Conversion Tracking for Digital Marketing
Conversion Tracking for Digital Marketing, available at $64.99, has an average rating of 4.5, with 35 lectures, based on 202 reviews, and has 3119 subscribers.
You will learn about Understand what UTM Parameters are & how to use them and track campaigns properly Setup conversion tracking for all the major advertising platforms – Google, Facebook, Linkedin and more Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup Learn how to track specific events like button clicks on your site rather then just page views and destination url's Utilise current marketing budgets better with better tracking systems Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns Learn about tracking for landing pages Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics An in-depth look at call tracking and the advantages it brings This course is ideal for individuals who are Anyone new to digital marketing and wants to track campaigns properly or Anyone running digital marketing campaigns looking to improve their campaign tracking or Anyone looking to increase their knowledge and expertise in Analytics tracking It is particularly useful for Anyone new to digital marketing and wants to track campaigns properly or Anyone running digital marketing campaigns looking to improve their campaign tracking or Anyone looking to increase their knowledge and expertise in Analytics tracking.
Enroll now: Conversion Tracking for Digital Marketing
Summary
Title: Conversion Tracking for Digital Marketing
Price: $64.99
Average Rating: 4.5
Number of Lectures: 35
Number of Published Lectures: 35
Number of Curriculum Items: 35
Number of Published Curriculum Objects: 35
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand what UTM Parameters are & how to use them and track campaigns properly
- Setup conversion tracking for all the major advertising platforms – Google, Facebook, Linkedin and more
- Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
- Learn how to track specific events like button clicks on your site rather then just page views and destination url's
- Utilise current marketing budgets better with better tracking systems
- Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
- Learn about tracking for landing pages
- Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
- An in-depth look at call tracking and the advantages it brings
Who Should Attend
- Anyone new to digital marketing and wants to track campaigns properly
- Anyone running digital marketing campaigns looking to improve their campaign tracking
- Anyone looking to increase their knowledge and expertise in Analytics tracking
Target Audiences
- Anyone new to digital marketing and wants to track campaigns properly
- Anyone running digital marketing campaigns looking to improve their campaign tracking
- Anyone looking to increase their knowledge and expertise in Analytics tracking
The best course for digital marketers that want to fully understand conversion tracking!
7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training. From the theory all the way through to practice, move from beginner & intermediate through to expert.
Course Overview:
Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns.
We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more.
The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.
Course topics include but are not limited to:
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UTM Parameters: what are they, how to setup and track in Google Analytics – walkthrough
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Tracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setup
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Google Tag Manager: Adding tags and event tracking with GTM
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Google Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practice
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Landing Page Tracking: Tracking setup for landing pages
-
Call Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.
What Students Are saying:
Gerardo Calvo (July, 2020) wrote:
“Great tips and examples. Fast, efficient and to the point.”
Stefan Mach (22nd Jan, 2020) wrote:
“Definitely takes something that at first appears mysterious and makes it easy to understand and implement.”
Anestis Kalligas (August, 2019) wrote:
“He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge”
George Maser (June 2019) wrote:
“…This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me.”
Federico (May 2019) wrote:
“Very good match with what I was looking for so far, thanks!”
Kara Fidd (March 2019) wrote:
“Super helpful– I’m already learning so much after just the first lesson!”
Wojciech Idzikowski (Jan 2019) wrote:
“Everything is well done. The narration – lector. Speed of the lessen. The way author choose topics. Congratulations”
About Mark:
Mark has over 10 years experience running digital marketing campaigns for clients. He has worked for SME’s as well as major blue chip clients in Australia and worldwide.
Course Curriculum
Chapter 1: UTM Parameters – what are they and how to use them
Lecture 1: UTM Parameters explained
Lecture 2: Setting up UTM Parameters
Lecture 3: Tracking UTM's in GA
Lecture 4: Value Track Parameters
Chapter 2: Tracking Pixels & Conversion Tracking
Lecture 1: Understanding Tracking Pixels
Lecture 2: Facebook Conversion Tracking
Lecture 3: Linkedin conversion Tracking
Lecture 4: Adding Pixels to your Website
Chapter 3: Google Analytics for AdWords Managers
Lecture 1: The Advantages of Linking Google Analytics with AdWords
Lecture 2: Linking Google Analytics & Google Ads
Lecture 3: Understand Google Ads Reports within Google Analytics
Lecture 4: GA Conversion Tracking & Goal Setup
Lecture 5: Remarketing Segments in GA
Lecture 6: Attribution Models in Google Analytics
Chapter 4: Call Tracking
Lecture 1: Introduction to Call Tracking
Lecture 2: How does call tracking work & key benefits
Lecture 3: Avanser Walk-through
Lecture 4: Integrating Call Tracking with Google Analytics
Chapter 5: 3rd Party Landing Page Tracking
Lecture 1: Tracking integration for landing pages
Chapter 6: Google Tag Manager (GTM)
Lecture 1: What is Google Tag Manager
Lecture 2: Review of GTM interface and Setting up GTM
Lecture 3: Adding Tracking with Tags in GTM
Lecture 4: Google Tag Assistant – Debugging Tracking Issues
Lecture 5: Event Tracking with GTM
Lecture 6: Event Tracking Reports in Google Analytics
Chapter 7: Dashboarding & Reporting with Google Data Studio
Lecture 1: A concise introduction to Google Data Studio
Lecture 2: GDS – Similar Products in the Marketplace
Lecture 3: GDS – Pros & Cons
Lecture 4: Part 1: Working with a Google Data Studio Template – Feature Overview
Lecture 5: Part 2: Working with a GDS Template – Connecting Data Sources
Lecture 6: Part 3: Working with GDS – Dimensions, Metrics & Filters
Lecture 7: Part 4: Working with GDS – the Toolbar
Lecture 8: Part 5: Working with GDS – calculated fields (Advanced)
Lecture 9: GDS – Sharing Options
Lecture 10: datastudiotemplates.com – A Marketplace for Templates
Instructors
-
Mark Meyerson
Digital Marketing Specialist
Rating Distribution
- 1 stars: 6 votes
- 2 stars: 10 votes
- 3 stars: 29 votes
- 4 stars: 76 votes
- 5 stars: 81 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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