Consumer Behavior
Consumer Behavior, available at $19.99, has an average rating of 4.65, with 18 lectures, 3 quizzes, based on 311 reviews, and has 1325 subscribers.
You will learn about When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't? Understanding the definitions of consumer behavior Understanding why do consumer behave in a certain way Those factors that influence consumer's decision making The decision-making influencers Established models of consumer behavior Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making Finding out different types of consumer decisions Why and how do we react when a new product is launched? This course is ideal for individuals who are Business Administration or Marketing or Economics or Consumer psychology or Students of BBA and MBA or Lecturers, teachers, and professors or Businesses who want to understand consumer behavior It is particularly useful for Business Administration or Marketing or Economics or Consumer psychology or Students of BBA and MBA or Lecturers, teachers, and professors or Businesses who want to understand consumer behavior.
Enroll now: Consumer Behavior
Summary
Title: Consumer Behavior
Price: $19.99
Average Rating: 4.65
Number of Lectures: 18
Number of Quizzes: 3
Number of Published Lectures: 18
Number of Published Quizzes: 3
Number of Curriculum Items: 21
Number of Published Curriculum Objects: 21
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- When a new smartphone is launched by iPhone or Samsung or Huawei, why do some people buy it on the first day, whereas, others don't?
- Understanding the definitions of consumer behavior
- Understanding why do consumer behave in a certain way
- Those factors that influence consumer's decision making
- The decision-making influencers
- Established models of consumer behavior
- Understanding Cultural, Marketing, Situational, and Psychological Influences on consumer decision making
- Finding out different types of consumer decisions
- Why and how do we react when a new product is launched?
Who Should Attend
- Business Administration
- Marketing
- Economics
- Consumer psychology
- Students of BBA and MBA
- Lecturers, teachers, and professors
- Businesses who want to understand consumer behavior
Target Audiences
- Business Administration
- Marketing
- Economics
- Consumer psychology
- Students of BBA and MBA
- Lecturers, teachers, and professors
- Businesses who want to understand consumer behavior
One of the secrets of successful businesses is that they understand how do their consumers/ customers behave. It is because once you know certain triggers that the consumers positively react to, you capitalise on those and provide the best experiences that your consumers are looking for. To find out these triggers that we being consumers are prone to, it is inevitable to study the behavior of consumers.
Understanding consumer behavior helps us to treat the consumers the way they want to be treated, in result, it makes them happy consumers/ customers, which in return, make them come back to our company, business, and organisation again and again. This is a win-win situation for both parties. But how will we understand the behavior of consumers?
Worry not. This course of consumer behaviour will teach you some very established models in the field of marketing. Understanding these models will help you know those factors that influence consumer decision making. Further, there are models in this course that will also teach you the process a consumer goes through in making a purchase decision. Businesses, companies, and organisations must know these models to improve their marketing strategies, and also to understand the psychology of ideal consumers/ customers.
After attending this course, you will be able to at least understand the following:
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Established definitions of consumer behavior
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Main factors that influence consumer’s decisions
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Different types of decisions that we make being a consumer
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What are the different stages that we go through before we buy a product/ service?
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What should companies, businesses, and organisations focus on during “pre-purchase”, “purchase”, and “post-purchase” stages?
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Why do some people buy products as soon as they are launched, while others buy it at a later time?
Remember, with a sound understanding of your consumers, the success of your business is guaranteed!
Course Curriculum
Chapter 1: Introduction
Lecture 1: About this course
Lecture 2: Course Description
Chapter 2: Definitions
Lecture 1: What is Consumer Behavior?
Chapter 3: Decision-Making Influencers
Lecture 1: What influences our decisions?
Lecture 2: Cultural or Social influences
Lecture 3: Marketing influences
Lecture 4: Situational influences
Lecture 5: Psychological influences
Chapter 4: Types of Decisions
Lecture 1: Types of Consumer Decisions
Chapter 5: Buyer Decision Process
Lecture 1: Buying Process Model
Lecture 2: Information Search Influencers
Chapter 6: New Product Adoption | Adoption stages
Lecture 1: A Model of New Product Adoption
Lecture 2: Categories of Adopters
Chapter 7: Some More Videos
Lecture 1: A recipe for successful business
Lecture 2: Learn this if you want the customers to feel at ease
Lecture 3: Something really important to understand
Lecture 4: Something you should target
Lecture 5: Neuromarketing | Influencing consumer behaviour
Chapter 8: Let's get practical
Instructors
-
Dr. Muhammad Tahir Jan
Associate Professor
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 6 votes
- 3 stars: 31 votes
- 4 stars: 57 votes
- 5 stars: 213 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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