Create powerful buyer personas for your small business

Create powerful buyer personas for your small business, available at $27.99, has an average rating of 4.15, with 17 lectures, based on 24 reviews, and has 98 subscribers.

You will learn about Learn the difference between "target segmentation" and a "persona". Practice the 10-step proven technique for building a better buyer persona and applying it to your unique business. Download Mike Gospe's unique proven persona template and customize it to your own business. Understand the 3 dimensions that must be included in your persona. Explore several persona examples developed by real marketers in real companies. Discover shortcuts to help you document and share your persona with your team and organization. Find out how to immediately apply your persona to your product positioning, customer messaging, and marketing blueprints. This course is ideal for individuals who are New marketers or Small business marketers or Entrepreneurs or Start-up marketers or Marketing managers or Copywriters or Product managers or Sole proprieters or Consultants or Engineers interested in marketing It is particularly useful for New marketers or Small business marketers or Entrepreneurs or Start-up marketers or Marketing managers or Copywriters or Product managers or Sole proprieters or Consultants or Engineers interested in marketing.

Enroll now: Create powerful buyer personas for your small business

Summary

Title: Create powerful buyer personas for your small business

Price: $27.99

Average Rating: 4.15

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn the difference between "target segmentation" and a "persona".
Practice the 10-step proven technique for building a better buyer persona and applying it to your unique business.
Download Mike Gospe's unique proven persona template and customize it to your own business.
Understand the 3 dimensions that must be included in your persona.
Explore several persona examples developed by real marketers in real companies.
Discover shortcuts to help you document and share your persona with your team and organization.
Find out how to immediately apply your persona to your product positioning, customer messaging, and marketing blueprints.

Who Should Attend

New marketers
Small business marketers
Entrepreneurs
Start-up marketers
Marketing managers
Copywriters
Product managers
Sole proprieters
Consultants
Engineers interested in marketing

Target Audiences

New marketers
Small business marketers
Entrepreneurs
Start-up marketers
Marketing managers
Copywriters
Product managers
Sole proprieters
Consultants
Engineers interested in marketing

As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused in defining your target market. You know you can’t afford to be “all things to all people.” No only that, you probably don’t have deep pockets to support a market research project to investigate your target buyers and their behaviors. So, how can you quickly build an illustration of your best target buyers — one that is good enough to support a go-to-market plan? Or, if you are consulting with larger companies on their marketing plans, how can you guide them to produce better personas themselves?

The good news is that you can use the exact same method big companies use to craft their personas. This course unlocks the secrets to building better personas — secrets and a 10-step process you can adopt today to answer these questions.

This 90-minute course is divided into a practical, pragmatic 10-step approach to illustrating your best target buyers. Each step is illustrated with a short video giving you lots of examples. Mike Gospe shares his personal story of how he discovered how to build better personas, including stories about the good, bad, and ugly persona examples he uncovered in his own journey. He goes further by prescribing how you should conduct the persona exercise and manage your internal politics so you get the best outcome possible. This course is for any marketer or small-business entrepreneur interested in learning how to better understand their best target customers.

Learn the 10-step proven technique for building a better buyer persona
Download Mike’s unique persona template and customize it to your business
Understand the 3 dimensions that must be included in your persona
Discover short cuts to help you document and share your persona
Find out how to immediately apply your persona to your product positioning, customer messaging, and marketing blueprints

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction: why I created this course

Lecture 2: Whoever understands the customer best wins!

Lecture 3: What does not have a persona look like?

Lecture 4: What is a persona?

Chapter 2: Getting started

Lecture 1: 10 Step overview

Lecture 2: Step 1: Clarify your marketing objective

Lecture 3: Step 2: Gather your resources

Lecture 4: Step 3: Form a team

Chapter 3: Working the template

Lecture 1: Step 4: Demographics – Who are they?

Lecture 2: Step 5: Where do they work?

Lecture 3: Step 6: Psychographics – Why are they a good target?

Lecture 4: Step 7: Examples

Lecture 5: Assignment

Chapter 4: Using the persona

Lecture 1: Step 8: Socialize it

Lecture 2: Step 9: Apply it

Lecture 3: Step 10: Learn from it

Chapter 5: Moving forward

Lecture 1: Conclusion & additional resources

Instructors

Mike Gospe
Author of the "Marketing High Ground"

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 5 votes
4 stars: 7 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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