Storytelling, available at $19.99, has an average rating of 4.25, with 41 lectures, 1 quizzes, based on 117 reviews, and has 777 subscribers.
You will learn about Create brand stories that engage the human brain at a level deeper than traditional brand marketing Coach your staff and your clients in how to create more effective brand stories Structure a brand story so that it follows a time-tested structure for telling a great story Ask the right kind of questions to develop great brand stories for clients and your own brand This course is ideal for individuals who are Creative Directors or Marketing Directors or Public Relations Professionals or Journalists or Copywriters or Art Directors or Graphic Designers or Account Executives in Public Relations and Advertising or College students interested in brand communications or Chief Marketing Officers or Commercial Directors or Commercial Producers or Content Managers or Writers It is particularly useful for Creative Directors or Marketing Directors or Public Relations Professionals or Journalists or Copywriters or Art Directors or Graphic Designers or Account Executives in Public Relations and Advertising or College students interested in brand communications or Chief Marketing Officers or Commercial Directors or Commercial Producers or Content Managers or Writers.
Enroll now: Brand Campfire: The Art & Science Of Brand Storytelling
Summary
Title: Brand Campfire: The Art & Science Of Brand Storytelling
Price: $19.99
Average Rating: 4.25
Number of Lectures: 41
Number of Quizzes: 1
Number of Published Lectures: 40
Number of Published Quizzes: 1
Number of Curriculum Items: 42
Number of Published Curriculum Objects: 41
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Create brand stories that engage the human brain at a level deeper than traditional brand marketing
- Coach your staff and your clients in how to create more effective brand stories
- Structure a brand story so that it follows a time-tested structure for telling a great story
- Ask the right kind of questions to develop great brand stories for clients and your own brand
Who Should Attend
- Creative Directors
- Marketing Directors
- Public Relations Professionals
- Journalists
- Copywriters
- Art Directors
- Graphic Designers
- Account Executives in Public Relations and Advertising
- College students interested in brand communications
- Chief Marketing Officers
- Commercial Directors
- Commercial Producers
- Content Managers
- Writers
Target Audiences
- Creative Directors
- Marketing Directors
- Public Relations Professionals
- Journalists
- Copywriters
- Art Directors
- Graphic Designers
- Account Executives in Public Relations and Advertising
- College students interested in brand communications
- Chief Marketing Officers
- Commercial Directors
- Commercial Producers
- Content Managers
- Writers
Brand Storytelling – The New “Must Have” Marketing Communications Skill
Learn The Art & Science Of Brand Storytelling
Brand Campfire is a high-energy video documentary and interactive learning seriescreated for anyone in the business of brand communications who wants to understand the ins and outs of brand storytelling. Sixty minutes of videos plus tons of downloads.
We’ll journey into the labs of scientists and see what happens to the brain as it engages with story. We’ll discover why it’s human nature to crave story and why brand storytelling can be so effective in both consumer and B2B marketing.
Animated Story Arcs, Brand Storytelling Exercises & Other Interactive Brand Storytelling Tools
To demonstrate the art of brand storytelling, the documentary includes original short story videos that will inspire you as you discover how humans engage with story. Animated story arcs and other creative tools along with a high-energy soundtrack make this learning experience one that’s always moving forward and always entertaining. Brand Campfire is not your typical course series… it’s meant to feel like you’re watching a documentary rather than sitting through a class.
Exclusive Brand Storytelling Downloads & Interactive Learning Moduleswalk you through the elements of story such as Theme, Character, Setting, Plot & Action. Also included is a detailed yet easy-to-use brand story template based on the work of the industry’s top brand storytellers to help you plan and create your own great brand stories.
Course Updated: November 2017
Preview clip credits:
Back To The Start: © 2011 Chipotle Mexican Grill, Inc.
Nike logo and Nike archival photos: © Nike Inc.
Suitemates: © 2014 Kinaxis Inc
Course Curriculum
Chapter 1: Introduction To Brand Storytelling
Lecture 1: Course Preview
Lecture 2: Storytelling: From The Iron Age To The Information Age
Lecture 3: Storytelling: A Quick Backstory
Lecture 4: Who's Hungry For Some Drama?
Chapter 2: Inside The Brain Labs
Lecture 1: Your Brain On Story: The Good, The Bad, And The Ugly
Lecture 2: Taking Shortcuts Around The Brain
Lecture 3: Two Story Exclusives: The Parade & The Mysterious Umbrella Man
Lecture 4: Who's Really Behind A Conspiracy?
Lecture 5: The Volkswagen And The Snow Plow
Lecture 6: Stories That Caused Mass Hysteria
Lecture 7: Become The Pinball Wizard Of Brand Storytelling
Lecture 8: Greatest Light Bulb Moment Ever?
Lecture 9: Branding Light Bulb Moments
Chapter 3: Brand Storytelling Case Study: A Farmer Goes On A Journey
Lecture 1: Story Plot Structure Examples
Lecture 2: Case Study: A Farmer Goes On A Journey (Part 1)
Lecture 3: A Farmer Goes On A Journey – The TV Spot, "Back to the Start"
Lecture 4: Case Study: A Farmer Goes On A Journey (Part 2)
Lecture 5: Connecting The Dots: The Story Arc
Lecture 6: Connecting The Dots: The Three-Act Story Structure
Lecture 7: Connecting The Dots: Theme
Lecture 8: Connecting The Dots: Setting
Lecture 9: Connecting The Dots: Character
Lecture 10: Connecting The Dots: Action and Plot Points
Lecture 11: Rearview Mirror
Lecture 12: Film Credits For Brand Campfire
Chapter 4: Brand Storytelling Slide Presentations & Downloads
Lecture 1: Elements of Story
Lecture 2: Story Arc And Three Act Structure
Lecture 3: How To Engage Your Audience Through Brand Storytelling
Lecture 4: Inner Narratives and Pain Points
Lecture 5: Back To The Start – Story Arc
Lecture 6: How To Build Your Own Brand Story Hero
Lecture 7: A Template To Build Your Own Brand Story Arc
Lecture 8: Brand Storytelling vs. Traditional Marketing (Part 1)
Lecture 9: Brand Storytelling vs. Traditional Marketing (Part 2)
Lecture 10: Brand Storytelling Checklist
Lecture 11: Archetypes For Building Story Characters
Chapter 5: Quiz Show
Chapter 6: Brand Storytelling Circuit Training
Lecture 1: Exercise 1: Funny-Bone Warm Ups
Lecture 2: Exercise 2: Character Crunches
Lecture 3: Exercise 3: Reverse Crunches
Chapter 7: More Brand Storytelling Case Studies
Lecture 1: Case Study: Homeward Bound (Google)
Instructors
-
Kevin McIntosh
Executive Producer, Brand Campfire • Nashville Songwriter
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 10 votes
- 3 stars: 27 votes
- 4 stars: 36 votes
- 5 stars: 40 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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