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Content writing and public relations for brand building

Marketing

Rating4.7
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Content writing and public relations for brand building, available at $129.99, has an average rating of 4.7, with 46 lectures, based on 16 reviews, and has 1063 subscribers.

You will learn about This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through content You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients. After going through this course, you'll be able to start digital public relations activites by yourself or will be more confident while discussing PR outcomes This course is ideal for individuals who are This course is designed for start-up founders/ co-founders, content writers and content marketing professionals. or This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector or This course is useful for startups who want to leverage the power of public relations and content marketiing or This course is useful for startups who want to start content creation and content writing journey or Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation It is particularly useful for This course is designed for start-up founders/ co-founders, content writers and content marketing professionals. or This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector or This course is useful for startups who want to leverage the power of public relations and content marketiing or This course is useful for startups who want to start content creation and content writing journey or Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation.

Enroll now: Content writing and public relations for brand building

Summary

Title: Content writing and public relations for brand building

Price: $129.99

Average Rating: 4.7

Number of Lectures: 46

Number of Published Lectures: 46

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: ₹4,999

Quality Status: approved

Status: Live

What You Will Learn

  • This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads.
  • The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through content
  • You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty
  • You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strategies to attract clients.
  • After going through this course, you'll be able to start digital public relations activites by yourself or will be more confident while discussing PR outcomes

Who Should Attend

  • This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.
  • This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector
  • This course is useful for startups who want to leverage the power of public relations and content marketiing
  • This course is useful for startups who want to start content creation and content writing journey
  • Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation

Target Audiences

  • This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.
  • This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector
  • This course is useful for startups who want to leverage the power of public relations and content marketiing
  • This course is useful for startups who want to start content creation and content writing journey
  • Once you create content for your business, you can start your public relations activities to attract investors, promote offerings and improve reputation

The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.

The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.

You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty

You will understand the difference between paid media, owned media, earned media and shared media. How to implement various strategies to attract leads. You’ll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.

There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.

Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand.

Course Curriculum

Chapter 1: Level 1: Brand Storytelling Model

Lecture 1: Course Introduction

Lecture 2: Meet your Instructor

Lecture 3: Emotions: A key element in brand storytelling

Lecture 4: Why you should read Simon Sinek's book

Lecture 5: The art and science of brand storytelling

Lecture 6: Five emotional hooks to make your content better

Lecture 7: Top 3 mistakes brands make

Lecture 8: How to clarify your brand message

Lecture 9: Difference between brand storytelling and content marketing

Lecture 10: Which one is better: Brand storytelling or Content marketing?

Lecture 11: Psychological insights to improve content marketing

Chapter 2: Level 1: Content and inbound marketing fundamentals

Lecture 1: Introduction to content marketing

Lecture 2: Why you should learn content marketing?

Lecture 3: Knowledge and skills needed to be a good content marketer

Lecture 4: Content creation framework and content ideas

Lecture 5: Effective blogging tips

Lecture 6: Promoting your content: Organic and paid

Lecture 7: What are the fundamentals of inbound marketing

Lecture 8: Why buyer persona is an important part of inbound marketing

Lecture 9: How to create a buyer persona in content marketing

Lecture 10: How to align inbound marketing with sales

Chapter 3: Level 1: Copywriting and Communications Framework

Lecture 1: What are the secrets of a brilliant copy

Lecture 2: How to research before writing

Lecture 3: Mastering the five elements of copy

Lecture 4: What is the role of business communications in content marketing

Lecture 5: Importance of leadership storytelling in corporate communications

Lecture 6: How to measure the impact of communications strategy

Chapter 4: Level 1: The PESO Blueprint

Lecture 1: The PESO Model

Lecture 2: PESO Chart

Lecture 3: Social media content: The Foundations

Lecture 4: Social Media Listening and Monitoring: A must have for online companies

Lecture 5: KPIs in shared media

Lecture 6: How to measure your social ROI

Lecture 7: Understanding news copy for content marketing

Lecture 8: Why create an online newsroom

Lecture 9: Taking action

Lecture 10: Future of content marketing

Lecture 11: Final words: A path to success in communications and marketing

Chapter 5: Level 2: Authoritative Brand Story Formula | 4 Day Series

Lecture 1: Day 1

Lecture 2: Day 2

Lecture 3: Day 3

Lecture 4: Day 4

Lecture 5: Day 5

Chapter 6: Level 2: Content writing intensive

Lecture 1: Day 6

Lecture 2: Day 7

Lecture 3: Day 8

Instructors

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  • 3 stars: 2 votes
  • 4 stars: 5 votes
  • 5 stars: 9 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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