Copywriting Fundamentals: With Practice Assignments

Copywriting Fundamentals: With Practice Assignments, available at $49.99, has an average rating of 4.4, with 20 lectures, based on 12 reviews, and has 114 subscribers.

You will learn about Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader’s attention, explain what’s on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting This course is ideal for individuals who are Anyone seeking a practical (and potentially lucrative) new writing skill or Employees told to write a website, sales letter or ad who aren’t sure how or Aspiring freelancers wanting a solid foundation for success or Managers or business owners who need to know how to assess the work of copywriters they hire It is particularly useful for Anyone seeking a practical (and potentially lucrative) new writing skill or Employees told to write a website, sales letter or ad who aren’t sure how or Aspiring freelancers wanting a solid foundation for success or Managers or business owners who need to know how to assess the work of copywriters they hire.

Enroll now: Copywriting Fundamentals: With Practice Assignments

Summary

Title: Copywriting Fundamentals: With Practice Assignments

Price: $49.99

Average Rating: 4.4

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Through hands-on practice, know how to turn words into money
Analyze any persuasion challenge so as to identify the factors that will move readers to action
Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones
Differentiate an offering from the competition
Capture a reader’s attention, explain what’s on offer and clinch the deal
Gain confidence from a start-to-finish overview of effective copywriting

Who Should Attend

Anyone seeking a practical (and potentially lucrative) new writing skill
Employees told to write a website, sales letter or ad who aren’t sure how
Aspiring freelancers wanting a solid foundation for success
Managers or business owners who need to know how to assess the work of copywriters they hire

Target Audiences

Anyone seeking a practical (and potentially lucrative) new writing skill
Employees told to write a website, sales letter or ad who aren’t sure how
Aspiring freelancers wanting a solid foundation for success
Managers or business owners who need to know how to assess the work of copywriters they hire

Get a jump start in marketing writing by mastering its fundamental concepts.

Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics.

Whether you enjoy working with words or see marketing as an unavoidable part of survival for your business or your job, the basic concepts of copywriting show how to get started writing an effective promotional piece and how to finish it with all the elements it needs.

Through this concise, practical course, you master copywriting’s fundamental principles, including features versus benefits, headlines and leads, dramatization of differences, credibility builders, social proof, offers and tone.

Unlike other online courses, this one gives you three real-life writing assignments and the opportunity to compare what you wrote with others’ efforts. Commentary afterwards points out the must-do’s on these assignments and many fine points to keep in mind. Seven other exercises and more than 80 visual and/or verbal examples keep the lessons lively and interactive.

Your instructor is veteran copywriter Marcia Yudkin, author of three books and four ebooks on copywriting. She has mentored dozens of aspiring freelancers and business owners in marketing writing.

No prior knowledge of copywriting is needed for the course. In just hours you’ll have a basic knowledge of the topic and valuable practice in applying its basic concepts.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Part I. The What and the So What

Lecture 1: Lesson 1: The Importance of "What"

Lecture 2: Lesson 2: 6 Ways to Clarify the "What"

Lecture 3: Lesson 3: Benefits – the "So What"

Chapter 3: Part II. Capture Attention

Lecture 1: Lesson 4: The Top 8 Types of Headlines

Lecture 2: Lesson 5: 8 Leads That Set the Hook

Chapter 4: Part III. Differentiate and Dramatize

Lecture 1: Lesson 6: Differentiate from the Competition

Lecture 2: Lesson 7: 10 Ways to Dramatize Differences

Lecture 3: Lesson 8: Now You Try #1

Chapter 5: Part IV. Credibility and Proof

Lecture 1: Lesson 9: Credibility Builders

Lecture 2: Lesson 10: The Top 5 Types of Social Proof

Lecture 3: Lesson 11: Credibility Killers

Chapter 6: Part V. Offers

Lecture 1: Lesson 12: What Is an Offer?

Lecture 2: Lesson 13: Elements of Offers

Lecture 3: Lesson 14: Now You Try #2

Chapter 7: Part VI. Putting It All Together

Lecture 1: Lesson 15: Tone

Lecture 2: Lesson 16: Formatting Copy

Lecture 3: Lesson 17: Now You Try #3

Chapter 8: Conclusion

Lecture 1: Conclusion

Lecture 2: What Next?

Instructors

Marcia Yudkin
Marketing Coach, Introvert Advocate

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 5 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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