Digital Marketing Basics

Digital Marketing Basics, available at $34.99, has an average rating of 3.7, with 49 lectures, 9 quizzes, based on 38 reviews, and has 87 subscribers.

You will learn about Define digital marketing and use digital marketing terminology Identify digital marketing best practices Apply practical marketing fundamentals for various channels This course is ideal for individuals who are Anyone who wants to understand the different marketing channels and practice them real-time. It is particularly useful for Anyone who wants to understand the different marketing channels and practice them real-time.

Enroll now: Digital Marketing Basics

Summary

Title: Digital Marketing Basics

Price: $34.99

Average Rating: 3.7

Number of Lectures: 49

Number of Quizzes: 9

Number of Published Lectures: 49

Number of Published Quizzes: 9

Number of Curriculum Items: 58

Number of Published Curriculum Objects: 58

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Define digital marketing and use digital marketing terminology
Identify digital marketing best practices
Apply practical marketing fundamentals for various channels

Who Should Attend

Anyone who wants to understand the different marketing channels and practice them real-time.

Target Audiences

Anyone who wants to understand the different marketing channels and practice them real-time.

The digital marketing landscape is changing rapidly. Look no further than your favorite social media platform to see it in action. Twenty years ago social media didn’t even exist and only 10 years ago marketers started to understand how they could leverage popular social sites to market their products and services. This swift evolution is happening in every aspect of digital – from search through website design. �

This course acts as an introduction to the wide array of options available to marketers in the digital marketing landscape. Learners can leverage this course to leapfrog into future courses by identifying the topics that appeal to them and exploring them further. Whether just out of college, or a seasoned marketing professional, this course will teach everyone at least ONE thing by the end of it. Gain basic information to increase knowledge and improve your application of skills around foundational digital marketing information, concepts and practices.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome!

Lecture 2: What You'll Learn

Chapter 2: Digital Marketing Fundamentals

Lecture 1: Digital Marketing Definition

Lecture 2: Key Terms

Lecture 3: History & Key Milestones

Lecture 4: Activity—Guided Campaign Search Part 1

Lecture 5: Idea + Activity Checkpoint—Digital Marketing Fundamentals

Chapter 3: Categories of Online Media

Lecture 1: Online Media—Introduction

Lecture 2: Paid Media

Lecture 3: Owned Media

Lecture 4: Partnership Media

Lecture 5: Earned Media

Lecture 6: Online Media—Key Takeaways

Lecture 7: Activity—Guided Campaign Search Part 2

Lecture 8: Idea + Activity Checkpoint—Online Media

Chapter 4: Channels—Introduction

Lecture 1: Digital Marketing Channels

Chapter 5: Channels—Paid Media

Lecture 1: Paid Media—Pay Per Click (PPC)

Lecture 2: Paid Media—Retargeting

Lecture 3: Paid Media—Pay Per Lead (PPL)

Lecture 4: Wrap-up—Paid Media

Lecture 5: Activity—Paid Media

Lecture 6: Idea + Activity Checkpoint—Paid Media

Chapter 6: Channels—Owned Media

Lecture 1: Owned Media—Blogs

Lecture 2: Owned Media—Website Resource

Lecture 3: Owned Media—Webinar

Lecture 4: Owned Media—Email Marketing

Lecture 5: Activity—Email Marketing Reflection

Lecture 6: Owned Media—Social Media

Lecture 7: Owned Media—Mobile Marketing

Lecture 8: Wrap-up—Owned Media

Lecture 9: Activity—Owned Media

Lecture 10: Idea + Activity Checkpoint—Owned Media

Chapter 7: Channels—Partnership

Lecture 1: Partnership—Partner Sites

Lecture 2: Activity—Partnership

Lecture 3: Idea + Activity Checkpoint—Partnership

Chapter 8: Channels—Earned Media

Lecture 1: Earned Media—Referral Traffic

Lecture 2: Earned Media—Organic Search

Lecture 3: Activity—Earned Media

Lecture 4: Idea + Activity Checkpoint—Earned Media

Chapter 9: Channels—Key Takeaways

Lecture 1: Best Practices

Lecture 2: Idea + Activity Checkpoint—Channels

Chapter 10: Web Stuff—UI/UX, Copy, Analytics

Lecture 1: UI/UX

Lecture 2: Web Copy

Lecture 3: The Science of Analytics

Lecture 4: Idea + Activity Checkpoint—Web Stuff

Chapter 11: Tying It All Together

Lecture 1: Activity—Moving Forward

Lecture 2: Activity—LinkedIn Project

Lecture 3: Course Outro

Lecture 4: Idea + Activity Checkpoint—Tying It All Together

Instructors

Andrea Becker
Marketing Geek.

Rating Distribution

1 stars: 2 votes
2 stars: 1 votes
3 stars: 7 votes
4 stars: 10 votes
5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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