Developing actionable competitor reviews

Developing actionable competitor reviews, available at $19.99, has an average rating of 4.75, with 16 lectures, 5 quizzes, based on 2 reviews, and has 20 subscribers.

You will learn about Know how to create your Customer Journey Framework Be able to conduct a heuristic review Apply prioritisations lenses Persuade leadership on the best strategy to pursue This course is ideal for individuals who are Product managers wanting to know where to focus to build customer engagement through evidence or Marketing leaders needing to drive growth and stop getting behind and empower your team to be evidence-based with a methodology or Experience practitioners wanting to know how to propose new services that are actually implemented and not just captured in a deck It is particularly useful for Product managers wanting to know where to focus to build customer engagement through evidence or Marketing leaders needing to drive growth and stop getting behind and empower your team to be evidence-based with a methodology or Experience practitioners wanting to know how to propose new services that are actually implemented and not just captured in a deck.

Enroll now: Developing actionable competitor reviews

Summary

Title: Developing actionable competitor reviews

Price: $19.99

Average Rating: 4.75

Number of Lectures: 16

Number of Quizzes: 5

Number of Published Lectures: 16

Number of Published Quizzes: 5

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: £59.99

Quality Status: approved

Status: Live

What You Will Learn

Know how to create your Customer Journey Framework
Be able to conduct a heuristic review
Apply prioritisations lenses
Persuade leadership on the best strategy to pursue

Who Should Attend

Product managers wanting to know where to focus to build customer engagement through evidence
Marketing leaders needing to drive growth and stop getting behind and empower your team to be evidence-based with a methodology
Experience practitioners wanting to know how to propose new services that are actually implemented and not just captured in a deck

Target Audiences

Product managers wanting to know where to focus to build customer engagement through evidence
Marketing leaders needing to drive growth and stop getting behind and empower your team to be evidence-based with a methodology
Experience practitioners wanting to know how to propose new services that are actually implemented and not just captured in a deck

Most organisations routinely review their direct competitors, capture what they’re up to in a slide deck and don’t actually do anything with it.

To get value from conducting a competitor review, you need to break down the entire customer journey, know who you should really be trying to outperform and then focus on the things that are unique to you.

Get practical by analysing your competitors to find featureswith low maturity through scoring. Know how to apply customer and brands lenses through a proven methodology. Stop being too scared to launch services that aren’t tried and tested. Demonstrate to leadership why these opportunities will provide growth.

Creating your Customer Journey Framework

Stop pretending you have a customer journey. You don’t. No one does. Know how to create your category specific framework to enable you to conduct maturity assessments, create a common language for your whole organisation, and to take control of your customer experience.

Conducting a heuristic review

Change hearts and minds in your organisation by collaborating with colleagues to identify competitors and comparators. Know how to conduct detailed scoring and capture current experiences.

Applying unique lenses

There will be many opportunities – but most won’t be a fit for your organisation, nor can you support so many initiatives. Learn how to apply your customer goals and brand values to isolate features that are needed and unique to your organisation.

Persuade leadership

Package evidence to convince your peers and leadership why these are the correct strategies to drive growth and to develop the first-mover advantage, always keeping you ahead and leaving your competitors to play perpetual catch-up.

Course Curriculum

Chapter 1: Creating your customer journey framework

Lecture 1: Introduction and welcome

Lecture 2: What is a Customer Journey Framework?

Lecture 3: How to develop your review dimensions

Lecture 4: The need to share with your colleagues

Chapter 2: Selecting competitors and comparators

Lecture 1: Creating a long list of competitors and comparators

Lecture 2: Shortlisting with your colleagues

Chapter 3: Conducting your heuristic review

Lecture 1: How to setup your scoring table

Lecture 2: Establish maturity benchmarks

Lecture 3: Creating an assessment plan

Lecture 4: How to capture all evidence

Chapter 4: Identifying your battlefields

Lecture 1: Processing your raw scores

Lecture 2: Plotting the insight into an easy to consume chart

Lecture 3: Modelling your opportunities

Chapter 5: Convincing leadership to take action

Lecture 1: Creating a prioritised plan based on a combination of value and feasibility

Lecture 2: Understand how challenging candidates can lead to powerful differentiation

Lecture 3: How to use prototyping where there is no competitor reference to convince leader

Instructors

Jonathan Lovatt-Young
Experience Strategist

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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