Complete Marketing Masterclass #4 | SEO
Complete Marketing Masterclass #4 | SEO, available at $44.99, has an average rating of 4.35, with 44 lectures, based on 177 reviews, and has 10992 subscribers.
You will learn about You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve. Lead a marketing team Oversee marketing strategy Oversee marketing strategy Implement a strategic marketing playbook for your organization. Outline full-funnel marketing campaigns for the entire year. This course is ideal for individuals who are Early-Stage Founder or Marketing Specialists or Marketing Leaders or Business Professionals or Anyone wishing to upskill or Marketing Managers It is particularly useful for Early-Stage Founder or Marketing Specialists or Marketing Leaders or Business Professionals or Anyone wishing to upskill or Marketing Managers.
Enroll now: Complete Marketing Masterclass #4 | SEO
Summary
Title: Complete Marketing Masterclass #4 | SEO
Price: $44.99
Average Rating: 4.35
Number of Lectures: 44
Number of Published Lectures: 44
Number of Curriculum Items: 44
Number of Published Curriculum Objects: 44
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
- Lead a marketing team
- Oversee marketing strategy
- Oversee marketing strategy
- Implement a strategic marketing playbook for your organization.
- Outline full-funnel marketing campaigns for the entire year.
Who Should Attend
- Early-Stage Founder
- Marketing Specialists
- Marketing Leaders
- Business Professionals
- Anyone wishing to upskill
- Marketing Managers
Target Audiences
- Early-Stage Founder
- Marketing Specialists
- Marketing Leaders
- Business Professionals
- Anyone wishing to upskill
- Marketing Managers
Our live Marketing Leadership Workshop is now available online!
Too many people know WHAT to do in marketing but they don’t know WHY they are doing it!
Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work.
That’s the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.
Think about it – no more guessing or assuming. You will be able to inform others and act personally based on the correct information!
Three reasons to TAKE THIS COURSE right now!
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You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).
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You can ask me questions and see me respond to every single one of them thoughtfully!
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What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.
There are plenty of people who can teach you shortcuts and fast tactics.
This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people.Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want.
★★★★★ “This is the best marketing innovation I have seen in years.”– Ignacio Agacevic
The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.
In Session 4 we will focus on Search Engine Optimization
Search Engine Optimization (SEO) is an infamous, yet very important digital marketing discipline encompassing both the technical and creative elements of a user-centered website that results in increased rankings, more organic traffic, and increased awareness in search engines.
In this session, we dive deep into the weeds of both the theoretical and practical elements of modern SEO, while dispelling many of the myths and confronting some of the blackhat techniques still practiced today.
Having started my SEO career in the 90s, I look forward to uncovering the many layers of modern SEO that today’s marketing leaders need to know.
What are the requirements?
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No experience or audience required.
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Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Why take this Course?
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Become a Leader – Learn how to think & act like a strategic marketing leader.
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Modern Marketing – The world of marketing is in constant flux. Don’t get left behind.
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“Why” of Marketing – Learn the “Why” of marketing rather than just the “How.”
What am I going to get from this course?
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Practical theory – Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
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Hands-on – Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
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Peer Learning – Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.
What is the Target Audience?
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Business Owners – Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
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Startups – Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
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Marketers – Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.
Go from Beginner to Advanced
No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.
All the strategies, tips and tools recommended are either included, free or very cost effective.
You’ll also get:
✔ Lifetime Access to The Course
✔ Fast & Friendly Support in the Q&A section
✔ Udemy Certificate of Completion Ready for Download
✔ A 30 Day “No Questions Asked” Money Back Guarantee!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction to the Course
Lecture 2: Welcome to Session 4
Lecture 3: SESSION 4 HOMEWORK LINK
Chapter 2: Search Engine Optimization (SEO)
Lecture 1: Introduction to SEO
Lecture 2: Defining Modern SEO
Lecture 3: The 5 Primary Keys of SEO
Lecture 4: Common SEO Myths and Misconceptions
Lecture 5: Why is SEO Important?
Lecture 6: The SEO Plan
Chapter 3: PART 1: TECHNICAL SEO
Lecture 1: Technical SEO
Lecture 2: Meta Tags
Lecture 3: Meta Tag: Title
Lecture 4: Meta Tag: Description
Lecture 5: URL Construction
Lecture 6: Duplicate Content
Chapter 4: PART 2: CONTENT
Lecture 1: Content
Lecture 2: Stage 1: Keyword Research
Lecture 3: 4 Steps of Keyword Research
Lecture 4: HOMEWORK: KEYWORD LIST
Lecture 5: Stage 2: Content Audit
Lecture 6: Conducting a Content Audit
Lecture 7: Stage 3: Competitor Analysis
Lecture 8: HOMEWORK: SITE COMPARISON
Lecture 9: Stage 4: User Experience
Chapter 5: PART 3: LINKING
Lecture 1: Linking
Lecture 2: Internal Linking
Lecture 3: External Linking
Lecture 4: Link Flywheel
Lecture 5: Link Types
Lecture 6: Link Building Strategies
Lecture 7: Social's Impact on SEO
Lecture 8: HOMEWORK: SOCIAL INFLUENCERS
Chapter 6: METRICS
Lecture 1: Metrics
Lecture 2: Keyword Rankings
Lecture 3: Backlinks & Linking Root Domains
Lecture 4: Organic Traffic
Lecture 5: Average Time-On-Page
Lecture 6: Pages Per Session
Lecture 7: Returning Users
Lecture 8: Bounce Rate
Lecture 9: Page Speed
Lecture 10: Traffic By Device
Lecture 11: Conversions
Lecture 12: End of Session
Instructors
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Brian Bozarth, M.A. Marketing
VP of Marketing
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 2 votes
- 3 stars: 10 votes
- 4 stars: 20 votes
- 5 stars: 141 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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