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Content Marketing – ROI Driven B2B & B2C to Acquire New User

Marketing

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Content Marketing – ROI Driven B2B & B2C to Acquire New User, available at Free, has an average rating of 4.55, with 24 lectures, based on 35 reviews, and has 1611 subscribers.

You will learn about Content marketing case studies that will help you craft best content marketing strategy for your product. Unique content marketing examples from some of the best product companies around the world. Content marketing frameworks that will help you plan your content strategy. Content marketing strategy to get SEO visibility to acquire new users for your product. Planning content marketing funnel based on your user journey and stage of the funnel. Build thought leadership for your brand using content. Content repurposing of your existing blog posts into PPT's, PDF's, infographics, videos, etc. Content distribution to the right target audience by mapping it to your content strategy. Tracking ROI on content marketing and performance tracking for the content marketing activity. This course is ideal for individuals who are Product managers who want to get their users to use their product or Content marketers who want to get more visibility for their content or Digital marketers who want drive more users to grow organically or Marketers who want to acquire new users for their product or Startup founders who want to create awareness about their new startup or Founders who want to build thought leadership for themselves using content It is particularly useful for Product managers who want to get their users to use their product or Content marketers who want to get more visibility for their content or Digital marketers who want drive more users to grow organically or Marketers who want to acquire new users for their product or Startup founders who want to create awareness about their new startup or Founders who want to build thought leadership for themselves using content.

Enroll now: Content Marketing – ROI Driven B2B & B2C to Acquire New User

Summary

Title: Content Marketing – ROI Driven B2B & B2C to Acquire New User

Price: Free

Average Rating: 4.55

Number of Lectures: 24

Number of Published Lectures: 24

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

  • Content marketing case studies that will help you craft best content marketing strategy for your product.
  • Unique content marketing examples from some of the best product companies around the world.
  • Content marketing frameworks that will help you plan your content strategy.
  • Content marketing strategy to get SEO visibility to acquire new users for your product.
  • Planning content marketing funnel based on your user journey and stage of the funnel.
  • Build thought leadership for your brand using content.
  • Content repurposing of your existing blog posts into PPT's, PDF's, infographics, videos, etc.
  • Content distribution to the right target audience by mapping it to your content strategy.
  • Tracking ROI on content marketing and performance tracking for the content marketing activity.

Who Should Attend

  • Product managers who want to get their users to use their product
  • Content marketers who want to get more visibility for their content
  • Digital marketers who want drive more users to grow organically
  • Marketers who want to acquire new users for their product
  • Startup founders who want to create awareness about their new startup
  • Founders who want to build thought leadership for themselves using content

Target Audiences

  • Product managers who want to get their users to use their product
  • Content marketers who want to get more visibility for their content
  • Digital marketers who want drive more users to grow organically
  • Marketers who want to acquire new users for their product
  • Startup founders who want to create awareness about their new startup
  • Founders who want to build thought leadership for themselves using content

Hi there, I’m Sathyanarayana and I’m the founder of Growth Meets, a growth marketing agency. I have been working with startups and brands for the last 10 years and have helped them with content marketing strategy and execution.

Content marketing has helped these brands to drive SEO visibility and acquire new customers for their products. You can start tracking positive results from content marketing activity in under 2-3 months when you do it the right way.

It’s important to identify the target audience and their motivations to craft the content that will get them to take action. There are tools that will help you analyze this easily. We will explore some of these tools in this course to understand your TG like a pro.

If you are a content writer, the natural career progression for you is to become a content marketer, a more strategic role that is in demand in big product companies and startups all over the world.

This is one of the high-paying jobs that will best fit those who have a flair for content and can use their creativity to communicate the value of products to end-users.

This course will help you learn those leadership skills for the content marketers that are much needed in the industry.

I wish you all the best in your content marketing journey!

Course Curriculum

Chapter 1: Introduction to Content Marketing

Lecture 1: Welcome to content marketing

Lecture 2: What is content marketing?

Lecture 3: 3 laws of content marketing

Lecture 4: Benjamin Franklin's 200 year old content marketing case study

Lecture 5: Genius strategy by Michelin – content marketing case study

Chapter 2: Content marketing for B2B and B2C

Lecture 1: Content marketing ideas for B2B companies

Lecture 2: Lucidchart – B2B content marketing example 1

Lecture 3: Shopify – B2B content marketing example 2

Lecture 4: Content marketing ideas for B2C companies

Lecture 5: Blendtec – B2C content marketing example 1

Lecture 6: Lowe's – B2C content marketing example 2

Chapter 3: Tools – Content marketing stack

Lecture 1: Content marketing funnel

Lecture 2: Tools – Content marketing stack

Lecture 3: Answer the public – Content marketing tool

Lecture 4: Exploding Topics – Content marketing tool

Lecture 5: Followerwonk – Content marketing tool

Lecture 6: Blog Topic Generator – Content marketing tool

Lecture 7: Speedwrite – Content marketing tool

Lecture 8: Hemmingway App – Content marketing tool

Chapter 4: Content repurposing

Lecture 1: Content repurposing – Blog post to PPT, PDF, Infographic, Video and more

Chapter 5: Content distribution and content mapping

Lecture 1: Content Distribution

Lecture 2: Content Mapping

Chapter 6: Content performance tracking, success metrics and best practices

Lecture 1: Content performance tracking, success metrics and best practices

Lecture 2: Questions? Thank you

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 1 votes
  • 3 stars: 3 votes
  • 4 stars: 14 votes
  • 5 stars: 16 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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