Customer Journey Mapping: practical step-by-step workshop

Customer Journey Mapping: practical step-by-step workshop, available at $29.99, has an average rating of 3.9, with 10 lectures, based on 79 reviews, and has 407 subscribers.

You will learn about In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process and by the end of the workshop, you will have developed a detailed action plan that addresses your customers experience with your brand across their buying journey in a very crowded market. Please note: this is a spoken presentation and it requires the ability to listen to an instructor. This course is ideal for individuals who are Anyone whose job involves improving the customer experience lifecycle, such as marketing, sales, operations, digital, communications & social media, business owners etc. It is particularly useful for Anyone whose job involves improving the customer experience lifecycle, such as marketing, sales, operations, digital, communications & social media, business owners etc.

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Summary

Title: Customer Journey Mapping: practical step-by-step workshop

Price: $29.99

Average Rating: 3.9

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $59.99

Quality Status: approved

Status: Live

What You Will Learn

In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process and by the end of the workshop, you will have developed a detailed action plan that addresses your customers experience with your brand across their buying journey in a very crowded market. Please note: this is a spoken presentation and it requires the ability to listen to an instructor.

Who Should Attend

Anyone whose job involves improving the customer experience lifecycle, such as marketing, sales, operations, digital, communications & social media, business owners etc.

Target Audiences

Anyone whose job involves improving the customer experience lifecycle, such as marketing, sales, operations, digital, communications & social media, business owners etc.

In this highly practical workshop, I take you through a series of steps that will make you explore in depth who your customers are and what they want/expect to find across their buying journeys, so that you can address those needs and expectations and stand out from the competition. A customer journey map is an indispensable design thinking process that will help you do just that!

The workshop is divided into 4 parts. In the first part, I spend a little time discussing why businesses who wish to succeed must focus on delivering an ever-improving customer experience. This is particularly relevant in a “post-Covid” world!

Then, we work on the indispensable research, data and analytics that you must address before you even think of starting a customer journey map. We identify the right customers, build their profiles, understand what they mean to your business and where you can go find more information about them; Then we zoom into the 6 phases of their buying journey, and move vertically across each single phase so as to map out the customer’s needs, wants and expectations at each stage; Finally, we turn our findings and decisions into selected actions and create a structured plan for you and your team to implement across a period of time.

If you have any question, please send me an email and I will be more than happy to provide further clarifications.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why CJM is a critical tool to create amazing Customer Experiences

Lecture 2: A closer look to CX and CJM

Chapter 2: Preparation work necessary for effective mapping

Lecture 1: Let's segment your market – Step 1

Lecture 2: Let's segment your market – Step 2

Lecture 3: Let's segment your market – Step 3

Lecture 4: Let's dig out data and prepare the analytics

Chapter 3: Mapping the journey

Lecture 1: Scenario setting before we get started

Lecture 2: Let's start by breaking the journey into 6 phases

Lecture 3: Drilling further into each of the 6 phases

Chapter 4: Stitching your map together

Lecture 1: Create a long term plan from your map

Instructors

Giovanna Toldi
International business strategist and marketing expert

Rating Distribution

1 stars: 3 votes
2 stars: 7 votes
3 stars: 13 votes
4 stars: 26 votes
5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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