Branding Your Business for Growth

Branding Your Business for Growth, available at $29.99, has an average rating of 4.2, with 27 lectures, based on 156 reviews, and has 1760 subscribers.

You will learn about How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment – and growth. How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant. How to identify, structure and express the reasons why buyers want a relationship with you & your business. How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy. How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers. How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business. How to facilitate team processes that leverage the power of collaborative thinking as you’re co-creating your Authentic Brand Blueprint. How to develop Key Message Themes & Proof Points, a Company Descriptor, and a Brand Manifesto that effectively express the who, what, where and why of your business – and its heart and soul. How to use your Authentic Brand Blueprint to dramatically improve clarity, focus, and results across numerous areas of your business. This course is ideal for individuals who are A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you’re a solopreneur) It is particularly useful for A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you’re a solopreneur).

Enroll now: Branding Your Business for Growth

Summary

Title: Branding Your Business for Growth

Price: $29.99

Average Rating: 4.2

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment – and growth.
How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant.
How to identify, structure and express the reasons why buyers want a relationship with you & your business.
How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy.
How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers.
How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business.
How to facilitate team processes that leverage the power of collaborative thinking as you’re co-creating your Authentic Brand Blueprint.
How to develop Key Message Themes & Proof Points, a Company Descriptor, and a Brand Manifesto that effectively express the who, what, where and why of your business – and its heart and soul.
How to use your Authentic Brand Blueprint to dramatically improve clarity, focus, and results across numerous areas of your business.

Who Should Attend

A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you’re a solopreneur)

Target Audiences

A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you’re a solopreneur)

Do you and your team struggle to effectively identify and communicate the uniqueness and value of your business?

Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?

Do your potential buyers perceive your business in ways that are outdated, incomplete, or inaccurate?

Then you’re in need of an effective and powerful brand strategy, and I’m here to help you create it.

I’ve been helping many different types of organizations successfully develop and evolve their brands for decades. My systematic, proven approach for developing your Authentic Brand Blueprint will help set your business apart and drive growth, just as it has for them!

You may have already discovered that there are many brand strategists out there, and they have some similarities and some differences in their brand strategy approaches. Most approaches consist of various components that come together as one holistic strategy – mine included.

The true difference lies in which components your strategy includes, along with the processes and techniques you use for developing them.

You’ll be delighted with my Authentic Brand Blueprint approach, which I teach in this course, because it:

· Incorporates a comprehensive set of best-practice branding components

· Differentiates your business in authentic, meaningful, and relevant ways

· Brings focus, richness and depth to your brand identity

· Integrates your brand and culture because, when it comes down to it, they are one!

· Serves as a strategic compass to guide more effective marketing, sales, team alignment, and growth planning

My processes for developing each component are equally effective. Too many companies mistakenly just make up what they think sounds good for their brand strategy components or, even worse, expect an outsider writer to make it up. That only results in shallow, disingenuous brand strategies that don’t drive sustainable growth!

It takes more time and effort than that to develop an effective brand strategy that will truly help move your business forward on multiple levels.

The processes I teach for creating the 10 components of your Authentic Brand Blueprint are structured for efficiency and are easy, interesting, and enjoyable to implement. They result in an authentic and effective brand strategy because they entail:

· introspective thinking and dreaming with focused minds and open hearts

· meaningful insights from team members and your markets

· group collaboration that enables new perspectives and ideas to emerge

· focusing and refining so that every component meets its purpose with clarity and crispness

This is a hands-on, action-focused, get-it-done brand strategy course. With crystal clear explanations, a lot of diverse examples, expert insights, and specific how-to guidance, it includes everything you need to know to successfully develop your Authentic Brand Blueprint!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why your business needs an authentic brand strategy

Lecture 2: More about this course and your instructor

Chapter 2: Getting Focused with Vision and Mission

Lecture 1: 02.03 What vision and mission are and why they matter so much

Lecture 2: 02.04 Examples of vision and mission statements

Lecture 3: 02.05 How to develop and express your vision and mission

Chapter 3: Knowing and Living your Core Values

Lecture 1: Understanding the connection between values and behaviors

Lecture 2: Examples of other companies’ core values

Lecture 3: How to discover and live your business’ core values

Chapter 4: Clarifying your Target Markets & Audiences

Lecture 1: The importance of clearly defining your likely buyers

Lecture 2: Help for start-ups making market/audience decisions – 2 example scenario

Chapter 5: Ensuring Brand Relevance & Resonance with Market Discovery

Lecture 1: Why understanding your markets is critical to your brand strategy success

Lecture 2: How to research relevant issues and trends and document your findings

Lecture 3: How to research competitors’ brands and organize your findings

Lecture 4: How to survey your target audiences and consolidate the findings

Chapter 6: Pausing to Reflect and Perhaps Refine

Lecture 1: Using discovery findings to reflect on components completed so far

Chapter 7: Creating a Portfolio of Offerings that Buyers Relate To

Lecture 1: How to clearly structure and express what you sell

Chapter 8: Positioning your Brand Around a Compelling Promise

Lecture 1: What is positioning strategy is and how it helps differentiate a brand

Lecture 2: Examples of brand positioning statements

Lecture 3: How to create your brand positioning strategy and statement

Chapter 9: Defining your Brand’s Personality

Lecture 1: Thinking about your company brand as a person

Lecture 2: Discovering your brand’s’ personality attributes

Chapter 10: Developing your Key Message Building Blocks

Lecture 1: The importance and characteristics of focused brand-level messages

Lecture 2: How to develop key message themes and proof points, including examples

Chapter 11: Summing up your Business with an Effective Company Descriptor

Lecture 1: What it is, how to write it, and an example

Chapter 12: Connecting emotionally with an Authentic Brand Manifesto

Lecture 1: What a brand manifesto is and why it’s important

Lecture 2: Diverse examples of brand manifestos

Chapter 13: Bringing your Authentic Brand Blueprint to Life

Lecture 1: Implementing your brand strategy to achieve numerous business improvements

Instructors

Eli Natoli
Business and Entrepreneurial Growth Coach
Jenny Young
Branding & Leadership Development Expert

Rating Distribution

1 stars: 3 votes
2 stars: 3 votes
3 stars: 12 votes
4 stars: 37 votes
5 stars: 101 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu