Content Marketing Producing and Promoting Live Video

What is Video Content Marketing and Why Do We Need it?

In a world where we are all attached to the screens mostly, the importance of video content marketing is hard to question. After all, video marketing data shows that 87% of businesses use video as a marketing tool for a good reason. Because it simply works.

Nowadays, many people watch a wide range of videos on social media platforms like Facebook, Instagram, and Youtube. For this demand, a new marketing landscape has arisen that marketers named “video content marketing”.

• What is it?
• Why are video watching rates so high?
• What are the statistics telling us?
• How do we benefit from such massive engagement?

Let’s look at this landscape and its remarkable statistics!

Table of contents:

• What is Video Content Marketing?

• How Does Video Marketing Work?

• Why Do We Need it?

  • 1. Increasing Conversions and Sales

  • 2. Having ROI

  • 3. Building Trust

  • 4. Google Will Love You

• Video Marketing in Social Media Channels

  • Facebook

  • YouTube

  • Instagram

  • LinkedIn

  • Twitter

• Video Content Marketing Statistics 2022 Infographic

• Frequently Asked Questions

  • What are the types of videos to use for video marketing?

  • What makes a video successful?

  • How do you plan video content?

• Check These Out!

What is Video Content Marketing?

Video content marketing is a new marketing strategy that adopts the principle of producing and sharing relevant and consistent video content with your targeted group to acquire interesting, fascinating, and qualified leads.

In today’s digital marketing world, you must pay attention to how your videos rank, how many people follow you, and how many people watch your videos or read your blogs; because many people prefer time-saving methods to read, shop, or visit before taking any action.

Although many people are watching videos, it still can be a very challenging issue for video content producers. Because brands want to be attractive, it requires increasingly impressive ideas.

Let me tell you how brands make it work!

How Does Video Marketing Work?

It’s a fact that video marketing works, and as time progresses, applying this strategy will become essential to your digital marketing.

However, if you’ve never tried video marketing before, you must know there are important numbers to pay attention to.

The most important issue is likely to be whether your video will reach many eyes or not.

Therefore, we suggest creating fascinating video content on a routine basis as part of your digital marketing strategy.

According to the Blue Corona producing a series of videos each week or month develops brand authority and lures in your customers who will be eagerly waiting for your next announcement.

They’ll start to demand to see content from you on a scheduled basis like TV programs. Undoubtedly, making one video has its advantages, but planning multiple videos addressing regular issues and factors is the best practice.

And never forget, when these videos are created, be careful to share them with diversified channels to give them the best opportunity of ranking higher.

For example, posting videos on Facebook is an excellent way to get your content viewed by more people. But you should also put these videos on your website and social media platforms.

Tip: Your video content creation tools are just as essential.

Why Do We Need it?

We understand that video content marketing works very well, and we can use it on different social platforms such as our Facebook pages or even our websites. It is safe to say that the social media world is dominated by video marketing.

1. Increasing Conversions and Sales

Are you advertising a new product or a service?

By shooting a video, you can show users how your product/service works. For video marketing;

• According to Wyzowl research on video marketing statistics, 95% of people have watched an explainer video to learn more about a product or service.

• In the same research, it is stated that 81% of marketers feel that video has a direct, positive impact on sales.

• Also, 76% say it helped them increase traffic.

Using a video marketing strategy will greatly improve your brand’s success. Strengthening expressions, confidence and sales are the best examples of how videos can boost your business.

Do you want any different tactics for designing videos?

Are you trying to explain a confusing concept?

Animation can bring ideas to life that no text or live video can. Animated videos are a whole mixture of entertainment, nostalgia, and simplicity. And they work.

Also, you can use video popups to increase conversion rates. For this, you can use a popup builder.

f you want guidance through your video popup building journey, go ahead and see Popup Video: How To Add One To Your Website (No Coding) blog post now!

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!