Businesses: How to Use Twitter for PR and Media Coverage

Businesses: How to Use Twitter for PR and Media Coverage, available at Free, has an average rating of 4.59, with 8 lectures, based on 122 reviews, and has 6130 subscribers.

You will learn about Why Twitter is such a powerful social media tool for PR, media relations and marketing for businesses. How to create your profile to attract the attention of journalists on Twitter. How to monitor and use the hashtag #journorequest to achieve media coverage for you and your business in national newspapers, radio and TV. How to monitor trending topics to find ideas for by-lined features and comments in the media. How to approach your own content and join in conversations to secure media coverage for your business. Get access to a FREE checklist to help you maximise your PR, media and marketing results for your business using Twitter. This course is ideal for individuals who are Small businesses or Startups or PR and marketing students or Freelancers or Digital marketers It is particularly useful for Small businesses or Startups or PR and marketing students or Freelancers or Digital marketers.

Enroll now: Businesses: How to Use Twitter for PR and Media Coverage

Summary

Title: Businesses: How to Use Twitter for PR and Media Coverage

Price: Free

Average Rating: 4.59

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Why Twitter is such a powerful social media tool for PR, media relations and marketing for businesses.
How to create your profile to attract the attention of journalists on Twitter.
How to monitor and use the hashtag #journorequest to achieve media coverage for you and your business in national newspapers, radio and TV.
How to monitor trending topics to find ideas for by-lined features and comments in the media.
How to approach your own content and join in conversations to secure media coverage for your business.
Get access to a FREE checklist to help you maximise your PR, media and marketing results for your business using Twitter.

Who Should Attend

Small businesses
Startups
PR and marketing students
Freelancers
Digital marketers

Target Audiences

Small businesses
Startups
PR and marketing students
Freelancers
Digital marketers

This free marketing training module is the ultimate business guide to using Twitter for PR and media coverage. It covers everything you need to know about using the social media platform to support your public relations activity, find and build relationships with journalists and secure national media coverage. The module covers several different tactics when using Twitter to boost your PR and media results, including tried and tested ways to achieve national media coverage.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction and welcome

Chapter 2: Why is Twitter such good tool for PR and media coverage?

Lecture 1: Why is Twitter such a great PR and marketing tool for achieving media coverage?

Chapter 3: #Journorequest

Lecture 1: How to use #journorequest on Twitter

Chapter 4: Building relationships with journalists

Lecture 1: Finding and building relationships with journalists on Twitter

Chapter 5: Trending topics

Lecture 1: Tap into trending topics and viral content

Chapter 6: Clever content

Lecture 1: Creating and sharing content, and joining in conversations

Chapter 7: Next steps and successes

Lecture 1: Next steps and maximising success

Chapter 8: Want to Unlock the Power of PR?

Lecture 1: Unlock the Power of PR

Instructors

Claire Gamble
PR, digital marketing and content marketing consultant

Rating Distribution

1 stars: 2 votes
2 stars: 5 votes
3 stars: 27 votes
4 stars: 43 votes
5 stars: 45 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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