Brand Communications Strategy Masterclass with Sanjay Kumar

Brand Communications Strategy Masterclass with Sanjay Kumar, available at $74.99, has an average rating of 4.45, with 25 lectures, 5 quizzes, based on 119 reviews, and has 498 subscribers.

You will learn about You would be able to develop complete strategic communication plans for brands You will learn how to practically reverse engineer competitors communication plans You will learn how to analyze and identify key macro, business and consumer trends when complete information is not easily available You will learn the fast way to do audience identification and segmentation You will learn how to identify and create engaging messages that will lead to more effective communications You will learn how to put all of the above in a one-page holistic plan This course is ideal for individuals who are Marketing, Advertising and Communication & MBA students or Account & Communication Planners with less than 5 years agency experience or Client servicing professionals working with any kind of communication agencies or Brand Specialists, Junior Brand Managers & Brand Managers It is particularly useful for Marketing, Advertising and Communication & MBA students or Account & Communication Planners with less than 5 years agency experience or Client servicing professionals working with any kind of communication agencies or Brand Specialists, Junior Brand Managers & Brand Managers.

Enroll now: Brand Communications Strategy Masterclass with Sanjay Kumar

Summary

Title: Brand Communications Strategy Masterclass with Sanjay Kumar

Price: $74.99

Average Rating: 4.45

Number of Lectures: 25

Number of Quizzes: 5

Number of Published Lectures: 25

Number of Published Quizzes: 5

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $44.99

Quality Status: approved

Status: Live

What You Will Learn

You would be able to develop complete strategic communication plans for brands
You will learn how to practically reverse engineer competitors communication plans
You will learn how to analyze and identify key macro, business and consumer trends when complete information is not easily available
You will learn the fast way to do audience identification and segmentation
You will learn how to identify and create engaging messages that will lead to more effective communications
You will learn how to put all of the above in a one-page holistic plan

Who Should Attend

Marketing, Advertising and Communication & MBA students
Account & Communication Planners with less than 5 years agency experience
Client servicing professionals working with any kind of communication agencies
Brand Specialists, Junior Brand Managers & Brand Managers

Target Audiences

Marketing, Advertising and Communication & MBA students
Account & Communication Planners with less than 5 years agency experience
Client servicing professionals working with any kind of communication agencies
Brand Specialists, Junior Brand Managers & Brand Managers

Dive into the exciting world of brand communication strategy with our course. You’ll learn how brands communicate and convince people to buy their products. I’ve cut out the fluff, so you get straight to learning how to create effective communication plans.

BY THE END OF THIS COURSE, YOU’LL START THINKING LIKE PRO STRATEGISTS DO

HERE’S WHAT YOU’LL LEARN:

– Understanding the role of a brand

– Identifying stakeholders who are important to the brand

– Deciding which of these groups matters most or audience prioritization

– Figuring out the main target audience

– Examining the larger market environment or macro environments

– Learning from what competitors do

– Grasping consumer behavior patterns

– Crafting effective messages

– Combining all these elements into a solid communications plan

By the end of this course, you’ll be equipped to craft communication plans that are effective in real-world scenarios.

WHAT MAKES OUR COURSE DIFFERENT

With 30 years in the advertising field, I’ve put together this course based on my experiences. It includes knowledge from actual projects and training sessions I’ve conducted. While the advertising world has evolved, the fundamentals of effective communication haven’t changed. This course offers practical insights, case studies, tips, and resources for everyday use.

WHAT THIS COURSE DOES NOT INCLUDE

We won’t be covering brand management aspects like brand structure, managing multiple products, or brand expansion. Those are part of a broader marketing field.

WHY YOU SHOULD SIGN UP FOR THIS COURSE

This course is ideal if you’re involved in any aspect of commercial communications. Here’s why you should join:

– Gain a thorough understanding of communication planning

– Enhance your skills in analyzing audiences and markets

– Learn how to present your plans in a simple yet effective manner to any audience”

Finally, and importantly, if you find that the course hasn’t enriched your knowledge, you have the option to request a refund within 30 days of enrollment.

Course Curriculum

Chapter 1: Introduction

Lecture 1: The course roadmap

Chapter 2: Important Foundation

Lecture 1: Various Communication Desciplines

Lecture 2: Rule of 3

Chapter 3: Why do we exist

Lecture 1: Role Of The Brand – Part 1

Lecture 2: Role of The Brand – Part 2

Lecture 3: Role of the Brand – Part 3

Chapter 4: Audiences – For whom do we exist

Lecture 1: Stakeholder Mapping

Lecture 2: Prioritization

Lecture 3: Segmentation Part 1

Lecture 4: Segmentation Part 2

Chapter 5: Business Environments

Lecture 1: Understanding Macro Environments Part 1

Lecture 2: Understanding Macro Environments Part 2

Lecture 3: Understanding Category Dynamics Part 1

Lecture 4: Understanding Category Dynamics Part 2

Lecture 5: Consumer Bonding Part 1

Lecture 6: Consumer Bonding Part 2

Chapter 6: Narratives

Lecture 1: Messaging Part 1

Lecture 2: Messaging Part 2

Lecture 3: Messaging Part 3

Lecture 4: Messaging Part 4

Chapter 7: Writing The Plan

Lecture 1: Writing The Plan Part 1

Lecture 2: Writing The Plan Part 2

Lecture 3: Writing The Plan Part 3

Lecture 4: Writing The Plan Part 4

Chapter 8: Asking the right questions

Lecture 1: Asking the right questions

Instructors

Sanjay Kumar
Strategy Director with a Multinational Corporation

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 12 votes
4 stars: 42 votes
5 stars: 63 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu