Content writing and public relations for brand building
Content writing and public relations for brand building, available at $129.99, has an average rating of 4.7, with 46 lectures, based on 16 reviews, and has 1063 subscribers.
You will learn about This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through content You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients. After going through this course, you'll be able to start digital public relations activites by yourself or will be more confident while discussing PR outcomes This course is ideal for individuals who are This course is designed for start-up founders/ co-founders, content writers and content marketing professionals. or This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector or This course is useful for startups who want to leverage the power of public relations and content marketiing or This course is useful for startups who want to start content creation and content writing journey or Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation It is particularly useful for This course is designed for start-up founders/ co-founders, content writers and content marketing professionals. or This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector or This course is useful for startups who want to leverage the power of public relations and content marketiing or This course is useful for startups who want to start content creation and content writing journey or Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation.
Enroll now: Content writing and public relations for brand building
Summary
Title: Content writing and public relations for brand building
Price: $129.99
Average Rating: 4.7
Number of Lectures: 46
Number of Published Lectures: 46
Number of Curriculum Items: 46
Number of Published Curriculum Objects: 46
Original Price: ₹4,999
Quality Status: approved
Status: Live
What You Will Learn
- This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads.
- The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through content
- You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty
- You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients.
- After going through this course, you'll be able to start digital public relations activites by yourself or will be more confident while discussing PR outcomes
Who Should Attend
- This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.
- This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector
- This course is useful for startups who want to leverage the power of public relations and content marketiing
- This course is useful for startups who want to start content creation and content writing journey
- Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation
Target Audiences
- This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.
- This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector
- This course is useful for startups who want to leverage the power of public relations and content marketiing
- This course is useful for startups who want to start content creation and content writing journey
- Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation
The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.
The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.
You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty
You will understand the difference between paid media, owned media, earned media and shared media. How to implement various strategies to attract leads. You’ll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.
There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.
Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand.
Course Curriculum
Chapter 1: Level 1: Brand Storytelling Model
Lecture 1: Course Introduction
Lecture 2: Meet your Instructor
Lecture 3: Emotions: A key element in brand storytelling
Lecture 4: Why you should read Simon Sinek's book
Lecture 5: The art and science of brand storytelling
Lecture 6: Five emotional hooks to make your content better
Lecture 7: Top 3 mistakes brands make
Lecture 8: How to clarify your brand message
Lecture 9: Difference between brand storytelling and content marketing
Lecture 10: Which one is better: Brand storytelling or Content marketing?
Lecture 11: Psychological insights to improve content marketing
Chapter 2: Level 1: Content and inbound marketing fundamentals
Lecture 1: Introduction to content marketing
Lecture 2: Why you should learn content marketing?
Lecture 3: Knowledge and skills needed to be a good content marketer
Lecture 4: Content creation framework and content ideas
Lecture 5: Effective blogging tips
Lecture 6: Promoting your content: Organic and paid
Lecture 7: What are the fundamentals of inbound marketing
Lecture 8: Why buyer persona is an important part of inbound marketing
Lecture 9: How to create a buyer persona in content marketing
Lecture 10: How to align inbound marketing with sales
Chapter 3: Level 1: Copywriting and Communications Framework
Lecture 1: What are the secrets of a brilliant copy
Lecture 2: How to research before writing
Lecture 3: Mastering the five elements of copy
Lecture 4: What is the role of business communications in content marketing
Lecture 5: Importance of leadership storytelling in corporate communications
Lecture 6: How to measure the impact of communications strategy
Chapter 4: Level 1: The PESO Blueprint
Lecture 1: The PESO Model
Lecture 2: PESO Chart
Lecture 3: Social media content: The Foundations
Lecture 4: Social Media Listening and Monitoring: A must have for online companies
Lecture 5: KPIs in shared media
Lecture 6: How to measure your social ROI
Lecture 7: Understanding news copy for content marketing
Lecture 8: Why create an online newsroom
Lecture 9: Taking action
Lecture 10: Future of content marketing
Lecture 11: Final words: A path to success in communications and marketing
Chapter 5: Level 2: Authoritative Brand Story Formula | 4 Day Series
Lecture 1: Day 1
Lecture 2: Day 2
Lecture 3: Day 3
Lecture 4: Day 4
Lecture 5: Day 5
Chapter 6: Level 2: Content writing intensive
Lecture 1: Day 6
Lecture 2: Day 7
Lecture 3: Day 8
Instructors
-
Bharadwaj Sharma
Stakeholder and Investor Communications Professional
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 5 votes
- 5 stars: 9 votes
Frequently Asked Questions
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