Conversion Rate Optimization CRO with Dekker

Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master’s level analytics training.

-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup

-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora

• Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don’t require A/B testing

• A/B and A/B/N testing using tools such as Google Optimize & VWO

• Key mistakes to avoid, such as tests that produce tiny impact

• On-site/in-product surveys

• The single easiest hack to maximize conversions

• The various levels of testing and what’s most important

• Psychological principles to drive conversion

• Mistakes and rules of thumb when it comes to data analytics for conversion optimization

• The top few creative strategies most worth testing

• Optimizing based on the stages of awareness

• Optimizing based on the content best suited to each stage of the marketing funnel

• Pricing page tests

• Preventing cancellations / drop-offs

• Using interactive content to boost conversion

• Optimizing page performance using live chat / chatbots

• Conversion optimization tools

I’ve been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.

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• 4 stars: 24 votes
• 5 stars: 49 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!