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Certified Agile Marketing Professional™

Marketing

Certified Agile Marketing Professional™, available at $199.99, with 51 lectures, 9 quizzes.

You will learn about Historical and current forces pushing marketing organizations New ways of thinking and working for Marketing Teams Concept of Marketing to Serve and to market to Sell Establish and sustain connections with your clients Be adaptable to changes in the business agility era This course is ideal for individuals who are Program and Product Managers or Product and Product Line Managers or Business Analyst or Executives and Leaders or Portfolio Managers or PMO Leaders or Directors or System Architects or Solution Architects or Development and QA or Process Leads or Agile Coaches or Agile Marketers or Marketers It is particularly useful for Program and Product Managers or Product and Product Line Managers or Business Analyst or Executives and Leaders or Portfolio Managers or PMO Leaders or Directors or System Architects or Solution Architects or Development and QA or Process Leads or Agile Coaches or Agile Marketers or Marketers.

Enroll now: Certified Agile Marketing Professional™

Summary

Title: Certified Agile Marketing Professional™

Price: $199.99

Number of Lectures: 51

Number of Quizzes: 9

Number of Published Lectures: 51

Number of Published Quizzes: 9

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 60

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Historical and current forces pushing marketing organizations
  • New ways of thinking and working for Marketing Teams
  • Concept of Marketing to Serve and to market to Sell
  • Establish and sustain connections with your clients
  • Be adaptable to changes in the business agility era

Who Should Attend

  • Program and Product Managers
  • Product and Product Line Managers
  • Business Analyst
  • Executives and Leaders
  • Portfolio Managers
  • PMO Leaders
  • Directors
  • System Architects
  • Solution Architects
  • Development and QA
  • Process Leads
  • Agile Coaches
  • Agile Marketers
  • Marketers

Target Audiences

  • Program and Product Managers
  • Product and Product Line Managers
  • Business Analyst
  • Executives and Leaders
  • Portfolio Managers
  • PMO Leaders
  • Directors
  • System Architects
  • Solution Architects
  • Development and QA
  • Process Leads
  • Agile Coaches
  • Agile Marketers
  • Marketers

Learn from Agile Practitioners from around the world. Find a mentor, expand your network, and earn the certifications you need to advance your career.

IAF™ Agile Community is a group of agile practitioners around the globe who perform in the same role or share a common interest. IAF™ provides masterclasses for Agile practitioners and individuals new in the field of Agile frameworks who want to continue leveling up their skills.

International Agile Federation CERTIFIED AGILE MARKETING PROFESSIONAL™ course covers the ability to identify and apply agile marketing principles in order to achieve more efficient customer-centric business results.

This course assists marketers in better managing the VUCA (Volatile, Uncertain, Complex, Ambiguous) world, adopting the Agile mentality, structuring teams, and implementing Agile methods of working. Being agile and doing agile go hand in hand. Learn how to stay on the front lines of ever-changing market conditions and shifting customer tastes and expectations.

You will explore how companies are organizing themselves to work together remotely with new business models, virtual worlds, and distributed team collaboration.

Agile in real Life case studies is meant to empower members to become excellent in their practice of agile. You will examine real-life case studies and discuss the benefits of agile transformations.

Apply for IAF membership and participate in our next cohort of Agile Practitioners.

Course Curriculum

Chapter 1: Introduction International Agile Federation™

Lecture 1: International Agile Federation™

Lecture 2: IAF™ – Certified Agile Marketing Professional™

Lecture 3: 4 Cs – A Brain Based Instructional Design and Delivery Model

Lecture 4: Course Case Study: Tesla

Chapter 2: Lesson 1: Agile Marketing Drivers and Criticality

Lecture 1: Agile Marketing Drivers and Criticality

Lecture 2: Flight 101 – Destination: Agile

Chapter 3: Lesson 2: Marketing to Serve vs Marketing to Sell

Lecture 1: Marketing to Serve vs Marketing to Sell

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Why Is Starbucks so Successful Despite Its Mediocre Coffee?

Chapter 4: Lesson 3: Defining Agile Marketing

Lecture 1: Defining Agile Marketing

Lecture 2: University Marketing Team Boost Output by 400%

Chapter 5: Lesson 4: Differentiating Agile Marketing

Lecture 1: Differentiating Agile Marketing

Lecture 2: Oreo and Superbowl

Chapter 6: Lesson 5: Customer Centricity Over Organizational Focus

Lecture 1: Customer Centricity Over Organizational Focus

Lecture 2: Designed Is More Than A Word, It's A Way Of Life

Chapter 7: Lesson 6: Understanding Customer Needs

Lecture 1: Understanding Customer Needs

Lecture 2: Wayfair's Customer Success Philosophy

Chapter 8: Lesson 7: Outcomes over Outputs

Lecture 1: Outcomes over Outputs

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Restored Performance Management with Agile

Chapter 9: Lesson 8: Outcomes Through Marketing Backlogs

Lecture 1: Outcomes Through Marketing Backlogs

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Uber – The Smartest Way to Get Around

Chapter 10: Lesson 9: Tools for Adaptive, Customer Centric Marketing

Lecture 1: Tools for Adaptive, Customer Centric Marketing

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: BurgerFi + Trello

Chapter 11: Lesson 10: Cross-Functional Teams

Lecture 1: Cross-Functional Teams

Lecture 2: Northwestern Mutual Life

Chapter 12: Lesson 11: Collaboration Around Customer Outcomes

Lecture 1: Collaboration Around Customer Outcomes

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Moonpig: Success On The Cards

Chapter 13: Lesson 12: Sustainable Marketing Work

Lecture 1: Sustainable Marketing Work

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: The Legacy of Good

Chapter 14: Lesson 13: Flow Based Approach to Marketing

Lecture 1: Flow Based Approach to Marketing

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Pixar – Go With The Flow

Chapter 15: Lesson 14: Benefits of Short Iterations

Lecture 1: Benefits of Short Iterations

Lecture 2: The Midas Touch

Chapter 16: Lesson 15: Experimentation and Validated Learning Culture

Lecture 1: Experimentation and Validated Learning Culture

Lecture 2: Building An Experimentation Culture

Chapter 17: Lesson 16: Using Data to Inform Pivot or Presence Decisions

Lecture 1: Using Data to Inform Pivot or Presence Decisions

Lecture 2: From Instagram Pivot To Persevere

Chapter 18: Lesson 17: Santander Case Study

Lecture 1: Santander Case Study

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Santander With Agile

Chapter 19: Lesson 18: Crafting Compelling Visions

Lecture 1: Crafting Compelling Visions

Lecture 2: WORKBOOK ACTIVITY

Lecture 3: Crafting Visions For A More Sustainable Future

Lecture 4: CONGRATUALTIONS

Chapter 20: IAF™ Membership

Lecture 1: Become an IAF™ Member

Instructors

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Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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