Copywriting Basics: How To Write Bullet Points

Copywriting Basics: How To Write Bullet Points, available at $19.99, with 13 lectures, and has 3 subscribers.

You will learn about Students will learn the most critical copywriting skill: writing bullet points. Discover the 3 types of bullet points. Know how to recognize "good" vs "bad" bullets. Use bullet points in your copywriting. This course is ideal for individuals who are Owners of small businesses who want to promote their businesses and themselves. It is particularly useful for Owners of small businesses who want to promote their businesses and themselves.

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Summary

Title: Copywriting Basics: How To Write Bullet Points

Price: $19.99

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Students will learn the most critical copywriting skill: writing bullet points.
Discover the 3 types of bullet points.
Know how to recognize "good" vs "bad" bullets.
Use bullet points in your copywriting.

Who Should Attend

Owners of small businesses who want to promote their businesses and themselves.

Target Audiences

Owners of small businesses who want to promote their businesses and themselves.

WANT TO WRITE STRONG COPY THAT ATTRACTS GREAT CLIENTS?

Do you want the powerful tool that successful copywriters use to write their copy?

The secret is: Bullet Points.

Bullet points are the heart of successful copy. They’re those short phrases that reach your clients and surprise them in a good way.

They’re called bullets because they reach your client’s. Emotions fast. They have tremendous power in persuading your prospects.

When you see a page with bullets, you recognize the work of a professional copywriter.

When you go to write headlines, start with your bullet points.

When you want to break up your copy and get people to actually read it, add more bullet points.

BUT…

You have to know how to use bullet points. Sometimes you’ll see bits and pieces of bullets tossed into the copy with no rhyme or reason. Sometimes you’ll see bullet points that don’t take you anywhere and don’t communicate value.

Bad bullet points will drive away your readers.

In this course, you’ll learn to write GOOD bullet points that connect right to the heart of your target market.

You’ll learn how to avoid the BAD bullets that sound tried and overused.

Most of all, you’ll learn how to write persuasive copy that pulls … and you’ll have fun with it.

This course assumes that you want to promote your business online. You”ll gain maximum benefit from the course if you also have a specific product or program you want to promote.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Building A Beefy Bullet

Lecture 1: What Makes An Effective Bullet

Lecture 2: Building blocks of bullets – Features

Lecture 3: Building blocks of bullets – Benefits

Lecture 4: Features and Benefits: Digging Deeper

Chapter 3: From Features & Benefits To Bullets

Lecture 1: How to craft bullets from basic features and benefits

Lecture 2: Bullet content: Getting into the reader's mind

Lecture 3: Bullet content: Importance of adding emotion

Lecture 4: Types of Bullets: Information bullets

Lecture 5: Types of Bullets: Blind Bullets

Lecture 6: Biggest bullet mistakes

Lecture 7: Putting It All Together: Polish Your Bullets

Lecture 8: Summary and Moving Forward

Instructors

Cathy Goodwin
Author, Consultant and Speaker

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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