Copywriting: Master Content Writing & Copy Writing in 2024

Copywriting: Master Content Writing & Copy Writing in 2024, available at $84.99, has an average rating of 4.36, with 76 lectures, based on 1059 reviews, and has 6044 subscribers.

You will learn about Copy Writing that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, Content Writing, Copywriter You will learn how to write the best copy for any part of a business or marketing campaign Write better headlines that catch more attention Write better copy for website landing pages Write better promotional emails and product announcements Write better social media posts that get more engagement Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns Craft a complete campaign roll out strategy Build a portfolio and get clients as a copywriter Create a brand voice and style that works to sell Understand your market and competition to better write copy Know the difference between B2B and B2C marketing Come away with a complete understanding of modern copywriting This course is ideal for individuals who are Any businesses or brands looking to improve their marketing with better copywriting or Anyone who wants to write better emails, headlines, social media posts, website landing pages or Entrepreneurs looking to grow their businesses or Anyone who works for another business and needs to learn modern copywriting practices It is particularly useful for Any businesses or brands looking to improve their marketing with better copywriting or Anyone who wants to write better emails, headlines, social media posts, website landing pages or Entrepreneurs looking to grow their businesses or Anyone who works for another business and needs to learn modern copywriting practices.

Enroll now: Copywriting: Master Content Writing & Copy Writing in 2024

Summary

Title: Copywriting: Master Content Writing & Copy Writing in 2024

Price: $84.99

Average Rating: 4.36

Number of Lectures: 76

Number of Published Lectures: 76

Number of Curriculum Items: 76

Number of Published Curriculum Objects: 76

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Copy Writing that Sells: Social Media, Headlines, Email Marketing, Websites & Landing Pages, Content Writing, Copywriter
You will learn how to write the best copy for any part of a business or marketing campaign
Write better headlines that catch more attention
Write better copy for website landing pages
Write better promotional emails and product announcements
Write better social media posts that get more engagement
Write copy for audio visual content such as YouTube videos, commercials, and viral campaigns
Craft a complete campaign roll out strategy
Build a portfolio and get clients as a copywriter
Create a brand voice and style that works to sell
Understand your market and competition to better write copy
Know the difference between B2B and B2C marketing
Come away with a complete understanding of modern copywriting

Who Should Attend

Any businesses or brands looking to improve their marketing with better copywriting
Anyone who wants to write better emails, headlines, social media posts, website landing pages
Entrepreneurs looking to grow their businesses
Anyone who works for another business and needs to learn modern copywriting practices

Target Audiences

Any businesses or brands looking to improve their marketing with better copywriting
Anyone who wants to write better emails, headlines, social media posts, website landing pages
Entrepreneurs looking to grow their businesses
Anyone who works for another business and needs to learn modern copywriting practices

Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers?

Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world.

What sets this copywriting course apart?

Not only will you learn modern best practices of a copywriter, you will also learn how to put together a complete marketing campaign for any type of business, brand or product launch.

By the end of this course you’ll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages,and more.

Enroll today and get instant access to:

5 hours of premium video content
Downloadable copywriting activity workbook
Downloadable course slides with all our tips & best practices
Fun practice activities
Copywriting templates
Premium instructor support
Lifetime access to course updates

With this copywriting course, you will learn how to:

Structure an effective marketing campaign
Create a brand’s voice and style
Analyze the market and competition
Write Business to Consumer (B2C) and Business to Business (B2B) marketing content
Write great headlines that instantly capture attention
Write better webcopy for landing pages with effective calls to action
Write promotional emails and product announcements
Write better social media posts that create more engagement with your followers
Write for audio visual content such as YouTube videos and viral posts
Get clients and land a job as a copywriter
and so much more!

Who is this course for?

This copywriting course is for anyone looking to start a new campaign from scratch for their personal business, brand or start up. This course is great for beginners who want to learn the ins and outs of copywriting and get their start in the profession, and marketing professionals looking to sharpen their skills.

