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Copywriting 101 Essential Copywriting Skills For Success

Marketing

Copywriting 101 Essential Copywriting Skills For Success, available at $49.99, has an average rating of 4.85, with 24 lectures, based on 79 reviews, and has 6040 subscribers.

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You will learn about As a Gift of Knowledge to you, I have made Section 3: Bonus – Mini Copywriting Course free to preview, even if you choose not to enroll Understand the Key Motivators of Selling Learn the Basic Psychology of Selling Discover the Four Key Ingredients of Effective Copywriting Learn how to address your Audience effectively Why pain is a great trigger to capture attention How to deal effectively with your readers objections Understand why your reader will want what he cannot have Grasp the true value of a captivating headline Understand why your reader is selfish and how to use that to your advantage Discover the true value of social proof and why people follow Understand how to remove risk to increase conversions How to write in a way that anyone can understand you What is meant by the KISS principle when applied to copywriting This course is ideal for individuals who are Internet Marketers or Web Masters or Bloggers, Social Media Experts or Marketing Professionals or Anyone seeking to increase traffic and conversion on their website or blog or Anyone with an information product to sell on an Educational Platform like Udemy or Graphic Designers or Copywriters or Freelancers working from Home or Coaches or Consultants or Online Marketing Professionals in Large Organisations It is particularly useful for Internet Marketers or Web Masters or Bloggers, Social Media Experts or Marketing Professionals or Anyone seeking to increase traffic and conversion on their website or blog or Anyone with an information product to sell on an Educational Platform like Udemy or Graphic Designers or Copywriters or Freelancers working from Home or Coaches or Consultants or Online Marketing Professionals in Large Organisations.

Enroll now: Copywriting 101 Essential Copywriting Skills For Success

Summary

Title: Copywriting 101 Essential Copywriting Skills For Success

Price: $49.99

Average Rating: 4.85

Number of Lectures: 24

Number of Published Lectures: 24

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • As a Gift of Knowledge to you, I have made Section 3: Bonus – Mini Copywriting Course free to preview, even if you choose not to enroll
  • Understand the Key Motivators of Selling
  • Learn the Basic Psychology of Selling
  • Discover the Four Key Ingredients of Effective Copywriting
  • Learn how to address your Audience effectively
  • Why pain is a great trigger to capture attention
  • How to deal effectively with your readers objections
  • Understand why your reader will want what he cannot have
  • Grasp the true value of a captivating headline
  • Understand why your reader is selfish and how to use that to your advantage
  • Discover the true value of social proof and why people follow
  • Understand how to remove risk to increase conversions
  • How to write in a way that anyone can understand you
  • What is meant by the KISS principle when applied to copywriting

Who Should Attend

  • Internet Marketers
  • Web Masters
  • Bloggers, Social Media Experts
  • Marketing Professionals
  • Anyone seeking to increase traffic and conversion on their website or blog
  • Anyone with an information product to sell on an Educational Platform like Udemy
  • Graphic Designers
  • Copywriters
  • Freelancers working from Home
  • Coaches or Consultants
  • Online Marketing Professionals in Large Organisations

Target Audiences

  • Internet Marketers
  • Web Masters
  • Bloggers, Social Media Experts
  • Marketing Professionals
  • Anyone seeking to increase traffic and conversion on their website or blog
  • Anyone with an information product to sell on an Educational Platform like Udemy
  • Graphic Designers
  • Copywriters
  • Freelancers working from Home
  • Coaches or Consultants
  • Online Marketing Professionals in Large Organisations

Do you want to improve your Copywriting in 12 simple steps! 

The Pen is mightier than the Sword – if you know how to use it! 

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As a Gift of Knowledge to you, I have made Section 3: Bonus – Mini Copywriting Course free to preview, even if you choose not to enroll.

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Selling online requires expertise and skill – I want to save you hours of research by taking you through my 12 Secret Steps to Great Copy Writing 

This 45 minute course will teach you about 12 key aspects of writing great copy: 

1. AIDA 

2. Audience 

3. Format 

4. Pain 

5. Objections 

6. Scarcity 

7. Headlines 

8. Benefits 

9. Endorsements 

10. Risk 

11. Readability 

12. Simplicity   

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“The best thing a human being can do is to help another human being know more”

Charlie Munger, Billionaire and Vice Chairman Berkshire Hathaway

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As with all my Courses: 

  • You will have unlimited lifetime access at no extra costs, ever

  • All future additional lectures, bonuses in this Course are always free once you have enrolled

  • My help is always available to you if you get stuck or have a question

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“The most important investment you can make is in yourself.”

Warren Buffet, Chairman Berkshire Hathaway

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When you complete this course, you will be able to apply each of the 12 Steps to your copywriting today.  These are key principles which can guide you to write more effectively without having to spend hours reading long books or hunting for information about writing on the internet. 

    Each Step is designed to be: 

  • Concise 

  • Simple 

  • Actionable

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Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:

” I enjoyed this course and benefitted a great deal. John is upbeat and enthusiastic in his approach and explains the steps involved clearly. He is to the point and ends each of his video tutorials with a CTA. He speaks clearly and keeps me engaged all the way to the end.” B.D. Five Star

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  Enroll today and start improving your writing, your sales and your profits! 

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why You Need to Take This Course

Lecture 2: What this Course is NOT!

Lecture 3: Please Introduce Yourself

Chapter 2: 12 Secret Steps

Lecture 1: AIDA is not just an Opera!

Lecture 2: Have you any idea who you are talking to?

Lecture 3: Who cares what format you use?

Lecture 4: Hurting? Want someone to heal your pain?

Lecture 5: I haven't got time or money for Objections!

Lecture 6: Don't worry, there's always plenty of Scarcity to go round!

Lecture 7: So, why are YOU reading my Headlines?

Lecture 8: Why do you always want to know whats in it for you?

Lecture 9: Endorsements? Pah! Prove it to me!

Lecture 10: I Guarantee to you that I love Risk! Or do I?

Lecture 11: Right it Wright to Be Red! or you won't be Readable!

Lecture 12: Keep it Simple S…. and throw away your Theasaurus

Chapter 3: Bonus – Mini Copywriting Course

Lecture 1: Introduction to Mini Copywriting Course

Lecture 2: 6 Ways to Grab Your Readers By the Throat – with Headlines

Lecture 3: The Six Essential Components of a Sales Pitch

Lecture 4: Six Surprisingly Powerful Words

Lecture 5: Six Soft Skills behind a Great Promo Video

Lecture 6: Six Common Mistakes and How to Avoid Them

Lecture 7: Are You Ready to take the Next Step?

Chapter 4: Wrap Up and Summary

Lecture 1: Summary and Wrap Up

Lecture 2: Bonus Lecture – Learn more from us

Instructors

  • John Colley
    John Colley
    Investment Banking | Business| Entrepreneurship | Finance

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 3 votes
  • 3 stars: 6 votes
  • 4 stars: 30 votes
  • 5 stars: 40 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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