Brand Profile, Range Architecture and Extension in FMCG/CPG
Brand Profile, Range Architecture and Extension in FMCG/CPG, available at $19.99, has an average rating of 4.6, with 11 lectures, based on 25 reviews, and has 585 subscribers.
You will learn about Range architecture in branding Range extensions in branding Core, variants, extensions, sku how to screen extensions ideas innovation plan brand architecture communication architecture segmentation This course is ideal for individuals who are marketers or FMCG / CPG marketing or brand managers It is particularly useful for marketers or FMCG / CPG marketing or brand managers.
Enroll now: Brand Profile, Range Architecture and Extension in FMCG/CPG
Summary
Title: Brand Profile, Range Architecture and Extension in FMCG/CPG
Price: $19.99
Average Rating: 4.6
Number of Lectures: 11
Number of Published Lectures: 11
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Range architecture in branding
- Range extensions in branding
- Core, variants, extensions, sku
- how to screen extensions ideas
- innovation plan
- brand architecture
- communication architecture
- segmentation
Who Should Attend
- marketers
- FMCG / CPG marketing
- brand managers
Target Audiences
- marketers
- FMCG / CPG marketing
- brand managers
Learn about 3 fundamental branding tools:
– Brand Profile: a summary of the brand positioning.
– Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
– Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
Course Curriculum
Chapter 1: Brand Profile
Lecture 1: Brand Profile
Lecture 2: Brand Profile: details on the key sections of this tool
Lecture 3: Brand Profile: implications
Chapter 2: Introduction to Range Architecture
Lecture 1: Introduction to Range Architecture
Lecture 2: Range Architecture implications
Lecture 3: Range Architecture: growth
Lecture 4: Range Architecture & segmentation
Lecture 5: Range Architecture: how to evaluate it
Chapter 3: Range extension
Lecture 1: Range extension introduction
Lecture 2: Range extension: planning for extensions
Lecture 3: Range extension tools
Instructors
-
Massimiliano La Franca
Planer former marketer former actor forme policeman…
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 3 votes
- 4 stars: 9 votes
- 5 stars: 13 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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