Data Driven Marketing
Data Driven Marketing, available at $44.99, with 6 lectures.
You will learn about Types of data used in marketing (customer data, market data, campaign data) The data-driven marketing process (collect, analyze, apply, measure) Data quality and cleansing (accuracy, consistency, completeness) Types of marketing data analysis (descriptive, diagnostic, predictive, prescriptive) Marketing metrics and KPIs (ROI, CLV, CAC, engagement rates) Data visualization and reporting best practices Translating data insights into actionable marketing strategies This course is ideal for individuals who are CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers, Growth Marketers, Small Business Owners It is particularly useful for CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers, Growth Marketers, Small Business Owners.
Enroll now: Data Driven Marketing
Summary
Title: Data Driven Marketing
Price: $44.99
Number of Lectures: 6
Number of Published Lectures: 6
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: $54.99
Quality Status: approved
Status: Live
What You Will Learn
- Types of data used in marketing (customer data, market data, campaign data)
- The data-driven marketing process (collect, analyze, apply, measure)
- Data quality and cleansing (accuracy, consistency, completeness)
- Types of marketing data analysis (descriptive, diagnostic, predictive, prescriptive)
- Marketing metrics and KPIs (ROI, CLV, CAC, engagement rates)
- Data visualization and reporting best practices
- Translating data insights into actionable marketing strategies
Who Should Attend
- CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers, Growth Marketers, Small Business Owners
Target Audiences
- CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers, Growth Marketers, Small Business Owners
Here’s what you’re in for:
Module 1: Introduction to Data-Driven Marketing
-
The importance of data in modern marketing
-
Benefits of data-driven marketing (better targeting, optimized campaigns, higher ROI)
-
Types of data used in marketing (customer data, market data, campaign data)
-
The data-driven marketing process (collect, analyze, apply, measure)
-
Real-world examples of successful data-driven marketing
Data-Driven Marketing Maturity Scorecard
Module 2: Collecting and Managing Data
-
Data sources for marketing (web analytics, CRM, social media, surveys)
-
Data collection methods and best practices
-
Data quality and cleansing (accuracy, consistency, completeness)
-
Data storage and management (databases, data warehouses, data lakes)
-
Data privacy and security considerations
Building a Predictive Model for Customer Churn
Module 3: Analyzing Marketing Data
-
Types of marketing data analysis (descriptive, diagnostic, predictive, prescriptive)
-
Marketing metrics and KPIs (ROI, CLV, CAC, engagement rates)
-
Data visualization and reporting best practices
-
Segmentation and targeting based on data insights
-
Predictive analytics and machine learning in marketing
A/B Testing Worksheet for Email Marketing
Module 4: Applying Data Insights to Marketing Strategies
-
Translating data insights into actionable marketing strategies
-
Data-driven content marketing and personalization
-
Optimizing marketing channels and campaigns based on data
-
Measuring and attributing marketing success (attribution models, ROI analysis)
-
Continuous optimization and experimentation (A/B testing, multivariate testing)
Closed Loop Dashboard
Module 5: Tools and Technologies for Data-Driven Marketing
-
Overview of the data-driven marketing technology landscape
-
Marketing analytics and BI platforms
-
Customer data platforms (CDPs) and data management platforms (DMPs)
-
AI and machine learning tools for marketing
-
Data integration and automation solutions
Martech Stack Analysis
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Introduction to Data-Driven Marketing
Lecture 1: Introduction to Data-Driven Marketing
Chapter 3: Collecting and Managing Data
Lecture 1: Collecting and Managing Data
Chapter 4: Analyzing Marketing Data
Lecture 1: Analyzing Marketing Data
Chapter 5: Applying Data Insights to Marketing Strategies
Lecture 1: Applying Data Insights to Marketing Strategies
Chapter 6: Tools and Technologies for Data-Driven Marketing
Lecture 1: Tools and Technologies for Data-Driven Marketing
Instructors
-
Joy Youell
15+ Years — Marketer, Strategist, Consultant, Agency Owner
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 0 votes
- 5 stars: 0 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024