Consumer Behavior

Consumer Behavior, available at $19.99, has an average rating of 3.35, with 17 lectures, based on 81 reviews, and has 1863 subscribers.

You will learn about Explain What is meant by Consumer Behavior Describe the Types of Consumers Explain Why do Consumers Buy Explain the Importance of Consumer Behavior Explain Role of Consumer Behavior in Loyalty Explain the Model of Consumer Behavior Explain Steps of Decision-Making Process Explain How to Reduce Cognitive Dissonance Explain Consumer Involvement in Buying Decisions Explain the Types of Consumer Buying Decisions Explain the Factors Influencing Consumer Behavior Explain Role of Consumer Behavior & Satisfaction Explain Role of Consumer Behavior for Relationship Explain Role of CRM in Consumer Behavior Explain Role of Consumer Behavior & Value Drivers This course is ideal for individuals who are Business owners or Professionals interested in marketing, sales or advertising or Anyone interested in design, consumer behaviour or psychology It is particularly useful for Business owners or Professionals interested in marketing, sales or advertising or Anyone interested in design, consumer behaviour or psychology.

Enroll now: Consumer Behavior

Summary

Title: Consumer Behavior

Price: $19.99

Average Rating: 3.35

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Explain What is meant by Consumer Behavior
Describe the Types of Consumers
Explain Why do Consumers Buy
Explain the Importance of Consumer Behavior
Explain Role of Consumer Behavior in Loyalty
Explain the Model of Consumer Behavior
Explain Steps of Decision-Making Process
Explain How to Reduce Cognitive Dissonance
Explain Consumer Involvement in Buying Decisions
Explain the Types of Consumer Buying Decisions
Explain the Factors Influencing Consumer Behavior
Explain Role of Consumer Behavior & Satisfaction
Explain Role of Consumer Behavior for Relationship
Explain Role of CRM in Consumer Behavior
Explain Role of Consumer Behavior & Value Drivers

Who Should Attend

Business owners
Professionals interested in marketing, sales or advertising
Anyone interested in design, consumer behaviour or psychology

Target Audiences

Business owners
Professionals interested in marketing, sales or advertising
Anyone interested in design, consumer behaviour or psychology

Every human being’s subconscious mind is responsible for making decisions much before the conscious one interferes. ‘Consumer Behavior’ involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products. We will discuss in details about some important topics, like: Types of Consumers, Role of Consumer Behavior in Loyalty, Model of Consumer Behavior, Steps of Decision-Making Process, How to Reduce Cognitive Dissonance, Factors Influencing Consumer Behavior, Role of Consumer Behavior & Value Drivers.

You can analyze your consumers to understand consumer behavior to find out which customer value driver do they consider most important.

Based on your consumer behavior studies, you can then modify your marketing strategies and product offerings to foster the following four key customer value drivers:

Value for Time

Value for Attention

Value in my Life

Value of Access

As the consumer continues to deal with a brand for a long time, the brand tends to explicate a better insight of customer’s needs and expectations. Through this, a great relationship can be developed between them. This will result in selling of more products and retain the business with the consumers which finally leads to profitable business.

Course Curriculum

Chapter 1: Course Modules

Lecture 1: Introduction

Lecture 2: Explain What is meant by Consumer Behavior

Lecture 3: Describe the Types of Consumers

Lecture 4: Explain Why do Consumers Buy

Lecture 5: Explain the Importance of Consumer Behavior

Lecture 6: Explain Role of Consumer Behavior in Loyalty

Lecture 7: Explain the Model of Consumer Behavior

Lecture 8: Explain Steps of Decision-Making Process

Lecture 9: Explain How to Reduce Cognitive Dissonance

Lecture 10: Explain Consumer Involvement in Buying Decisions

Lecture 11: Explain the Types of Consumer Buying Decisions

Lecture 12: Explain the Factors Influencing Consumer Behavior

Lecture 13: Explain Role of Consumer Behavior & Satisfaction

Lecture 14: Explain Role of Consumer Behavior for Relationship

Lecture 15: Explain Role of CRM in Consumer Behavior

Lecture 16: Explain Role of Consumer Behavior & Value Drivers

Chapter 2: Powerpoint Presentation

Lecture 1: Download Powerpoint Presentation

Instructors

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Rating Distribution

1 stars: 3 votes
2 stars: 5 votes
3 stars: 17 votes
4 stars: 39 votes
5 stars: 17 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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