Brand Marketing: creating powerful brands

Brand Marketing: creating powerful brands, available at $19.99, has an average rating of 3.9, with 8 lectures, based on 36 reviews, and has 151 subscribers.

You will learn about Understand the Value Proposition for customers Create long term brand value Understand the complex relationship between brands and consumers How brands create value for customers This course is ideal for individuals who are Chief Executive or Chief Marketing Officer or Start Up or Brand Managers or Accountants and Financial Officiers It is particularly useful for Chief Executive or Chief Marketing Officer or Start Up or Brand Managers or Accountants and Financial Officiers.

Enroll now: Brand Marketing: creating powerful brands

Summary

Title: Brand Marketing: creating powerful brands

Price: $19.99

Average Rating: 3.9

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the Value Proposition for customers
Create long term brand value
Understand the complex relationship between brands and consumers
How brands create value for customers

Who Should Attend

Chief Executive
Chief Marketing Officer
Start Up
Brand Managers
Accountants and Financial Officiers

Target Audiences

Chief Executive
Chief Marketing Officer
Start Up
Brand Managers
Accountants and Financial Officiers

Everything an organization does, from R & D through to after-sales service, manifests itself in the value proposition made to customers and this is represented by the brand.

The one constant in the turbulent marketing landscape has been the crucial role of brands in the creation of shareholder value.

This online workshop provides a step-by-step process for managing brands in such a way that they create shareholder value. More importantly, it spells out a quantitative approach to the frequently misunderstood and poorly managed topic of brand equity.

The workshop consists of six modules plus optional appendices containing useful technical/legal details

• Module 1 defines the real meaning of value

• Module 2 explains what brands are and their role in corporate strategy

• Module 3 unravels the complex relationship between brands and consumers

• Module 4 explains the bedrock of successful brand management

• Module 5 spells out how brands create value for customers

• Module 6 explains how to quantify the shareholder value that brands create

Whilst it has been written with marketers in mind, this workshop is definitely not just for the likes of brand managers. Branding deeply affects everyone in the organization and if the brand is not differentiated, carefully positioned, and professionally managed, all its stakeholders will be adversely affected, not just its employees. This course will also enable directors and accountants to make a major contribution to the management of their most important asset: their brand.

Course Curriculum

Chapter 1: Create Powerful Brands

Lecture 1: Introduction – Content overview

Lecture 2: What we mean by 'value' and the impact of technology on value

Lecture 3: What a brand is and its role in creating corporate value

Lecture 4: There is no such person as a “customer” and customers are not rational

Lecture 5: Organising customers into groups and the bedrock of successful strategy

Lecture 6: How brands create value for customers

Lecture 7: How to calculate the shareholder value that brands create

Lecture 8: Conclusion: Cost of capital, marketing risk assessment and intangible assets

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 11 votes
4 stars: 13 votes
5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu