Create a Brand Strategy
Create a Brand Strategy, available at $19.99, has an average rating of 3.5, with 138 lectures, based on 1 reviews, and has 148 subscribers.
You will learn about Defining your distinctive brand strategy Frame Your Brand Strategy: Starting with Customer and Market Research Develop Yoru Brand Promise. Building a Unique Position Define Your Brand Character. Articulating Brand Value Activate Your Brand Strategy. Connecting with Customer. This course is ideal for individuals who are For all businesses It is particularly useful for For all businesses.
Enroll now: Create a Brand Strategy
Summary
Title: Create a Brand Strategy
Price: $19.99
Average Rating: 3.5
Number of Lectures: 138
Number of Published Lectures: 136
Number of Curriculum Items: 138
Number of Published Curriculum Objects: 136
Original Price: $27.99
Quality Status: approved
Status: Live
What You Will Learn
- Defining your distinctive brand strategy
- Frame Your Brand Strategy: Starting with Customer and Market Research
- Develop Yoru Brand Promise. Building a Unique Position
- Define Your Brand Character. Articulating Brand Value
- Activate Your Brand Strategy. Connecting with Customer.
Who Should Attend
- For all businesses
Target Audiences
- For all businesses
– Malcolm Gladwell once said that the word brand is like the word Africa; it can mean so many different things, all of them important and vastly different from one another. If you say Africa but you’re envisioning inner-city Johannesburg while your listener is envisioning Morocco, then it ends up being a not so productive conversation. Brand is the same way. When I say brand, some people think of a logo, others advertising, others brand names or social media. All of these are components of brand, but brand strategy helps you use all of those components in a focused, thoughtful way, so that you’re defining your business, not letting it be defined by the market. So, how do you differentiate your brand? You deliberately create a brand strategy. And that’s what this course is all about. I’m Lindsay Pedersen, and I’m founder of Ironclad Brand Strategy. I grew up in consumer packaged goods, and I now work with leaders to craft their ownable, distinctive brand strategy, to guide and enable the growth of their business. As a marketer, there are so many different things you could be focusing on. With a deliberate brand strategy, you can assure that you’re focusing your time and your energy and your money on the things that are the most closely aligned with your North Star, your brand strategy.
Course Curriculum
Chapter 1: Frame Your Brand Strategy : Starting with Customer and Market Research
Lecture 1: Defining your distinctive brand strategy
Lecture 2: 1 .1 How to build your strategy A customer researc
Lecture 3: 1.2 Forming a strategy through strong customer int
Lecture 4: 1.3 Leveraging customer research to develop a cust
Chapter 2: Develop Yoru Brand Promise. Building a Unique Position
Lecture 1: 2.1 Discovering your unique brand value to build a
Lecture 2: 2.2 Creating a customer benefit ladder Deliver con
Lecture 3: 2.3 Bringing it together Write your brand position
Chapter 3: Define Your Brand Character. Articulating Brand Value
Lecture 1: 3.1 Identifying your brand character Select an arc
Lecture 2: 3.2 Describing your brand character Hone brand per
Lecture 3: 3.3 Fleshing out your brand Define brand edges
Chapter 4: 4. Bölüm Activate Your Brand Strategy. Connecting with Customer.
Lecture 1: 4.1 Tailoring the customer journey Nurture down th
Lecture 2: 4.2 Planning creative Write creative briefs to exe
Lecture 3: 4.3 Evaluating creative A framework to assess your
Chapter 5: Refine Your Brand Strategy influencing the Customer Experience
Lecture 1: 5.1 Using the four Ps framework to refine your bra
Lecture 2: 5.2 Using the start, stop, and continue framework
Lecture 3: 5.3 It's time to create your brand strategy
Chapter 6: Getting into the marketing Mindset
Lecture 1: Think like a marketer 1.1
Lecture 2: The role of a marketer 1.2
Lecture 3: B2B vs. B2C marketing 1.3
Lecture 4: B2B vs. B2C experiences 1.4
Lecture 5: The five types of marketers 1.5
Lecture 6: The role of design in marketing 1.6
Lecture 7: DIY design in marketing 1.7
Lecture 8: What is a marketing campaign 1.8
Lecture 9: Speak like a marketer 1.9
Lecture 10: Challenge Marketing terms pop quiz 1.10
Lecture 11: Solution Marketing terms pop quiz 1.11
Chapter 7: Understanding the World of marketing Strategy
Lecture 1: Inbound vs. outbound marketing 2.1
Lecture 2: Content marketing 2.2
Lecture 3: Social media marketing 2.3
Lecture 4: Search engine optimization (SEO) 2.4
Lecture 5: Paid marketing 2.5
Lecture 6: Account-based marketing (ABM) 2.6
Lecture 7: Email marketing 2.7
Lecture 8: Earned media and PR 2.8
Lecture 9: Challenge What strategy would you choose 2.9
Lecture 10: Solution What strategy would you choose 2.10
Chapter 8: Building Your Marketing Campaign
Lecture 1: Laying a foundation for marketing campaigns 3.1
Lecture 2: Creating SMART goals for marketing 3.2
Lecture 3: Creating a content strategy roadmap 3.3
Lecture 4: Visual language design for marketing campaigns 3.4
Lecture 5: Realizing the potential of your marketing campaign 3.5 mov
Lecture 6: Thank you 3.6
Chapter 9: Building Message Architecture
Lecture 1: Creating a message that resonates 1.1
Lecture 2: Assembling a group of messages 1.2
Lecture 3: Testing messages qualitatively 1.3
Lecture 4: Testing messages quantitatively 2 1.4
Chapter 10: Creating Compelling Stories
Lecture 1: Architecting storylines 2.1
Lecture 2: Making your customer the hero 2.2
Lecture 3: Making your employees the heroes 2.3
Lecture 4: Using persuasive techniques 2.4
Lecture 5: Experimenting with story formats 2.5
Chapter 11: Creating Effective Thought Leadership
Lecture 1: Choosing thought leadership topics 3.1
Lecture 2: Covering thought leadership topics well 3.2
Lecture 3: Answering the So what question 3.3
Lecture 4: Borrowing techniques from instructional design 3.4
Lecture 5: Experimenting with thought leadership formats 3.5
Chapter 12: Growing and Engaging Your Audience
Lecture 1: Growing your email list 4.1
Lecture 2: Finding look-alike audiences 4.2
Lecture 3: Improving your content SEO 4.3
Lecture 4: Expanding your content distribution 4.4
Chapter 13: Personalizing Content Experiences
Lecture 1: Understanding elements of content personalization 5.1
Lecture 2: Personalizing for content discovery 5.2
Lecture 3: Personalizing for content engagement 5.3
Lecture 4: Creating personalized wow moments 5.4
Chapter 14: Scaling Content Marketing Operations
Lecture 1: Managing a content marketing team 6.1
Lecture 2: Using advanced content technology 6.2
Lecture 3: Maturing content roles 6.3
Lecture 4: Reusing and repackaging content 6.4
Lecture 5: Establishing global content marketing 6.5
Lecture 6: Creating a content supply chain 6.6
Chapter 15: Assessing Content Marketing
Lecture 1: Evaluating content marketing impact 7.1
Lecture 2: Using content optimization testing 7.2
Lecture 3: Calculating content marketing ROI 7.3
Chapter 16: Find Your Business Strategy
Lecture 1: Knowing who you are 1.1
Lecture 2: Defining your narrative statement 1.2
Lecture 3: Identifying emotional needs 1.3
Lecture 4: Create your value statement 1.4
Chapter 17: Define Your Target Customers
Lecture 1: Identifying customer groups 2.1
Lecture 2: Creating a customer persona 2.2
Lecture 3: Measuring customer lifetime value 2.3
Lecture 4: Quantifying customer loyalty 2.4
Chapter 18: Research Find What Your Customers Want
Instructors
-
Sadık Vural
Doktor
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