Digital Marketing and GDPR (data protection)

Digital Marketing and GDPR (data protection), available at $44.99, has an average rating of 4.65, with 22 lectures, based on 18 reviews, and has 1016 subscribers.

You will learn about Analyze the Reasons for Establishing GDPR Examine What GDPR Provides for EU Citizens Propose a Basic GDPR Implementation Methodology for an Organization Analyze Main Methods of Digital Marketing Highlight How Personal Data Is Linked to Digital Marketing Methods Propose GDPR Application Methodologies per Digital Marketing Method This course is ideal for individuals who are Business Owners or Digital Marketers or Affililiate Marketers or Website creators or Marketing Students or Digital Marketing enthusiasts or Social Media users It is particularly useful for Business Owners or Digital Marketers or Affililiate Marketers or Website creators or Marketing Students or Digital Marketing enthusiasts or Social Media users.

Enroll now: Digital Marketing and GDPR (data protection)

Summary

Title: Digital Marketing and GDPR (data protection)

Price: $44.99

Average Rating: 4.65

Number of Lectures: 22

Number of Published Lectures: 22

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: €49.99

Quality Status: approved

Status: Live

What You Will Learn

Analyze the Reasons for Establishing GDPR
Examine What GDPR Provides for EU Citizens
Propose a Basic GDPR Implementation Methodology for an Organization
Analyze Main Methods of Digital Marketing
Highlight How Personal Data Is Linked to Digital Marketing Methods
Propose GDPR Application Methodologies per Digital Marketing Method

Who Should Attend

Business Owners
Digital Marketers
Affililiate Marketers
Website creators
Marketing Students
Digital Marketing enthusiasts
Social Media users

Target Audiences

Business Owners
Digital Marketers
Affililiate Marketers
Website creators
Marketing Students
Digital Marketing enthusiasts
Social Media users

Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.

Course Overview:

1. Introduction to GDPR and Data Protection

Understanding the Need for GDPR
Evolution of Data Protection Laws
Key Principles of GDPR

2. GDPR Rights and Protections for EU Citizens

Individual Rights under GDPR
Empowering Users with Control over Data
Privacy by Design and Default

3. GDPR Implementation Methodology for Organizations

Data Auditing and Mapping
Developing GDPR Policies and Procedures

4. Technical and Organizational Measures for GDPR Compliance

Technical Measures: Encryption, Pseudonymization, and Security Assessments
Organizational Measures: Data Protection Officers, Impact Assessments, Documentation

5. Overview of Digital Marketing Methods

Company Website
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Mobile Marketing
Affiliate Marketing

6. Linking Personal Data to Digital Marketing Methods

Which are the personal data in DM Methods

7. GDPR Application Methodologies for Digital Marketing

Implementing GDPR in DM methods

9. Continuous Compliance and Updates

Staying Current with GDPR Changes
Developing a Culture of Continuous Compliance

This course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.

Who Should Enroll:

Digital Marketers
Business Owners
Students
Digital Marketing Enthusiasts
Influencers
Social Media Users
Website creators
Affiliate marketers

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Overview

Lecture 2: Meet your instructor

Chapter 2: General Data Protection Regulation (GDPR)

Lecture 1: Definition

Lecture 2: Terminology

Lecture 3: Principles

Lecture 4: Data Subject's Rights

Lecture 5: GDPR's chapters

Lecture 6: GDPR fines

Lecture 7: GDPR at a glance

Lecture 8: GDPR implementation phases proposal

Lecture 9: Organizational and Technical Measures

Chapter 3: Digital Marketing

Lecture 1: Definition

Lecture 2: Digital Marketing methods

Chapter 4: Application of GDPR to the methods of DM

Lecture 1: General

Lecture 2: Company's Website

Lecture 3: Email Marketing

Lecture 4: Search Engine Optimization

Lecture 5: Search Engine Marketing

Lecture 6: Social Media Marketing

Lecture 7: Mobile Advertising

Lecture 8: Affiliate Marketing

Chapter 5: Conclusions

Lecture 1: Conclusions

Instructors

Gerasimos Magoulas
Business Owner and Technology Instructor

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 4 votes
5 stars: 13 votes

Frequently Asked Questions

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