Copywriting secrets – How to write copy that sells

Copywriting secrets – How to write copy that sells, available at $119.99, has an average rating of 4.58, with 42 lectures, based on 6496 reviews, and has 42870 subscribers.

You will learn about Structure and write compelling sales copy Apply the power of emotional drivers, even when writing in a B2B environment Beat run-of-the-mill writers who focus on 'needs Write powerful calls to action Understand how to leverage features, benefits and advantages Craft professional press releases that get published Know how to become a Voice in their Industry Understand how to schmooze bloggers and the press to get published Interview end customers with confidence to create persuasive case studies Use the power of words to generate more sales leads Glean from a wealth of real-life examples Master White Papers – the most powerful way to generate sales leads bar none This course is ideal for individuals who are Aspiring copywriters wanting to master their skills and have access to a real pro or Anyone who has completed my 'How to BECOME a copywriter' course or Entrepreneurs, start-ups and business people wanting to punch above their weight or Web designers seeking an extra revenue stream from existing clients or Graphic designers needing to understand the role of copywriting or Anyone aspiring to reach new customers and improve sales conversion or Marketing professionals looking to develop their career It is particularly useful for Aspiring copywriters wanting to master their skills and have access to a real pro or Anyone who has completed my 'How to BECOME a copywriter' course or Entrepreneurs, start-ups and business people wanting to punch above their weight or Web designers seeking an extra revenue stream from existing clients or Graphic designers needing to understand the role of copywriting or Anyone aspiring to reach new customers and improve sales conversion or Marketing professionals looking to develop their career.

Enroll now: Copywriting secrets – How to write copy that sells

Summary

Title: Copywriting secrets – How to write copy that sells

Price: $119.99

Average Rating: 4.58

Number of Lectures: 42

Number of Published Lectures: 39

Number of Curriculum Items: 42

Number of Published Curriculum Objects: 39

Original Price: $79.99

Quality Status: approved

Status: Live

What You Will Learn

Structure and write compelling sales copy
Apply the power of emotional drivers, even when writing in a B2B environment
Beat run-of-the-mill writers who focus on 'needs
Write powerful calls to action
Understand how to leverage features, benefits and advantages
Craft professional press releases that get published
Know how to become a Voice in their Industry
Understand how to schmooze bloggers and the press to get published
Interview end customers with confidence to create persuasive case studies
Use the power of words to generate more sales leads
Glean from a wealth of real-life examples
Master White Papers – the most powerful way to generate sales leads bar none

Who Should Attend

Aspiring copywriters wanting to master their skills and have access to a real pro
Anyone who has completed my 'How to BECOME a copywriter' course
Entrepreneurs, start-ups and business people wanting to punch above their weight
Web designers seeking an extra revenue stream from existing clients
Graphic designers needing to understand the role of copywriting
Anyone aspiring to reach new customers and improve sales conversion
Marketing professionals looking to develop their career

Target Audiences

Aspiring copywriters wanting to master their skills and have access to a real pro
Anyone who has completed my 'How to BECOME a copywriter' course
Entrepreneurs, start-ups and business people wanting to punch above their weight
Web designers seeking an extra revenue stream from existing clients
Graphic designers needing to understand the role of copywriting
Anyone aspiring to reach new customers and improve sales conversion
Marketing professionals looking to develop their career

Let me share my copywriting secrets with you.

Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.

A unique insider’s view

I've been a top copywriter for 30 years or more, with clients ranging from startups to major corporations. Names like IBM, Vodafone, Lloyds, PricewaterhouseCoopers, the BBC , Travlex, Oracle, one of the world's top business schools, a number of big pharma companies and lots in the financial services arena. Not to mention one of TV's Secret Millionaires.

A shoulder to lean on

Just like my other courses, I'm always available to answer your queries, or to explain things further, usually within 24 hours; I love to help. And, just like my other courses, this one will grow over time as students suggest new topics. It's a LIVING course that’s yours for life.

How is this course different?

There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there.

In this course, I focus on a whole range of business copywriting. Sales copy? Sure, in spades. But I also cover things like press releases. How to write them and what to DO with them once you have written them. Like getting published.

We'll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry – where editors will actively seek out your expertise. And I'll introduce you to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That's something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels.

Who’ll benefit?

Who will benefit? Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company's marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who's taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills.

And remember, this is a Udemy course, so you have the security of a no-quibble, 100% money-back guarantee. You've nothing to lose, so join me right now in what I can promise will be a fascinating journey.

Course Curriculum

Lecture 1: PROMO – copywriting secrets from the master

Chapter 1: FREE TASTER

Lecture 1: FREE TASTER

Chapter 2: Welcome – how to gain the most from this course

Lecture 1: Welcome – and how to get the most out of this course

Lecture 2: Connect With The Community

Chapter 3: Sales copy 'quick snacks'

Lecture 1: Warren Buffet's copywriting secret

Lecture 2: The role of emotion – even in the B2B environment

Lecture 3: What every brat knows – and copywriters forget (needs / wants / emotion)

Lecture 4: Another real-life example – another switcheroo

Lecture 5: Create a persona, or avatar, for consistent, targeted tone of voice

Lecture 6: Headlines. Eleven ways to create great headlines – fast

Lecture 7: Call to action

Lecture 8: Glossary

Chapter 4: Features, benefits and advantages – the bit everyone gets wrong

Lecture 1: Features, benefits and advantages

Chapter 5: The most powerful way to structure your sales copy

Lecture 1: meet AIDA (and really get to know her)

Lecture 2: B2C sales copywriting, AIDA in real-life

Lecture 3: Business to Business B2B sales copywriting, with samples

Lecture 4: EXERCISE – your chance to try AIDA, writing e-Shot copy.

Lecture 5: My version – using AIDA

Lecture 6: Dressing AIDA

Chapter 6: Copywriting – how to write a Press Release and get published

Lecture 1: Anatomy of a Press Release

Lecture 2: PseudoPress Releases

Lecture 3: Understanding keywords – the essentials

Lecture 4: How to get into Google's Keyword Planner

Lecture 5: Using Google's Keyword Planner – over my shoulder

Lecture 6: News wires

Lecture 7: How to find out what magazines/trade portals are going to publish in the future

Lecture 8: How to find bloggers and journalists in your field of interest

Lecture 9: Punch above your weight – with a 'Press Room'

Lecture 10: Nine copywriting tips to schmooze the media

Chapter 7: Case studies; everything you need to know

Lecture 1: How to maximise the IMPACT of a case study – look-and-feel

Lecture 2: How to STRUCTURE a case study the EASY way

Lecture 3: The practicalities of making a case study work

Chapter 8: Writing for video

Lecture 1: What's it all about?

Lecture 2: Writing the script

Lecture 3: Your own FREE Autocue and how to use it

Chapter 9: Marketing's best kept secret

Lecture 1: What are White Papers? (the most powerful way to generate B2B sales)

Lecture 2: Sales lead generation – the lowdown

Lecture 3: What do White Papers look like?

Chapter 10: Samples and useful links

Lecture 1: 30 finished examples

Instructors

Sean Kaye
Enterprise Technologist and Online Marketing Expert

Rating Distribution

1 stars: 52 votes
2 stars: 124 votes
3 stars: 647 votes
4 stars: 1934 votes
5 stars: 3739 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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