Celebrity Endorsements & Enhanced Brand Preferences

Celebrity Endorsements & Enhanced Brand Preferences, available at $44.99, has an average rating of 4.75, with 12 lectures, 1 quizzes, based on 4 reviews, and has 13 subscribers.

You will learn about Understanding theoretical and practical aspects of endorsements Understanding the science involved in celebrity selection Learning the best techniques of celebrity endorsement Analyzing the best working model of effective endorsements Understanding the essence of differentiated brand communication Learning to manage celebrity endorsements This course is ideal for individuals who are Undergraduate and graduates of marketing and media studies or Students of various MBA programs or Junior executives of media and celebrity marketing It is particularly useful for Undergraduate and graduates of marketing and media studies or Students of various MBA programs or Junior executives of media and celebrity marketing.

Enroll now: Celebrity Endorsements & Enhanced Brand Preferences

Summary

Title: Celebrity Endorsements & Enhanced Brand Preferences

Price: $44.99

Average Rating: 4.75

Number of Lectures: 12

Number of Quizzes: 1

Number of Published Lectures: 12

Number of Published Quizzes: 1

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding theoretical and practical aspects of endorsements
Understanding the science involved in celebrity selection
Learning the best techniques of celebrity endorsement
Analyzing the best working model of effective endorsements
Understanding the essence of differentiated brand communication
Learning to manage celebrity endorsements

Who Should Attend

Undergraduate and graduates of marketing and media studies
Students of various MBA programs
Junior executives of media and celebrity marketing

Target Audiences

Undergraduate and graduates of marketing and media studies
Students of various MBA programs
Junior executives of media and celebrity marketing

The course explains the idea of differentiated brand communication along with offering crystal clear idea about what is celebrity endorsement and the role of celebrity endorsement in the context of brand communication. Celebrity endorsements are often followed by marketers to allow brands get liberated from the communication clutter but then merely resorting to celebrity endorsements for brand promotion is not enough. First and foremost a marketer needs to understand whether or not a brand requires a celebrity. If yes, then there has to be absolute prudence in not just short listing a celebrity for a brand but also the conceptualization of the endorsement plot. Lack of effectiveness on these counts will do more harm to a brand through endorsements rather than any good.

The course thus takes the students through various important aspects related to celebrity endorsements like the science behind celebrity selection, contributors and outcomes of endorsements have been explained. Also how to manage endorsements across industry verticals so as to enhance company profitability and brand preferences.

Although the course carries examples based on Indian market, the designing of the curriculum is globally relevant and applicable. It is expected that students after undertaking this course will emerge as wise and effective brand communication professionals to offer brands greater visibility and mileage.

Course Curriculum

Chapter 1: Introduction to the Course

Lecture 1: Introduction

Chapter 2: Preliminary Understanding of Celebrity Endorsements

Lecture 1: What is Differentiated Brand Communication?

Lecture 2: What is the Impact of Celebrities on Society?

Lecture 3: What is Celebrity Endorsement?

Lecture 4: Celebrity Branding Vs Celebrity Endorsements

Chapter 3: Conceptual Understanding of Celebrity Endorsements

Lecture 1: What are the Theoretical Models of Celebrity Endorsements?

Lecture 2: What is the Role of Celebrity Endorsement?

Chapter 4: The Science behind Effective Celebrity Endorsements

Lecture 1: How to Select the Right Celebrity?

Lecture 2: What are the Contributors to Effective Endorsements?

Lecture 3: What are the Outcomes of Celebrity Endorsements?

Lecture 4: How to Manage Celebrity Endorsements?

Chapter 5: Conclusion

Lecture 1: The Concluding Session

Instructors

Kisholoy Roy
Mentor

Rating Distribution

1 stars: 0 votes
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4 stars: 1 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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