Branding Presentations: How to Present Ideas to Clients

When I started working as a designer I assumed that my logo and branding client presentations should be filled with pretty pictures. That’s what I was getting paid for, right?

Can you relate?

What I’ve ultimately learned through trial and error over the last 20+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those design decisions.

The presentation needs to sell your thinking first, before clients will ‘buy’ the visual idea/s you’re presenting.

The ‘beef’ of the presentation needs to be about telling a compelling story, that’s tied to specific agreed-upon objectives. And the deliverable (whether that’s a simple logo, a full brand identity, or any type of design) should be the cherry on top.

While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding work, and I will show you why using a structure like this is important.

The skills you will learn in this class are transferable – meaning that you will be able to apply this type of thinking for any presentation in the future, enabling you to present confidently and successfully.

If presenting your work has been challenging for you in the past, this class will give you the confidence and tools that you need.

Are you ready – enrol now.

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Frequently Asked Questions

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