Complete SEO Training With Top SEO Expert Peter Kent!
Complete SEO Training With Top SEO Expert Peter Kent!, available at $99.99, has an average rating of 4.6, with 164 lectures, 6 quizzes, based on 5443 reviews, and has 39373 subscribers.
You will learn about An understanding of how to rank a Web site high up in the major search engines using SEO The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm. This course is ideal for individuals who are This course was created for people who own, manage, or develop Web sites…and know they need SEO or Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites or People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams or Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm or Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they're doing SEO right! or Online marketers who need an understanding of SEO It is particularly useful for This course was created for people who own, manage, or develop Web sites…and know they need SEO or Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites or People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams or Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm or Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they're doing SEO right! or Online marketers who need an understanding of SEO.
Enroll now: Complete SEO Training With Top SEO Expert Peter Kent!
Summary
Title: Complete SEO Training With Top SEO Expert Peter Kent!
Price: $99.99
Average Rating: 4.6
Number of Lectures: 164
Number of Quizzes: 6
Number of Published Lectures: 158
Number of Published Quizzes: 6
Number of Curriculum Items: 170
Number of Published Curriculum Objects: 164
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- An understanding of how to rank a Web site high up in the major search engines using SEO
- The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
Who Should Attend
- This course was created for people who own, manage, or develop Web sites…and know they need SEO
- Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites
- People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
- Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm
- Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they're doing SEO right!
- Online marketers who need an understanding of SEO
Target Audiences
- This course was created for people who own, manage, or develop Web sites…and know they need SEO
- Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites
- People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
- Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm
- Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they're doing SEO right!
- Online marketers who need an understanding of SEO
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to yoursite.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
- Picking the Best Keywords for SEO
- Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
- Understanding the Role of Content in SEO
- Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
- Boosting SEO with Structured Data Markup
- “Submitting” Your Site to Search Engines and Directories
- Local-Search SEO
- Understanding the Importance of Links in SEO and How they Work for You
- Finding Places to Get Great Links to Your Site
Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clients dowant SEO!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.
You’ll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You’ll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
I’ll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You’ll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.
You’ll learn the best ways to “submit” your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.
You’ll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I’ll explain in detail why this is so important, how links should be structured, and how to get them.
By the end of this course you’ll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.
SEO really is notbrain surgery … or rocket science. There’s so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don’t be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!
Course Curriculum
Chapter 1: Getting Started
Lecture 1: Welcome
Lecture 2: What Does This Course Cover?
Lecture 3: What You Should Know Before You Start
Chapter 2: Picking Powerful Keywords
Lecture 1: What We'll Cover
Lecture 2: Keywords: a Channel to Your Prospects
Lecture 3: Brainstorming Your Keywords
Lecture 4: PLEASE READ – Changes to Google Keyword Planner
Lecture 5: Update: Google AdWords Keyword Planner
Lecture 6: Using Keyword Analysis Tools
Lecture 7: Links from: Using Keyword Analysis Tools
Lecture 8: Planning Keyword Strategies
Chapter 3: Preparing Your Site
Lecture 1: What We'll Cover
Lecture 2: SEO Starts Before You Build
Lecture 3: Choosing a Viable Domain Name
Lecture 4: Links from: Choosing a Viable Domain Name
Lecture 5: Choosing the Right Host
Lecture 6: Links from: Choosing the Right Host
Lecture 7: Choosing the Right Development Tool
Lecture 8: Why You Need TLS and a Mobile-Ready Site
Lecture 9: Secure Sites – Becoming More Important
Lecture 10: Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015
Lecture 11: Avoiding Things That Hurt SEO
Lecture 12: It's Not Just About SEO
Lecture 13: Links from: It's Not Just About SEO
Lecture 14: Who is Building the Site?
Chapter 4: Your First Small Steps
Lecture 1: What We'll Cover
Lecture 2: Is Your Site Already Indexed?
Lecture 3: IMPORTANT UPDATE ABOUT YAHOO!
Lecture 4: Why Your Site May Not Be Indexed
Lecture 5: Links from: Why Your Site May Not Be Indexed
Lecture 6: Understanding the Search Results
Lecture 7: Links from: Understanding the Search Results
Chapter 5: Understanding the Role of Content
Lecture 1: What We'll Cover
Lecture 2: Content is Not King! (But it Is Very Important)
Lecture 3: You Need High Quality Content
Lecture 4: Creating (or Buying) Content
Lecture 5: Links from: Creating (or Buying) Content
Lecture 6: More Sources of Content
Lecture 7: Links from: More Sources of Content
Lecture 8: User-Generated Content
Lecture 9: Duplicate Content: Can it Hurt?
Chapter 6: Basic Page Optimization – "Hidden" Code
Lecture 1: What We'll Cover
Lecture 2: URLs
Lecture 3: Title Tags
Lecture 4: Keywords Tag
Lecture 5: Links from: Keywords Tag
Lecture 6: Description Tag
Lecture 7: Other Meta Tags
Lecture 8: Links from: Other Meta Tags
Chapter 7: Basic Page Optimization – "Visible" Code
Lecture 1: What We'll Cover
Lecture 2: Heading Tags
Lecture 3: Body Text
Lecture 4: Images
Lecture 5: Internal Links
Lecture 6: "Link Blocks"
Chapter 8: Basic Page Optimization – A Few More Good Things
Lecture 1: What We'll Cover
Lecture 2: "What We Do" Paragraphs
Lecture 3: robots.txt & the robots Meta Tag
Lecture 4: Links from: robots.txt & the robots Meta Tag
Lecture 5: HTML Sitemaps
Chapter 9: Using Structured Data Markup
Lecture 1: What We'll Cover
Lecture 2: How Structured Data Markup Can Boost Your Pages
Lecture 3: Links from: How Structured Data Markup Can Boost Your Pages
Lecture 4: Picking a Markup Format
Lecture 5: Links from: Picking a Markup Format
Lecture 6: Using Markup Tools
Lecture 7: Links from: Using Markup Tools – And IMPORTANT NOTE
Lecture 8: Customizing Your Google Search Results with Markup
Lecture 9: Links from: Customizing Your Google Search Results with Markup
Lecture 10: UPDATE: Structured Data Markup Increasing in Importance!
Chapter 10: “Submitting” to Search Engines
Lecture 1: What We'll Cover
Lecture 2: The (Worthless) “Submit Your URLs” Pages
Lecture 3: Links from: The (Worthless) “Submit Your URLs” Pages
Lecture 4: Gotta Have Links!
Lecture 5: Creating XML Sitemaps
Lecture 6: Links from: Creating XML Sitemaps
Lecture 7: Referencing the Sitemap in robots.txt & Pinging the Search Engines
Lecture 8: Submitting Your Sitemap via Webmaster Accounts
Lecture 9: Links from: Submitting Your Sitemap via Webmaster Accounts
Lecture 10: Submitting URLs through Webmaster Accounts
Lecture 11: Links from: Submitting URLs through Webmaster Accounts
Chapter 11: Submitting to Directories
Lecture 1: What We'll Cover
Lecture 2: Search Engines vs. Search Directories
Instructors
-
Peter Kent
Author, SEO & E-Commerce Consultant
Rating Distribution
- 1 stars: 68 votes
- 2 stars: 140 votes
- 3 stars: 655 votes
- 4 stars: 1727 votes
- 5 stars: 2853 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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