Branding Basics: Build a brand strategy in 3 simple steps!

Branding Basics: Build a brand strategy in 3 simple steps! , available at $19.99, has an average rating of 3.95, with 14 lectures, 4 quizzes, based on 18 reviews, and has 1165 subscribers.

You will learn about Understand who is your target consumer Understand how to speak to your target consumer despite the ambition of selling to the masses Understand how to define your product benefit to elevate product relevance to your target consumer Have clarity on what the brand stands for and how it interacts with the target consumer Build a brand pyramid with clear understanding on brand positioning Have a clear and concise answer to the question "What's your brand all about?" Understand how you can get more customers and charge more for your product by elevating your brand 30 Days Money Back Guarantee! If you're not fully satisfied with this course, simply ask for a refund – no questions asked! This course is ideal for individuals who are Entrepreneurs with a branded product or service to sell or Brand Managers or Product Managers looking to deepen understanding of consumer marketing or Business owners who sell to the masses. This class is not suitable if your business is built upon a small handful of clients. or If you'd like to get more customers or charge more for your products, enroll now to learn how to elevate your brand! It is particularly useful for Entrepreneurs with a branded product or service to sell or Brand Managers or Product Managers looking to deepen understanding of consumer marketing or Business owners who sell to the masses. This class is not suitable if your business is built upon a small handful of clients. or If you'd like to get more customers or charge more for your products, enroll now to learn how to elevate your brand!.

Enroll now: Branding Basics: Build a brand strategy in 3 simple steps!

Summary

Title: Branding Basics: Build a brand strategy in 3 simple steps!

Price: $19.99

Average Rating: 3.95

Number of Lectures: 14

Number of Quizzes: 4

Number of Published Lectures: 14

Number of Published Quizzes: 4

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Understand who is your target consumer
Understand how to speak to your target consumer despite the ambition of selling to the masses
Understand how to define your product benefit to elevate product relevance to your target consumer
Have clarity on what the brand stands for and how it interacts with the target consumer
Build a brand pyramid with clear understanding on brand positioning
Have a clear and concise answer to the question "What's your brand all about?"
Understand how you can get more customers and charge more for your product by elevating your brand
30 Days Money Back Guarantee! If you're not fully satisfied with this course, simply ask for a refund – no questions asked!

Who Should Attend

Entrepreneurs with a branded product or service to sell
Brand Managers or Product Managers looking to deepen understanding of consumer marketing
Business owners who sell to the masses. This class is not suitable if your business is built upon a small handful of clients.
If you'd like to get more customers or charge more for your products, enroll now to learn how to elevate your brand!

Target Audiences

Entrepreneurs with a branded product or service to sell
Brand Managers or Product Managers looking to deepen understanding of consumer marketing
Business owners who sell to the masses. This class is not suitable if your business is built upon a small handful of clients.
If you'd like to get more customers or charge more for your products, enroll now to learn how to elevate your brand!

Why do people buy top shelf liquor?

Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank the different vodkas according to their respective prices.

Chances are they will tell you they can, but in reality they probably cannot.

So, why is there such a thing as top shelf liquor – if it doesn't pass the scrutiny of a simple taste test.

There lies the power of branding!

Branding has implications for liquor, and a variety of products. This class is meant to teach you the fundamentals of building a brand strategy, upon which you can build a plan that will set you apart from your competitors.

What will you learn from this class?

You will learn how to apply the same tricks of the trade big brand marketers use to unlock the potential of your product! You will learn the framework with which you can define your target consumer in a way that you can build brand value. You will also learn how to define product benefits that will be relevant to your target consumer. Your class project will give you a visual representation of both your target consumer and product benefit. These are fundamental building blocks for building a brand.

What is NOT this class?

This class covers the basics of how to build a brand. The basics are grounded in branding theory and practices used by brand managers worldwide. This course is strategic in nature. This course will help you identify what makes your brand special. This course will help you understand what your brand stands for. This course will help you build a brand that will differentiate you from your competition. However, this course will not cover branding design. This course is NOT about your brand logo or your brand tagline. However, you will walk away from this course knowing what's that special sauce for your brand that you should definitely include in your brand tagline, logo design, website design, etc.

How is the class structured?

The class consists of several video lectures, separated in 3 sections. Each section will cover a fundamental step toward building a winning brand. The lectures will take an hour to complete. At the end of the lecture, you would have clarity on where the power your brand lies! You will be well on your way toward building an empire based on your winning brand strategy!

Why take this course?

First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to know the secrets on how to get more customers and charge more for your products? Don't you want to know how brand managers from Coca-Cola got people from every country to buy their products? Don't you want to know how brand managers from Seven Jeans get to charge more for a simple pair of jeans? If you'd like to learn how to elevate your brand, enroll in this course now!

Course Curriculum

Chapter 1: Step 1: Define your target consumer

Lecture 1: Introduction to Target Consumer

Lecture 2: Defining Your Target Consumer

Lecture 3: Exercise: Build a Target Consumer Mood Board

Chapter 2: Step 2: Elevate your product relevance

Lecture 1: Introduction to Benefit Ladder

Lecture 2: Benefit Ladder Explained

Lecture 3: Benefit Mood Board Example

Chapter 3: Step 3: Define your brand essence

Lecture 1: Build your brand pyramid

Lecture 2: Study Aid: Brand Pyramid Template

Lecture 3: Class wrap up

Lecture 4: Facebook group

Chapter 4: Bonus material

Lecture 1: BONUS LECTURE: Understand path-to-purchase and identify purchase barriers

Lecture 2: Additional resources

Lecture 3: Additional product benefit example 1

Lecture 4: Additional product benefit example 2

Instructors

Jeannie Chan
Strategist & Marketer for businesses large and small

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 4 votes
4 stars: 7 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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