Craigslist Posting: How to Create Ads that Sell

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome!

Chapter 2: The Soul of the Ad: You're Advertising – How to Think Like an Advertiser

Lecture 1: The 8 Biologically Programmed Desires

Lecture 2: The 9 Learned Wants

Lecture 3: Evaluating Your Customers

Lecture 4: Peripheral vs. Central Route Processing

Chapter 3: The Invisible Salesman: How to Create Craigslist Advertising Images That Sell

Lecture 1: How to Best Use the Image Section

Lecture 2: Ad Image Principle #1: Ad Structure

Lecture 3: Ad Image Principle #2: A Picture Within a Picture

Lecture 4: Ad Image Principle #3: The Phrase that Pays

Lecture 5: Ad Image Principle #4: Call to Action…Call to Action

Lecture 6: Ad Image Principle #5: Length Implies Strength

Lecture 7: Ad Image Principle #6: Get Creative with Cues

Chapter 4: Magnetic Titles: How to Get Your Craigslist Ad Read First

Lecture 1: The Magnetic Title Equation

Lecture 2: Getting Their Attention in a Sea of Listings

Lecture 3: The Click Impulse Pyramid

Lecture 4: Powerful Keyword Tool: Use the Right Words

Lecture 5: How to Make the Most of the 70 Character Limit

Lecture 6: The 7 Ways to Generate Interest

Lecture 7: Easy Fill-in the Blank Scripts You Can Use Today

Lecture 8: The Final Powerful Way to Get them to Click: The Odd Use of the Location Section

Chapter 5: Get Textual: Your Body Text Turns Your Reader On!

Lecture 1: The Ad Structures Craiglisters Use: The Role of the Body Text

Lecture 2: The Flesch-Kincaid Test: How to Reading Easier on the Customer

Lecture 3: The Forgotten HTML Tools

Lecture 4: D.B.O.G. Transform Your Ad From Information to Personal

Chapter 6: Conclusion

Lecture 1: Thank you!

Chapter 7: BONUS

Lecture 1: Special Offer!