Branding for Beginners

Branding for Beginners, available at $54.99, has an average rating of 4.4, with 31 lectures, based on 136 reviews, and has 1587 subscribers.

You will learn about Create an appealing visual identity for your business or organization Choose the perfect colors, fonts & visuals for your brand Define exactly who your target audience is & create a brand that appeals to that audience Build a consistent visual presence across different social media platforms Get practical and learn from 4 case studies of (ethical) brands that are doing it right! This course is ideal for individuals who are Entrepreneurs getting started with their project or Small & Medium enterprises willing to create their brand or Businesses & organizations who want to improve their visual identity or Anyone interested in visual marketing, logo creation & branding It is particularly useful for Entrepreneurs getting started with their project or Small & Medium enterprises willing to create their brand or Businesses & organizations who want to improve their visual identity or Anyone interested in visual marketing, logo creation & branding.

Enroll now: Branding for Beginners

Summary

Title: Branding for Beginners

Price: $54.99

Average Rating: 4.4

Number of Lectures: 31

Number of Published Lectures: 31

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Create an appealing visual identity for your business or organization
Choose the perfect colors, fonts & visuals for your brand
Define exactly who your target audience is & create a brand that appeals to that audience
Build a consistent visual presence across different social media platforms
Get practical and learn from 4 case studies of (ethical) brands that are doing it right!

Who Should Attend

Entrepreneurs getting started with their project
Small & Medium enterprises willing to create their brand
Businesses & organizations who want to improve their visual identity
Anyone interested in visual marketing, logo creation & branding

Target Audiences

Entrepreneurs getting started with their project
Small & Medium enterprises willing to create their brand
Businesses & organizations who want to improve their visual identity
Anyone interested in visual marketing, logo creation & branding

This course can help your company build a consistent visual identity that will :

✅ impress your customers,

✅ make you stand out from your competitors and

✅ make sure your brand is recognized and remembered.

The course is divided into 3 sections. The first section�will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Visual identity or positioning, we will go over the different elements of a visual identity and also study what are the characteristics that make a good Visual identity.

Section 2 is about getting things done and we will invite you to take the 15 steps to improve your business’s visual identity. We will talk about logos, color palettes, imagery styles, creating templates, visual branding for social media and much more. Each lesson will be followed by a little exercise that I have put together in order to help you assimilate the knowledge by doing.

In section 3 I will show some good practices in terms of visual identity with real life case studies. I have selected 4 companies that I think are doing a great job with their visual branding and I will spend about 10 minutes reviewing each of them, highlighting the good practices for you to take example.

I hope you’ll enjoy this course and that this knowledge will help you achieve success with your organization!

Course Curriculum

Chapter 1: WHY DO WE NEED A VISUAL IDENTITY?

Lecture 1: Influencing how the world perceives you

Lecture 2: Your visuals tell a story

Lecture 3: Elements of the visual identity

Lecture 4: Why do you need a visual identity?

Lecture 5: The benefits of a strong visual identity

Lecture 6: 4 characteristics of a good Visual Identity

Chapter 2: 15 STEPS TO IMPROVE YOUR VISUAL IDENTITY

Lecture 1: Before we jump into the 15 Steps

Lecture 2: Prerequisite 01: Define who your audience is

Lecture 3: Prerequisite 02: Define your Unique Selling Proposition

Lecture 4: Introduction to the 15 Steps

Lecture 5: STEP 01: Visualize Your Brand Personality

Lecture 6: STEP 02: Find your Emotions

Lecture 7: STEP 03: Keep It Simple

Lecture 8: STEP 04: Keep it Consistent

Lecture 9: STEP 05: Make it Easy to Understand

Lecture 10: STEP 06: Speak the right Language

Lecture 11: STEP 07: Brand your Social Media

Lecture 12: STEP 08: Get a great logo

Lecture 13: STEP 09: Choose the right fonts

Lecture 14: STEP 10: Pick your colors

Lecture 15: STEP 11: Run the Black and White and Tiny Tests

Lecture 16: STEP 12: Ask for a feedback

Lecture 17: STEP 13: Create templates

Lecture 18: STEP 14: Keep your brand style guide close by

Lecture 19: STEP 15: Use Canva

Chapter 3: LET’S TAKE A LOOK AT SOME REAL LIFE EXAMPLES

Lecture 1: Introduction to the Real Life Examples

Lecture 2: Alaffia

Lecture 3: Alter Eco Pacific

Lecture 4: Pebble Child

Lecture 5: Fair Trade Original

Chapter 4: EXTRAS

Lecture 1: Keep Learning with these Resources

Instructors

Ronny Hermosa
Canva | Generative AI | Branding

Rating Distribution

1 stars: 2 votes
2 stars: 4 votes
3 stars: 17 votes
4 stars: 36 votes
5 stars: 77 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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