Everyone who takes this course will come away with the knowledge and skills to write the best copy for any part of any campaign, and how to start landing projects and building your professional portfolio. You will also come away with a comprehensive strategy and effective copy, that can be utilized across all platforms for your own personal campaign.

Who are your instructors?

This copywriting course is led by two instructors: Brian Birmingham, a professional copywriter who currently works in the film, television and gaming industry writing ad content, special shoot scripts, print copy and more; and Phil Ebiner, a video producer and online content creator who has sold products to millions of people around the world.

If you want to quickly and easily learn copywriting, this is the course for you.

Cheers,

Phil Ebiner & Brian Birmingham

Course Curriculum

Chapter 1: Introduction & What is Copywriting?

Lecture 1: Welcome to Class | Copywriting Course

Lecture 2: Quick Tips to Improve Your Copywriting | Copywriting Course

Lecture 3: Download the Exercise Workbook | Copywriting Course

Lecture 4: Download the Free Copywriting Book

Lecture 5: Download the Course Slides | Copywriting Course

Lecture 6: What is Copywriting & What does a Copywriting Job Look Like?

Lecture 7: Tips to Improve Your Course Taking Experience | Copywriting Course

Chapter 2: The Marketing Campaign

Lecture 1: What Does an Effective Marketing Campaign Look Like? | Copywriting Course

Chapter 3: Understand Or Create a Brand's Voice

Lecture 1: Copywriting Begins with the Brand Voice | Copywriting Course

Lecture 2: Let's Look at Examples of Brand Voice | Copywriting Course

Lecture 3: Exercise 1: Know Your Brand Voice | Copywriting Course

Lecture 4: Exercise 1 Review: Our Brand Voice | Copywriting Course

Chapter 4: The Brainstorming Process of a Copywriter

Lecture 1: How to Brainstorm Better: Tips from a Copywriter | Copywriting Course

Lecture 2: Exercise 2: Write 10-15 Words… | Copywriting Course

Lecture 3: Exercise 2 Review: Our Words & Phrases | Copywriting Course

Chapter 5: Know the Market and the Competition

Lecture 1: Learn How to Understand Your Market & Competition as a Copywriter

Lecture 2: Case Study: Understanding My Market Using Research & Analytics

Lecture 3: Exercise 3: Understanding Your Market | Copywriting Course

Lecture 4: Exercise 3 Review: Understanding Our Market | Copywriting Course

Chapter 6: Business to Consumer (B2C) versus Business to Business (B2B) Copywriting

Lecture 1: What is B2C (Business to Consumer) & B2B (Business to Business) Marketing?

Lecture 2: Case Study: Two Important Things to Do When Writing to a Business

Lecture 3: Exercise 4: Write a Template B2B Email | Copywriting Course

Lecture 4: Exercise 4 Review: Our B2B Email Template | Copywriting Course

Chapter 7: Headlines, Subject Lines, and Taglines

Lecture 1: The 3 C's of Effective Headline Copy | Copywriting Course

Lecture 2: Examples of Great Headlines Copywriting | Copywriting Course

Lecture 3: Case Study: Analysis of Effective YouTube Titles | Copywriting Course

Lecture 4: Exercise 5: Come Up with a Headline for Your Company | Copywriting Course

Lecture 5: Exercise 5 Review: Our Company Headline | Copywriting Course

Chapter 8: Webcopy: Websites, Landing Pages and Calls to Action

Lecture 1: What Does Effective Website Copywriting Look Like? | Copywriting Course

Lecture 2: What is a CTA? Tips for a Better Call to Action | Copywriting Course

Lecture 3: Let's Look at Great Website Copy | Copywriting Course

Lecture 4: Exercise 6: Write Sample Webcopy | Copywriting Course

Lecture 5: Exercise 6 Review: Our Sample Webcopy | Copywriting Course

Lecture 6: Case Study: Analyzing Phil's Website Home Page | Copywriting Course

Chapter 9: Email Copy: Improve Your Email Marketing

Lecture 1: Why Email is Relevant and Important | Copywriting Course

Lecture 2: Tools and Tips for Growing an Email List | Copywriting Course

Lecture 3: Subject Line Tips: What Makes People Open Your Emails | Copywriting Course

