Content Design Fundamentals for Bloggers

Content Design Fundamentals for Bloggers, available at $64.99, has an average rating of 4.8, with 71 lectures, 6 quizzes, based on 11 reviews, and has 122 subscribers.

You will learn about Create content for easy scanning. Write blog posts with high emotional impact. Use styling techniques effectively. Use visuals that are appropriate for your content. Master social aspects of blogs. Choose the right typefaces for your blogs. Use Storytelling techniques effectively. Write blog posts that readers will be compelled to share. This course is ideal for individuals who are Bloggers or Content Creators or Content Marketers or Digital Marketers It is particularly useful for Bloggers or Content Creators or Content Marketers or Digital Marketers.

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Summary

Title: Content Design Fundamentals for Bloggers

Price: $64.99

Average Rating: 4.8

Number of Lectures: 71

Number of Quizzes: 6

Number of Published Lectures: 71

Number of Published Quizzes: 6

Number of Curriculum Items: 77

Number of Published Curriculum Objects: 77

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Create content for easy scanning.
Write blog posts with high emotional impact.
Use styling techniques effectively.
Use visuals that are appropriate for your content.
Master social aspects of blogs.
Choose the right typefaces for your blogs.
Use Storytelling techniques effectively.
Write blog posts that readers will be compelled to share.

Who Should Attend

Bloggers
Content Creators
Content Marketers
Digital Marketers

Target Audiences

Bloggers
Content Creators
Content Marketers
Digital Marketers

This course is part of our “Psychology Driven Web Design” collection.

This is a beginner level course as content design is concerned.

Please note that NO subtitles are available with this course.

GENERAL DESCRIPTION

There are more than 600 million blogs on the web today. The number of bloggers in the United States alone by now exceeds 30 million. And there is a blog about every conceivable topic out there.

This isn’t to say that you shouldn’t run a blog. On the contrary, the popularity of blogging is growing with each passing day. But the question is no longer about creating a blog. It’s rather about getting others to find and read what you’ve written. To be able to make the best use of the 30 seconds you might get from a visitor is the most important skill that you must possess today as a blogger.

You might think that content is king, and that a blog has to be judged by the material it contains. But no matter how talented you are as a literary writer, how visually appealing the template is that you are using, and how useful the information conveyed in your content is, your blog is valuable only to the extent that others can easily consume that content. Teaching you how to design your blog posts so they can, is exactly what this course is about.

The medium we call the world wide web has its own set of rules and peculiarities, when compared with more traditional content carriers. The information content of a blog might make it useful, but it is the content design that makes it valuable. When you finish this course, your blog posts will be findable, scannable, readable, actionable, and shareable.

COURSE CONTENT

In this course, you will learn about scanning patterns and to design for easy scanning, faster reading, and easy comprehension; you will learn to write accurately, using stories, for deep reading and for easy recall; to use proper highlighting, impactful styles, effective typography and appropriate visuals; and to master creating social content, content curation, content sharing and content marketing.

PREREQUISITES

There are no prerequisites other than being able to understand English without needing subtitles.

THE LEVEL OF STUDY

This course is for those who are at a beginner to intermediate level as bloggers.

IMPORTANT NOTE: MOST PARTS OF THIS COURSE ARE ALSO CONTAINED IN OUR COURSE “PSYCHOLOGY DRIVEN WEB DESIGN”. IF YOU HAVE TAKEN THAT COURSE ALREADY, WE DO NOT RECOMMEND THAT YOU TAKE THIS COURSE.

IMPORTANT NOTE: WE DO NOT OFFER SUBTITLES IN THIS COURSE.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Blogging Basics

Lecture 3: Blogging Today

Lecture 4: Tips to Create a Valuable Blog

Lecture 5: Distinctive Design

Chapter 2: Cognitive Basics for Creating Textual Content

Lecture 1: Spoken Language versus Reading

Lecture 2: Types of Reading

Lecture 3: Reading Habits

Lecture 4: Visual Noise

Lecture 5: Content Guidelines for Easy Reading

Lecture 6: Scanning Behavior

Lecture 7: Scanning versus Deep Reading

Chapter 3: Creating Content for Scanning

Lecture 1: Basic Scanning Patterns

Lecture 2: Guidelines for Making Text Scannable

Lecture 3: Progressive Disclosure

Lecture 4: Scannability versus Discoverability

Lecture 5: The Axis of Interaction

Lecture 6: Alignment

Lecture 7: Highlighting

Lecture 8: The Negative Aging Effect

Lecture 9: The Inverted Pyramid Style of Writing

Lecture 10: Guidelines for Concise Writing

Lecture 11: Consistency of Style

Chapter 4: Creating Content for Deep Reading

Lecture 1: Legibility and Comprehension

Lecture 2: Readability

Lecture 3: Creating Accurate Body Copy

Lecture 4: Tone of Voice

Lecture 5: Quality of Content

Lecture 6: The Rosetta Stone Technique

Lecture 7: Mental Models & Cognitive Dissonance

Lecture 8: The Cliffhanger & Zeigarnik Effects

Lecture 9: Framing

Lecture 10: Behavioral Conditioning

Lecture 11: Homophone Priming

Lecture 12: Power of Language

Lecture 13: Storytelling as a Writing Style

Lecture 14: The Dramatic Arc

Lecture 15: The Hero’s Story

Lecture 16: Transportation in Web Writing

Chapter 5: Creating Social Content

Lecture 1: Social Networks

Lecture 2: Social Content

Lecture 3: Content Co-creation

Lecture 4: Content Curation

Lecture 5: Making Content Findable and Shareable

Lecture 6: Content Sharing Behavior

Lecture 7: Why People Share

Lecture 8: How to Get Shared More

Lecture 9: Viral Marketing

Lecture 10: Content Marketing

Chapter 6: Basics for Enhancing Content

Lecture 1: Whitespace as a Design Element

Lecture 2: The Fold & Images

Lecture 3: The Use of Images

Lecture 4: Stylizing Images

Lecture 5: Optimizing Images

Lecture 6: Writing Text on a Background

Lecture 7: Call to Action

Lecture 8: Dynamic Grid Systems

Chapter 7: Typography Basics

Lecture 1: Introduction to Typography

Lecture 2: Typographic Anatomy

Lecture 3: Serif Typefaces

Lecture 4: Sans-Serif Typefaces

Lecture 5: Script & Decorative Types

Lecture 6: Styles of Typefaces

Lecture 7: Font Size, Line Height & Spacing

Lecture 8: The Psychological Impact of Typefaces

Lecture 9: How Different Types Affect Us

Lecture 10: Traits of Basic Typefaces

Lecture 11: Choosing the Right Typeface

Chapter 8: Conclusion

Lecture 1: Course Summary

Lecture 2: Congratulations

Lecture 3: Bonus Lecture

Instructors

INSPIRAITION ONLINE
Creating inspirational online courses

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5 stars: 8 votes

Frequently Asked Questions

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