Creating a Successful Beauty Brand: Marketing and Branding

Creating a Successful Beauty Brand: Marketing and Branding, available at $29.99, has an average rating of 4.2, with 17 lectures, based on 35 reviews, and has 209 subscribers.

You will learn about If you're a budding beauty entrepreneur, you will learn how to identify your brand's core value(s) and communicate that effectively to customers near and far. You will also become familiar with who your "ideal" customer is and how to get their attention across multiple online (and offline) channels. This course is ideal for individuals who are This course is for all those who are interested in developing a beauty brand, finding an effective and interested niche market and ultimately marketing to that niche in the best possible way. It is particularly useful for This course is for all those who are interested in developing a beauty brand, finding an effective and interested niche market and ultimately marketing to that niche in the best possible way.

Enroll now: Creating a Successful Beauty Brand: Marketing and Branding

Summary

Title: Creating a Successful Beauty Brand: Marketing and Branding

Price: $29.99

Average Rating: 4.2

Number of Lectures: 17

Number of Published Lectures: 16

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 16

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

If you're a budding beauty entrepreneur, you will learn how to identify your brand's core value(s) and communicate that effectively to customers near and far. You will also become familiar with who your "ideal" customer is and how to get their attention across multiple online (and offline) channels.

Who Should Attend

This course is for all those who are interested in developing a beauty brand, finding an effective and interested niche market and ultimately marketing to that niche in the best possible way.

Target Audiences

This course is for all those who are interested in developing a beauty brand, finding an effective and interested niche market and ultimately marketing to that niche in the best possible way.

How did Kylie Cosmetics, Fenty, and myriad other beauty brands find success in the competitive beauty space? Well, to put it simply…they had excellent marketing plans. In this course, we will be covering all the necessary basics of creating and conceptualizing your beauty brand and then marketing your product to the right customer (at the right time). Brought to your by Alchemist Express, a leading consulting firm and marketplace for the development of excellent personal care, cosmetics and other beauty products, this course reviews all the essentials from identifying your beauty brand niche, identifying and targeting your ideal customer base, creating your brand story to finally marketing across various online and offline platforms for maximum effectiveness.

In a nutshell, you should take this course if you….

Are starting, or have just started your beauty brand.
Are looking to expand revenue opportunities for your beauty salon business through beauty brand sales.
Are interested in marketing your handmade beauty product on social media, email lists, forums, etc.
Are simply interested in the marketing methods of beauty brand marketing professionals.
Want to take those first crucial steps toward entrepreneurship and being your own boss.

Each section of this course has worksheets, useful links and additional resources to assist you in this brand building journey. By the end of this course, you should have a very strong conceptual framework for beauty brand marketing success.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Your Brand Value Proposition

Lecture 3: What is My Niche?

Lecture 4: The Elevator Pitch

Lecture 5: About Your Customer (Part I)

Lecture 6: About Your Customer (Part II)

Chapter 2: The Customer Journey

Lecture 1: Intro

Lecture 2: The Customer Decision Journey

Lecture 3: Where Is My Customer?

Lecture 4: The Brand Story

Chapter 3: Marketing Analytics

Lecture 1: Intro

Lecture 2: Intro To KPI(s)

Lecture 3: Analyzing Marketing Channel Part 1: Social Media

Lecture 4: Analyzing Marketing Channel Part 2: SEO

Lecture 5: Analyzing Marketing Channel Part 3: Email Marketing

Chapter 4: Influencer Marketing Course (Preview)

Lecture 1: New Influencer Marketing Course

Instructors

Nikki Bayerman
Chief Marketing Strategist

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 7 votes
4 stars: 10 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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