Copywriting Public Relations – master PR publicity skills
Copywriting Public Relations – master PR publicity skills, available at $44.99, has an average rating of 4.45, with 27 lectures, based on 157 reviews, and has 2548 subscribers.
You will learn about I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off. This course is ideal for individuals who are Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit. It is particularly useful for Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.
Enroll now: Copywriting Public Relations – master PR publicity skills
Summary
Title: Copywriting Public Relations – master PR publicity skills
Price: $44.99
Average Rating: 4.45
Number of Lectures: 27
Number of Published Lectures: 27
Number of Curriculum Items: 27
Number of Published Curriculum Objects: 27
Original Price: $79.99
Quality Status: approved
Status: Live
What You Will Learn
- I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.
Who Should Attend
- Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.
Target Audiences
- Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.
How to master PR – for start-ups and copywriters
Freelance copywriting
This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.
- How to develop a professional online/offline media plan
- How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
- How to find journalists with a tight deadline ‘on heat’ for information on your specialization
- How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
- How to schmooze bloggers and the press
- How to create a story when there is no story
- How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
- Links to free software that will boost your productivity
- Why and how you should create an online Press Room
- Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
- How not to confuse hyper-activity with effectiveness – and how to measure your success accurately
- And lots more
Become the online and offline ‘Voice’ in your sector – fast
Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.
I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.
This course is a perfect accompaniment to my course ‘Become a copywriter – quit the commute and make money from home’.
Course Curriculum
Chapter 1: FREE tasters
Lecture 1: Free taster lesson – Case Studies
Lecture 2: Free taster number 2 – how to find key bloggers, journalists, publications
Chapter 2: Getting started
Lecture 1: WELCOME – and how to use this course
Lecture 2: Connect With The Community
Lecture 3: In the beginning – birth of the press release
Chapter 3: Become a VOICE IN YOUR INDUSTRY
Lecture 1: Case studies
Lecture 2: Forward Features – how to find out what editors and portals plan to publish
Lecture 3: NOTES – Forward Features
Lecture 4: How to find bloggers and journalists looking for YOUR input
Lecture 5: NOTES – Finding bloggers, journalists and magazines
Lecture 6: Schmoozing Bloggers and the Press – little blue pills
Lecture 7: NOTES – Schmoozing the media
Lecture 8: Your own, on-line News Room
Lecture 9: NOTES – your own online News Room
Chapter 4: Understanding Keywords
Lecture 1: Understanding Keywords
Lecture 2: NOTES – Understanding Keywords
Lecture 3: Google's keyword planner
Lecture 4: NOTES – Google's Keyword Planner
Chapter 5: Press Releases and White Papers
Lecture 1: Anatomy of a Press Release
Lecture 2: NOTES – Anatomy of a Press Release
Lecture 3: White Papers – Marketing's best kept secret
Lecture 4: NOTES – White Papers – marketing's best kept secret
Lecture 5: Pseudo Press Releases
Lecture 6: NOTES – Pseudo Press Releases
Chapter 6: Success metrics, online and off
Lecture 1: Measuring for success
Lecture 2: NOTES – Measuring success online and off
Chapter 7: It's a wrap
Lecture 1: It's a wrap
Instructors
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 4 votes
- 3 stars: 25 votes
- 4 stars: 47 votes
- 5 stars: 76 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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