Brand Profile, Range Architecture and Extension in FMCG/CPG

Brand Profile, Range Architecture and Extension in FMCG/CPG, available at $19.99, has an average rating of 4.6, with 11 lectures, based on 25 reviews, and has 585 subscribers.

You will learn about Range architecture in branding Range extensions in branding Core, variants, extensions, sku how to screen extensions ideas innovation plan brand architecture communication architecture segmentation This course is ideal for individuals who are marketers or FMCG / CPG marketing or brand managers It is particularly useful for marketers or FMCG / CPG marketing or brand managers.

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Summary

Title: Brand Profile, Range Architecture and Extension in FMCG/CPG

Price: $19.99

Average Rating: 4.6

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Range architecture in branding
Range extensions in branding
Core, variants, extensions, sku
how to screen extensions ideas
innovation plan
brand architecture
communication architecture
segmentation

Who Should Attend

marketers
FMCG / CPG marketing
brand managers

Target Audiences

marketers
FMCG / CPG marketing
brand managers

Learn about 3 fundamental branding tools:

– Brand Profile: a summary of the brand positioning.

– Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria

– Range Extension: the extension of a brand name in different and new categories/markets

What are the tools?

Why do we spend our time in working on them?

How do we use?

How to plan them?

Course Curriculum

Chapter 1: Brand Profile

Lecture 1: Brand Profile

Lecture 2: Brand Profile: details on the key sections of this tool

Lecture 3: Brand Profile: implications

Chapter 2: Introduction to Range Architecture

Lecture 1: Introduction to Range Architecture

Lecture 2: Range Architecture implications

Lecture 3: Range Architecture: growth

Lecture 4: Range Architecture & segmentation

Lecture 5: Range Architecture: how to evaluate it

Chapter 3: Range extension

Lecture 1: Range extension introduction

Lecture 2: Range extension: planning for extensions

Lecture 3: Range extension tools

Instructors

Massimiliano La Franca
Planer former marketer former actor forme policeman…

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 9 votes
5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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