Lecture 4: Let's Look at Great Email Copy | Copywriting Course

Lecture 5: What Emails Should You Write? Here are Several Examples | Copywriting Course

Lecture 6: Qualities of Effective Promotional Emails | Copywriting Course

Lecture 7: Case Study: Phil's Email Marketing Strategies and Copy Examples

Lecture 8: Exercise 7: Write a Promotional Email | Copywriting Course

Lecture 9: Exercise 7 Review: Our Promotional Email | Copywriting Course

Chapter 10: Copywriting for Social Media

Lecture 1: Choosing a Social Media Platform | Copywriting Course

Lecture 2: What Types of Posts Should You Write? | Copywriting Course

Lecture 3: Similarities When Writing on Multiple Platforms | Copywriting Course

Lecture 4: Differences When Writing on Multiple Platforms | Copywriting Course

Lecture 5: Social Media Tips & Tricks for More Engagement | Copywriting Course

Lecture 6: T.H.I.N.K. A Better Way to Write for Social Media | Copywriting Course

Lecture 7: Case Study: How I Utilize Multiple Platforms to Increase Engagement

Lecture 8: Exercise 8: Write Copy for Facebook & Instagram | Copywriting Course

Lecture 9: Exercise 8: Our Facebook & Instagram Posts | Copywriting Course

Chapter 11: Copywriting for Audio Visual Content

Lecture 1: What is AV (Audio Visual) Content? | Copywriting Course

Lecture 2: How Do You Conceptualize and Script Effective AV Content for Your Campaign

Lecture 3: Tips for Writing Better AV Content | Copywriting Course

Lecture 4: Case Study: Phil's DIY Promotional Videos | Copywriting Course

Lecture 5: Exercise 9: The Video Spot | Copywriting Course

Lecture 6: Exercise 9 Review: Our Video Spot | Copywriting Course

Chapter 12: Crafting a Campaign Roll Out Strategy

Lecture 1: Introduction to this Section | Copywriting Course

Lecture 2: Creating a Marketing Campaign with No Audience | Copywriting Course

Lecture 3: Creating a Marketing Campaign with a Limited Audience | Copywriting Course

Lecture 4: Creating a Marketing Campaign with an Existing Audience | Copywriting Course

Chapter 13: Finding Paid Work as a Copywriter

Lecture 1: How to Find a Copywriting Job | Copywriting Course

Lecture 2: Template: Email Introduction & Pitch | Copywriting Course

Chapter 14: Course Conclusion

Lecture 1: Thank You | Copywriting Course

Chapter 15: AI & Copywriting

Lecture 1: Introduction to the ChatGPT Section

Lecture 2: How to Sign Up for ChatGPT and 5+ Tips to Get the Best ChatGPT Results

Lecture 3: Find Keywords & Content Ideas with ChatGPT

Lecture 4: Create Article, Video, Podcast Outlines with ChatGPT

Lecture 5: Write an Entire Article with ChatGPT

Lecture 6: Generate Catchy Titles & Headlines with ChatGPT

Lecture 7: Come Up with Great Social Media Post Ideas with ChatGPT

Lecture 8: Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)

Lecture 9: Create Engaging Polls & Quizzes with ChatGPT

Lecture 10: Create Fun Facts, Inspirational Quotes and Jokes on any Topic with ChatGPT

Chapter 16: Conclusion

Lecture 1: Bonus Lesson: Learn More Skills from Us

Instructors

Video School
Learn Creative Skills
Phil Ebiner
Top-Rated Udemy Instructor, 3 Million+ Students
Brian Birmingham
Screenwriter and Copywriter

Rating Distribution

1 stars: 13 votes
2 stars: 12 votes
3 stars: 101 votes
4 stars: 361 votes
5 stars: 572 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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